Residential delivery area · Wisconsin
ZIP Code 54017: New Richmond, WI
ZIP code 54017 uses the postal name New Richmond, Wisconsin and lies mostly in St. Croix County (97% of its land) with the rest in Polk County (Census 2020 ZIP-county file). About 20,000 people live there (Census Bureau, ACS 2020-2024). Median household income is $98,571 (Census Bureau, ACS 2020-2024). By Census place, 8% of its land lies in New Richmond; 92% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- New Richmond · its only residential ZIP
- County
- St. Croix County (97%); Polk County (3%)
- Census places
- New Richmond
- Neighborhood
- Woodbridge Trailer Court GeoNames
- Metro area
- Minneapolis-St. Paul-Bloomington, MN-WI
- House district
- WI-7 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 139.3 sq mi · 146 people per sq mi
Where is ZIP code 54017?
54017 centers on 45.120°, -92.520° and covers 139.3 square miles of land plus 2.7 of water. It borders 9 ZIP codes: 54026, 54025, 54007, 54023, 54015, 54020, 54016, 54002, 54013.
The map draws ZIP code areas only. For the streets inside 54017, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0); neighborhoods from the GeoNames gazetteer (CC BY 4.0), placed in this ZIP code by PlainZIP.
How does 54017 compare with the rest of St. Croix County?
| Measure | 54017 | In St. Croix County | In WI |
|---|---|---|---|
| People (ACS 2020-2024) | 20,366 | 3rd of 18 | 104th of 783 |
| Median household income | $99k | 6th of 17 | 93rd of 610 |
| Median home value | $322k | 9th of 17 | 125th of 612 |
Its median household income is higher than in 80% of U.S. residential ZIP codes, and it is denser than 59% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54017?
The 2020 Census counted 19,816 people in 54017; the ACS, which samples households over 2020-2024, estimates 20,366. Between the 2010 and 2020 censuses its population grew 18.4% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 20,366
- 2020 Census count
- 19,816+18.4% since 2010 (16,743)
- Households
- 7,684
- Median age
- 38.0
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54017?
Of the 20,366 people the ACS estimates in 54017, 24.9% are under 18 and 15.1% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (90.1%).
- Under 1824.9%
- 18 to 6460.0%
- 65 and older15.1%
- White, not Hispanic90.1%
- Other or two or more5.0%
- Hispanic or Latino3.3%
- Black, not Hispanic1.3%
- Asian, not Hispanic0.3%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54017 earn?
Median household income is $98,571 (ACS 2020-2024), the 6th highest of the 17 ranked ZIP codes in St. Croix County. It is not measurably different from 2015-2019 ($95,866 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $98,571±$10,936
- Income per person
- $41,857
- Below the poverty line
- 9.2%
- Unemployed (of the labor force)
- 2.9%
- Adults 25+ with a bachelor's degree
- 33.8%
- Adjusted gross income per tax return, 2022
- $85,30710,160 returns; wages 74% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54017?
FHFA's house price index for 54017, built from repeat sales and appraisals of the same homes, rose 93% from 2015 to 2025 and rose 46% from 2020 to 2025, and moved +2.9% in 2025.
- Median home value (owners' estimate)
- $321,700
- Median gross rent
- $1,225
- Homes owned by their occupants
- 75.5%
- Housing units
- 7,976
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54017?
439 business establishments had a location in this ZIP code in 2023, 28 more than in 2018; the most are in construction (ZIP Code Business Patterns).
- Construction67
- Retail trade63
- Accommodation and food services51
- Health care and social assistance42
- Other services (except public administration)42
- Professional, scientific, and technical services36
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54017?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54026 | Star Prairie | 2,361 | $96k | 7.5 mi |
| 54025 | Somerset | 7,612 | $87k | 8.0 mi |
| 54007 | Deer Park | 1,175 | $85k | 9.5 mi |
| 54023 | Roberts | 4,620 | $109k | 10.2 mi |
| 54015 | Hammond | 4,086 | $114k | 10.8 mi |
| 54020 | Osceola | 7,687 | $75k | 12.7 mi |
| 54016 | Hudson | 33,398 | $113k | 12.8 mi |
| 54002 | Baldwin | 6,872 | $88k | 13.2 mi |
| 54013 | Glenwood City | 3,443 | $88k | 14.5 mi |
| 54082 | Houlton | 2,190 | $131k | 11.8 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.