Baldwin, WI · standard
ZIP Code 54002
St. Croix County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 6,278
- 32/sq mi
- $88,275
- Median income
- $309,200
- Median home value
- 32.2%
- Bachelor's or higher
The verdict
Baldwin pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 28%
- household income, US ZIPs
- Top 32%
- home value, US ZIPs
- 32
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54002 against every reporting US ZIP.
ZIP code 54002 is classified by USPS as a standard delivery area and covers roughly 195.6 square miles in Baldwin, St. Croix County, Wisconsin. The area is home to 6,278 residents, producing a population density of 32 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54002 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54002 sits at $88,275 (13% above the Wisconsin average), while per-capita income is $39,760. The poverty rate stands at 8.9% and the unemployment rate at 0.9%. On housing, the median home value is $309,200 (24% above the state average) with median rent at $1,167 per month, and 78.1% of occupied units are owner-occupied, a direct signal of whether 54002 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 32.2% of adults hold a bachelor's degree or higher, the median age is 35.5, and the average commute is 27 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing St. Croix County, so you can benchmark 54002 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54002
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54002.
- Retail trade
Retail trade
27 establishments
- Construction
Construction
26 establishments
- Other services (except public administration)
Other services (except public administration)
23 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
16 establishments
- Health care and social assistance
Health care and social assistance
16 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54002, Baldwin, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
6,278
Population
195.6
Area (sq mi)
32
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54002?
35.5
Median Age
51.7%
Male
48.3%
Female
1.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$88,275
Median Household Income
+13% vs state
$39,760
Per Capita Income
8.9%
Poverty Rate
0.9%
Unemployment Rate
26.8 min
Mean Commute Time
How ZIP 54002 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$88,275 Top 28% higher than 72% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,579
Total Housing Units
2,561
Occupied Units
18
Vacant Units
2.65
Avg Household Size
Occupancy Type
$309,200
Median Home Value
+24% vs state
$1,167
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.3%
YoY Change (2024)
215
HPI Index (2000 = 100)
+115%
Total Change Since 2000
Home values in ZIP 54002 have increased 3.3% over the past year (2024). Since 2000, this ZIP has seen +115% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -1.2% | 151 |
| 2021 | +15.4% | 175 |
| 2022 | +14.3% | 200 |
| 2023 | +4.2% | 208 |
| 2024 | +3.3% | 215 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 186 business establishments in ZIP 54002, employing approximately 3,509 people with a combined annual payroll of $190,075,000.
186
Businesses
3,509
Employees
$190.1M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 27 | 14.5% |
| Construction | 26 | 14.0% |
| Other services (except public administration) | 23 | 12.4% |
| Professional, scientific, and technical services | 16 | 8.6% |
| Health care and social assistance | 16 | 8.6% |
| Accommodation and food services | 16 | 8.6% |
| Manufacturing | 15 | 8.1% |
| Finance and insurance | 12 | 6.5% |
| Transportation and warehousing | 10 | 5.4% |
| Wholesale trade | 6 | 3.2% |
| Administrative and support and waste management and remediation services | 6 | 3.2% |
| Information | 5 | 2.7% |
| Arts, entertainment, and recreation | 3 | 1.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54002 vs 54015 →
ZIP 54002 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54002
Baldwin (54002)
6,278 residents
- 54015
Hammond (54015)
3,586 residents
- 54013
Glenwood City (54013)
3,475 residents
- 54767
Spring Valley (54767)
3,221 residents
- 54028 2,493
Woodville (54028)
2,493 residents
What this shows Among its immediate neighbors, ZIP 54002 ranks the most populous — useful context the national average alone can't give.
ZIP 54002 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54015
Hammond (54015)
$114,293 median income
- 54002
Baldwin (54002)
$88,275 median income
- 54013
Glenwood City (54013)
$87,500 median income
- 54028
Woodville (54028)
$85,341 median income
- 54767
Spring Valley (54767)
$83,917 median income
What this shows By household income, ZIP 54002 ranks #2 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in St. Croix County
Related Areas
Frequently Asked Questions
What county is ZIP code 54002 in? ▼
What is the population of ZIP code 54002? ▼
What is the median household income in ZIP 54002? ▼
What is the average home value in ZIP 54002? ▼
What is the demographic makeup of ZIP 54002? ▼
How many businesses are in ZIP code 54002? ▼
What are the main industries in ZIP code 54002? ▼
How have home values changed in ZIP code 54002? ▼
What is the education level in ZIP code 54002? ▼
What is the average commute time in ZIP 54002? ▼
What percentage of residents own vs. rent in ZIP 54002? ▼
What is the poverty rate in ZIP code 54002? ▼
ZIP Code Research Guides
Official Data Resources for Baldwin, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.