New Richmond, WI · standard

ZIP Code 54017

St. Croix County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 11, 2026

16,743
47/sq mi: $98,571
Median income: $321,700
Median home value: 33.8%
Bachelor's or higher

The verdict

New Richmond pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 20%
household income, US ZIPs: Top 30%
home value, US ZIPs: 47
people per sq mi: 76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54017 against every reporting US ZIP.

ZIP code 54017 is classified by USPS as a standard delivery area and covers roughly 358.5 square miles in New Richmond, St. Croix County, Wisconsin. The area is home to 16,743 residents, producing a population density of 47 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54017 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54017 sits at $98,571 (26% above the Wisconsin average), while per-capita income is $41,857. The poverty rate stands at 9.2% and the unemployment rate at 2.9%. On housing, the median home value is $321,700 (29% above the state average) with median rent at $1,225 per month, and 75.5% of occupied units are owner-occupied, a direct signal of whether 54017 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 33.8% of adults hold a bachelor's degree or higher, the median age is 38, and the average commute is 27 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing St. Croix County, so you can benchmark 54017 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54017

Construction

67
Retail trade

63
Accommodation and food services

51
Health care and social assistance

42
Other services (except public administration)

42

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54017, New Richmond, WI · 2023 Accessed 2026-06-11 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

16,743

Population

358.5

Area (sq mi)

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 54017?

38.0

Median Age

49.0%

Male

51.0%

Female

1.1%

Foreign-Born

White 91.4%

African American 1.3%

Asian 0.3%

American Indian or Alaska Native 0.2%

Native Hawaiian or Pacific Islander 0.0%

Two or More Ethnicities 5.6%

Hispanic or Latino 3.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$98,571

Median Household Income

+26% vs state

$41,857

Per Capita Income

9.2%

Poverty Rate

2.9%

Unemployment Rate

27.0 min

Mean Commute Time

How ZIP 54017 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$98,571 Top 20% higher than 80% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 60.3%

Bachelor's Degree or Higher 33.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,976

Total Housing Units

7,684

Occupied Units

292

Vacant Units

2.61

Avg Household Size

Occupancy Type

Owner 75.5%

Renter 24.5%

$321,700

Median Home Value

+29% vs state

$1,225

Median Rent

1993

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.3%

YoY Change (2024)

234

HPI Index (2000 = 100)

+134%

Total Change Since 2000

Home values in ZIP 54017 have increased 5.3% over the past year (2024). Since 2000, this ZIP has seen +134% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+2.8%	164
2021	+12.6%	184
2022	+14.8%	211
2023	+5.0%	222
2024	+5.3%	234

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 439 business establishments in ZIP 54017, employing approximately 5,541 people with a combined annual payroll of $281,594,000.

439

Businesses

5,541

Employees

$281.6M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Construction	67	15.3%
Retail trade	63	14.3%
Accommodation and food services	51	11.6%
Health care and social assistance	42	9.6%
Other services (except public administration)	42	9.6%
Professional, scientific, and technical services	36	8.2%
Manufacturing	32	7.3%
Finance and insurance	26	5.9%
Administrative and support and waste management and remediation services	21	4.8%
Real estate and rental and leasing	14	3.2%
Transportation and warehousing	11	2.5%
Arts, entertainment, and recreation	11	2.5%
Wholesale trade	10	2.3%
Educational services	6	1.4%
Information	5	1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54017 vs 54026 →

54017

16,743
54023

3,833
54026

1,809

What this shows Among its immediate neighbors, ZIP 54017 ranks the most populous — useful context the national average alone can't give.

54023

$108,466
54017

$98,571
54026

$95,833

What this shows By household income, ZIP 54017 ranks #2 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
54026	Star Prairie, WI	1,809	7.4 mi
54023	Roberts, WI	3,833	9.7 mi

More ZIP Codes in St. Croix County

St. Croix County New Richmond, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54017 in? ▼

ZIP code 54017 (New Richmond) is located in St. Croix County, Wisconsin. St. Croix County contains multiple ZIP codes, see the full list at /counties/st-croix-wi.

What is the population of ZIP code 54017? ▼

ZIP code 54017 in New Richmond, WI has a population of 16,743 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 54017? ▼

The median household income in ZIP 54017 is $98,571, which is 29% above the national average of $76,288.

What is the average home value in ZIP 54017? ▼

The median home value in ZIP 54017 is $321,700, which is 16% above the national average of $278,155.

What is the demographic makeup of ZIP 54017? ▼

The largest racial group in ZIP 54017 is White at 91.4%. Hispanic or Latino residents make up 3.3% of the population.

How many businesses are in ZIP code 54017? ▼

ZIP code 54017 has 439 business establishments employing approximately 5,541 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 54017? ▼

The top industries by establishment count in ZIP 54017 are: Construction (67), Retail trade (63), Accommodation and food services (51). There are 15 industry sectors represented in total.

How have home values changed in ZIP code 54017? ▼

According to the FHFA House Price Index, home values in ZIP 54017 increased by 5.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 134%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 54017? ▼

In ZIP code 54017, 60.3% of residents aged 25+ have a high school diploma or higher, and 33.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 54017? ▼

The mean commute time for workers in ZIP code 54017 is 27.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 54017? ▼

In ZIP code 54017, approximately 75.5% of occupied housing units are owner-occupied and 24.5% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 54017? ▼

The poverty rate in ZIP code 54017 is 9.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.