Residential delivery area · Wisconsin
ZIP Code 54002: Baldwin, WI
ZIP code 54002 uses the postal name Baldwin, Wisconsin and lies mostly in St. Croix County (97% of its land) with the rest in Pierce County (Census 2020 ZIP-county file). About 6,900 people live there (Census Bureau, ACS 2020-2024). Median household income is $88,275 (Census Bureau, ACS 2020-2024). By Census place, 4% of its land lies in Baldwin; 96% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Baldwin · its only residential ZIP
- County
- St. Croix County (97%); Pierce County (3%)
- Census places
- Baldwin
- Metro area
- Minneapolis-St. Paul-Bloomington, MN-WI
- House districts
- WI-7 (97%), WI-3 (3%) 119th Congress, by share of land
- State
- Wisconsin
- Time zone
- Central
- Land area
- 77.7 sq mi · 88 people per sq mi
Where is ZIP code 54002?
54002 centers on 44.960°, -92.372° and covers 77.7 square miles of land plus 0.3 of water. It borders 6 ZIP codes: 54015, 54028, 54767, 54013, 54017, 54022.
The map draws ZIP code areas only. For the streets inside 54002, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 54002 compare with the rest of St. Croix County?
| Measure | 54002 | In St. Croix County | In WI |
|---|---|---|---|
| People (ACS 2020-2024) | 6,872 | 6th of 18 | 225th of 783 |
| Median household income | $88k | 9th of 17 | 181st of 610 |
| Median home value | $309k | 11th of 17 | 141st of 612 |
Its median household income is higher than in 72% of U.S. residential ZIP codes, and it is denser than 52% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54002?
The 2020 Census counted 6,741 people in 54002; the ACS, which samples households over 2020-2024, estimates 6,872. Between the 2010 and 2020 censuses its population grew 7.4% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 6,872
- 2020 Census count
- 6,741+7.4% since 2010 (6,278)
- Households
- 2,561
- Median age
- 35.5
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54002?
Of the 6,872 people the ACS estimates in 54002, 31.2% are under 18 and 14.4% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (95.2%).
- Under 1831.2%
- 18 to 6454.4%
- 65 and older14.4%
- White, not Hispanic95.2%
- Other or two or more3.0%
- Hispanic or Latino1.1%
- Asian, not Hispanic0.4%
- Black, not Hispanic0.3%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54002 earn?
Median household income is $88,275 (ACS 2020-2024), the 9th highest of the 17 ranked ZIP codes in St. Croix County. It is not measurably different from 2015-2019 ($83,213 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $88,275
- Income per person
- $39,760
- Below the poverty line
- 8.9%
- Unemployed (of the labor force)
- 0.9%
- Adults 25+ with a bachelor's degree
- 32.2%
- Adjusted gross income per tax return, 2022
- $79,3953,200 returns; wages 73% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54002?
FHFA's house price index for 54002, built from repeat sales and appraisals of the same homes, rose 98% from 2015 to 2025 and rose 54% from 2020 to 2025, and moved +7.5% in 2025.
- Median home value (owners' estimate)
- $309,200
- Median gross rent
- $1,167
- Homes owned by their occupants
- 78.1%
- Housing units
- 2,579
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54002?
186 business establishments had a location in this ZIP code in 2023, 9 more than in 2018; the most are in retail trade (ZIP Code Business Patterns).
- Retail trade27
- Construction26
- Other services (except public administration)23
- Professional, scientific, and technical services16
- Health care and social assistance16
- Accommodation and food services16
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54002?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54015 | Hammond | 4,086 | $114k | 4.0 mi |
| 54028 | Woodville | 2,574 | $85k | 4.3 mi |
| 54767 | Spring Valley | 3,352 | $84k | 10.6 mi |
| 54013 | Glenwood City | 3,443 | $88k | 11.0 mi |
| 54017 | New Richmond | 20,366 | $99k | 13.2 mi |
| 54022 | River Falls | 24,789 | $97k | 14.1 mi |
| 54023 | Roberts | 4,620 | $109k | 8.6 mi (near) |
| 54027 | Wilson | 1,154 | $101k | 8.8 mi (near) |
| 54003 | Beldenville | 1,065 | $94k | 12.7 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.