PlainZIP

Roberts, WI · standard

ZIP Code 54023

St. Croix County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,833
36/sq mi
$108,466
Median income
$385,100
Median home value
32.3%
Bachelor's or higher

The verdict

Roberts pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 14%
household income, US ZIPs
Top 22%
home value, US ZIPs
36
people per sq mi
80%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54023 against every reporting US ZIP.

ZIP code 54023 covers 106.8 square miles in Roberts, St. Croix County, Wisconsin (a standard USPS delivery area), with a modest 3,833 residents on file, a density of 36 people per square mile, in the Chicago time zone.

ZIP 54023 lands in the middle-income range, with a median household income of $108,466 (39% above the Wisconsin average), while per-capita income is $44,944. The poverty rate stands at 5.4% and the unemployment rate at 1.6%. Median home value sits at $385,100 (55% above the state average), median rent at $1,533 a month, and owner-occupancy at 80.4%.

A solid share of residents have a four-year degree: 32.3% of adults hold a bachelor's degree or higher, the median age is 36.7, and the average commute is 28 minutes. A geography-based comparison follows: 4 ZIP codes within about 10 miles of 54023, plus 6 more within St. Croix County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54023

Top 5 sectors by establishment count in Roberts, WI

Which industries have the most business establishments in ZIP 54023.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54023, Roberts, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,833

Population

106.8

Area (sq mi)

36

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54023?

36.7

Median Age

53.1%

Male

46.9%

Female

4.6%

Foreign-Born

White 91.6%
African American 1.6%
Asian 1.3%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.7%
Hispanic or Latino 4.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$108,466

Median Household Income

+39% vs state

$44,944

Per Capita Income

5.4%

Poverty Rate

1.6%

Unemployment Rate

28.0 min

Mean Commute Time

How ZIP 54023 ranks nationally

Roberts, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$108,466 Top 14% higher than 86% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.0%
Bachelor's Degree or Higher 32.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,771

Total Housing Units

1,722

Occupied Units

49

Vacant Units

2.68

Avg Household Size

Occupancy Type

Owner 80.4%
Renter 19.6%

$385,100

Median Home Value

+55% vs state

$1,533

Median Rent

2000

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.3%

YoY Change (2024)

212

HPI Index (2000 = 100)

+112%

Total Change Since 2000

Home values in ZIP 54023 have increased 9.3% over the past year (2024). Since 2000, this ZIP has seen +112% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.8% 154
2021 +9.0% 168
2022 +9.8% 185
2023 +5.3% 194
2024 +9.3% 212

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 102 business establishments in ZIP 54023, employing approximately 1,029 people with a combined annual payroll of $58,557,000.

102

Businesses

1,029

Employees

$58.6M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Construction 25 24.5%
Transportation and warehousing 12 11.8%
Manufacturing 11 10.8%
Retail trade 11 10.8%
Other services (except public administration) 9 8.8%
Accommodation and food services 7 6.9%
Health care and social assistance 6 5.9%
Wholesale trade 5 4.9%
Professional, scientific, and technical services 5 4.9%
Administrative and support and waste management and remediation services 5 4.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54023 vs 54015 →

ZIP 54023 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54023 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54023 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54023 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54015 Hammond, WI 3,586 5.0 mi
54016 Hudson, WI 30,108 6.8 mi
54017 New Richmond, WI 16,743 9.7 mi
54022 River Falls, WI 22,358 9.6 mi

More ZIP Codes in St. Croix County

54016 standard
Hudson, WI
Pop: 30,108
54017 standard
New Richmond, WI
Pop: 16,743
54025 standard
Somerset, WI
Pop: 6,864
54002 standard
Baldwin, WI
Pop: 6,278
54015 standard
Hammond, WI
Pop: 3,586
54013 standard
Glenwood City, WI
Pop: 3,475

Related Areas

St. Croix County Roberts, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54023 in? ▼
ZIP code 54023 (Roberts) is located in St. Croix County, Wisconsin. St. Croix County contains multiple ZIP codes, see the full list at /counties/st-croix-wi.
What is the population of ZIP code 54023? ▼
ZIP code 54023 in Roberts, WI has a population of 3,833 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54023? ▼
The median household income in ZIP 54023 is $108,466, which is 42% above the national average of $76,288.
What is the average home value in ZIP 54023? ▼
The median home value in ZIP 54023 is $385,100, which is 38% above the national average of $278,155.
What is the demographic makeup of ZIP 54023? ▼
The largest racial group in ZIP 54023 is White at 91.6%. Hispanic or Latino residents make up 4.1% of the population.
How many businesses are in ZIP code 54023? ▼
ZIP code 54023 has 102 business establishments employing approximately 1,029 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54023? ▼
The top industries by establishment count in ZIP 54023 are: Construction (25), Transportation and warehousing (12), Manufacturing (11). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 54023? ▼
According to the FHFA House Price Index, home values in ZIP 54023 increased by 9.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 112%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54023? ▼
In ZIP code 54023, 58.0% of residents aged 25+ have a high school diploma or higher, and 32.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54023? ▼
The mean commute time for workers in ZIP code 54023 is 28.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54023? ▼
In ZIP code 54023, approximately 80.4% of occupied housing units are owner-occupied and 19.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54023? ▼
The poverty rate in ZIP code 54023 is 5.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.