Baldwin, WI · standard
ZIP Code 54002
St. Croix County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 6,278
- 32/sq mi Moderate-density area
- $88,275
- Median income Above-median income area
- $309,200
- Median home value Above-median home value
- 32.2%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Baldwin pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 28%
- household income, US ZIPs
- Top 32%
- home value, US ZIPs
- 32
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54002 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54002 (Baldwin, WI) rose +3.3% from 2023 to 2024. The all-transactions index moved from 207.9 in 2023 to 214.8 in 2024 (2000 = 100).
ZIP code 54002 is a mid-sized community (a standard USPS delivery area) in Baldwin, St. Croix County, Wisconsin, home to 6,278 residents across 195.6 square miles, a density of 32 people per square mile, in the Chicago time zone.
ZIP 54002 lands in the middle-income range, with a median household income of $88,275 (13% above the average Wisconsin ZIP), while per-capita income is $39,760. The poverty rate is 8.9%, with unemployment at 0.9%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $309,200 (24% above the average Wisconsin ZIP), while 78.1% of occupied homes are owner-occupied and median rent is $1,167.
A solid share of residents have a four-year degree: 32.2% of adults hold a bachelor's degree or higher, the median age is 35.5, and the average commute is 27 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in St. Croix County, so 54002 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54002
Top 5 sectors by establishment count in Baldwin, WI
Which industries have the most business establishments in ZIP 54002.
- Retail trade
Retail trade
27 establishments
- Construction
Construction
26 establishments
- Other services (except public administration)
Other services (except public administration)
23 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
16 establishments
- Health care and social assistance
Health care and social assistance
16 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54002, Baldwin, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
6,278
Population
195.6
Area (sq mi)
32
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54002?
35.5
Median Age
51.7%
Male
48.3%
Female
1.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$88,275
Median Household Income
+13% vs state ZIP avg
$39,760
Per Capita Income
8.9%
Poverty Rate
0.9%
Unemployment Rate
26.8 min
Mean Commute Time
How ZIP 54002 ranks among Wisconsin ZIPs
Baldwin, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$88,275 Top 26% higher than 74% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,579housing units
2,579
Total Housing Units
2,561
Occupied Units
18
Vacant Units
2.65
Avg Household Size
Occupancy Type
$309,200
Median Home Value
+24% vs state ZIP avg
$1,167
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.3%
YoY Change (2024)
215
HPI Index (2000 = 100)
+115%
Total Change Since 2000
Home values in ZIP 54002 have increased 3.3% over the past year (2024). Since 2000, this ZIP has seen +115% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -1.2% | 151 |
| 2021 | +15.4% | 175 |
| 2022 | +14.3% | 200 |
| 2023 | +4.2% | 208 |
| 2024 | +3.3% | 215 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 186 business establishments in ZIP 54002, employing approximately 3,509 people with a combined annual payroll of $190,075,000.
186
Businesses
3,509
Employees
$190.1M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 27 | 14.5% |
| Construction | 26 | 14.0% |
| Other services (except public administration) | 23 | 12.4% |
| Professional, scientific, and technical services | 16 | 8.6% |
| Health care and social assistance | 16 | 8.6% |
| Accommodation and food services | 16 | 8.6% |
| Manufacturing | 15 | 8.1% |
| Finance and insurance | 12 | 6.5% |
| Transportation and warehousing | 10 | 5.4% |
| Wholesale trade | 6 | 3.2% |
| Administrative and support and waste management and remediation services | 6 | 3.2% |
| Information | 5 | 2.7% |
| Arts, entertainment, and recreation | 3 | 1.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54002 vs 54015 →
ZIP 54002 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54002
Baldwin (54002)
6,278 residents
- 54015
Hammond (54015)
3,586 residents
- 54013
Glenwood City (54013)
3,475 residents
- 54767
Spring Valley (54767)
3,221 residents
- 54028 2,493
Woodville (54028)
2,493 residents
What this shows Among its immediate neighbors, ZIP 54002 ranks the most populous - useful context the national average alone can't give.
ZIP 54002 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54015
Hammond (54015)
$114,293 median income
- 54002
Baldwin (54002)
$88,275 median income
- 54013
Glenwood City (54013)
$87,500 median income
- 54028
Woodville (54028)
$85,341 median income
- 54767
Spring Valley (54767)
$83,917 median income
What this shows By household income, ZIP 54002 ranks #2 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54002, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (6,278 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in St. Croix County
Related Areas
Frequently Asked Questions
What county is ZIP code 54002 in?
ZIP code 54002 (Baldwin) is located in St. Croix County, Wisconsin. St. Croix County contains multiple ZIP codes, see the full list at /counties/st-croix-wi.
What is the population of ZIP code 54002?
ZIP code 54002 in Baldwin, WI has a population of 6,278 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54002?
The median household income in ZIP 54002 is $88,275, which is 16% above the national average of $76,288.
What is the average home value in ZIP 54002?
The median home value in ZIP 54002 is $309,200, which is 11% above the national average of $278,155.
What is the demographic makeup of ZIP 54002?
The largest racial group in ZIP 54002 is White at 95.2%. Hispanic or Latino residents make up 1.1% of the population.
How many businesses are in ZIP code 54002?
ZIP code 54002 has 186 business establishments employing approximately 3,509 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54002?
The top industries by establishment count in ZIP 54002 are: Retail trade (27), Construction (26), Other services (except public administration) (23). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54002?
According to the FHFA House Price Index, home values in ZIP 54002 increased by 3.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 115%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54002?
In ZIP code 54002, 64.4% of residents aged 25+ have a high school diploma or higher, and 32.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54002?
The mean commute time for workers in ZIP code 54002 is 26.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54002?
In ZIP code 54002, approximately 78.1% of occupied housing units are owner-occupied and 21.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54002?
The poverty rate in ZIP code 54002 is 8.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54002's numbers, next.
- See how ZIP 54002 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Baldwin, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.