PlainZIP

New Richmond, WI · standard

ZIP Code 54017

St. Croix County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

16,743
47/sq mi
$98,571
Median income
$321,700
Median home value
33.8%
Bachelor's or higher

The verdict

New Richmond pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 20%
household income, US ZIPs
Top 30%
home value, US ZIPs
47
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54017 against every reporting US ZIP.

ZIP code 54017 is a mid-sized community (a standard USPS delivery area) in New Richmond, St. Croix County, Wisconsin, home to 16,743 residents across 358.5 square miles, a density of 47 people per square mile, in the Chicago time zone.

ZIP 54017 lands in the middle-income range, with a median household income of $98,571 (26% above the Wisconsin average), while per-capita income is $41,857. Poverty here runs at 9.2%, with unemployment measured at 2.9%. On housing, the median home value is $321,700 (29% above the state average) with median rent at $1,225 per month, and 75.5% of occupied units are owner-occupied.

A solid share of residents have a four-year degree: 33.8% of adults hold a bachelor's degree or higher, the median age is 38, and the average commute is 27 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 54017, plus 6 more within St. Croix County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54017

Top 5 sectors by establishment count in New Richmond, WI

Which industries have the most business establishments in ZIP 54017.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54017, New Richmond, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

16,743

Population

358.5

Area (sq mi)

47

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54017?

38.0

Median Age

49.0%

Male

51.0%

Female

1.1%

Foreign-Born

White 91.4%
African American 1.3%
Asian 0.3%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.6%
Hispanic or Latino 3.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$98,571

Median Household Income

+26% vs state

$41,857

Per Capita Income

9.2%

Poverty Rate

2.9%

Unemployment Rate

27.0 min

Mean Commute Time

How ZIP 54017 ranks nationally

New Richmond, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$98,571 Top 20% higher than 80% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 60.3%
Bachelor's Degree or Higher 33.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,976

Total Housing Units

7,684

Occupied Units

292

Vacant Units

2.61

Avg Household Size

Occupancy Type

Owner 75.5%
Renter 24.5%

$321,700

Median Home Value

+29% vs state

$1,225

Median Rent

1993

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.3%

YoY Change (2024)

234

HPI Index (2000 = 100)

+134%

Total Change Since 2000

Home values in ZIP 54017 have increased 5.3% over the past year (2024). Since 2000, this ZIP has seen +134% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.8% 164
2021 +12.6% 184
2022 +14.8% 211
2023 +5.0% 222
2024 +5.3% 234

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 439 business establishments in ZIP 54017, employing approximately 5,541 people with a combined annual payroll of $281,594,000.

439

Businesses

5,541

Employees

$281.6M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Construction 67 15.3%
Retail trade 63 14.3%
Accommodation and food services 51 11.6%
Health care and social assistance 42 9.6%
Other services (except public administration) 42 9.6%
Professional, scientific, and technical services 36 8.2%
Manufacturing 32 7.3%
Finance and insurance 26 5.9%
Administrative and support and waste management and remediation services 21 4.8%
Real estate and rental and leasing 14 3.2%
Transportation and warehousing 11 2.5%
Arts, entertainment, and recreation 11 2.5%
Wholesale trade 10 2.3%
Educational services 6 1.4%
Information 5 1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54017 vs 54026 →

ZIP 54017 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54017 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54017 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54017 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54026 Star Prairie, WI 1,809 7.4 mi
54023 Roberts, WI 3,833 9.7 mi

More ZIP Codes in St. Croix County

54016 standard
Hudson, WI
Pop: 30,108
54025 standard
Somerset, WI
Pop: 6,864
54002 standard
Baldwin, WI
Pop: 6,278
54023 standard
Roberts, WI
Pop: 3,833
54015 standard
Hammond, WI
Pop: 3,586
54013 standard
Glenwood City, WI
Pop: 3,475

Related Areas

St. Croix County New Richmond, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54017 in? ▼
ZIP code 54017 (New Richmond) is located in St. Croix County, Wisconsin. St. Croix County contains multiple ZIP codes, see the full list at /counties/st-croix-wi.
What is the population of ZIP code 54017? ▼
ZIP code 54017 in New Richmond, WI has a population of 16,743 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54017? ▼
The median household income in ZIP 54017 is $98,571, which is 29% above the national average of $76,288.
What is the average home value in ZIP 54017? ▼
The median home value in ZIP 54017 is $321,700, which is 16% above the national average of $278,155.
What is the demographic makeup of ZIP 54017? ▼
The largest racial group in ZIP 54017 is White at 91.4%. Hispanic or Latino residents make up 3.3% of the population.
How many businesses are in ZIP code 54017? ▼
ZIP code 54017 has 439 business establishments employing approximately 5,541 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54017? ▼
The top industries by establishment count in ZIP 54017 are: Construction (67), Retail trade (63), Accommodation and food services (51). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54017? ▼
According to the FHFA House Price Index, home values in ZIP 54017 increased by 5.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 134%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54017? ▼
In ZIP code 54017, 60.3% of residents aged 25+ have a high school diploma or higher, and 33.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54017? ▼
The mean commute time for workers in ZIP code 54017 is 27.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54017? ▼
In ZIP code 54017, approximately 75.5% of occupied housing units are owner-occupied and 24.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54017? ▼
The poverty rate in ZIP code 54017 is 9.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.