Baldwin, WI · standard

ZIP Code 54002

St. Croix County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

6,278
32/sq mi
$88,275
Median income
$309,200
Median home value
32.2%
Bachelor's or higher

The verdict

Baldwin pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 28%
household income, US ZIPs
Top 32%
home value, US ZIPs
32
people per sq mi
78%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54002 against every reporting US ZIP.

ZIP code 54002 is classified by USPS as a standard delivery area and covers roughly 195.6 square miles in Baldwin, St. Croix County, Wisconsin. The area is home to 6,278 residents, producing a population density of 32 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54002 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54002 sits at $88,275 (13% above the Wisconsin average), while per-capita income is $39,760. The poverty rate stands at 8.9% and the unemployment rate at 0.9%. On housing, the median home value is $309,200 (24% above the state average) with median rent at $1,167 per month, and 78.1% of occupied units are owner-occupied, a direct signal of whether 54002 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 32.2% of adults hold a bachelor's degree or higher, the median age is 35.5, and the average commute is 27 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing St. Croix County, so you can benchmark 54002 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54002

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54002.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54002, Baldwin, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

6,278

Population

195.6

Area (sq mi)

32

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54002?

35.5

Median Age

51.7%

Male

48.3%

Female

1.2%

Foreign-Born

White 95.2%
African American 0.3%
Asian 0.4%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.3%
Hispanic or Latino 1.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$88,275

Median Household Income

+13% vs state

$39,760

Per Capita Income

8.9%

Poverty Rate

0.9%

Unemployment Rate

26.8 min

Mean Commute Time

How ZIP 54002 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$88,275 Top 28% higher than 72% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.4%
Bachelor's Degree or Higher 32.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,579

Total Housing Units

2,561

Occupied Units

18

Vacant Units

2.65

Avg Household Size

Occupancy Type

Owner 78.1%
Renter 21.9%

$309,200

Median Home Value

+24% vs state

$1,167

Median Rent

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.3%

YoY Change (2024)

215

HPI Index (2000 = 100)

+115%

Total Change Since 2000

Home values in ZIP 54002 have increased 3.3% over the past year (2024). Since 2000, this ZIP has seen +115% cumulative appreciation.

Year Annual Change HPI Index
2020 -1.2% 151
2021 +15.4% 175
2022 +14.3% 200
2023 +4.2% 208
2024 +3.3% 215

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 186 business establishments in ZIP 54002, employing approximately 3,509 people with a combined annual payroll of $190,075,000.

186

Businesses

3,509

Employees

$190.1M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Retail trade 27 14.5%
Construction 26 14.0%
Other services (except public administration) 23 12.4%
Professional, scientific, and technical services 16 8.6%
Health care and social assistance 16 8.6%
Accommodation and food services 16 8.6%
Manufacturing 15 8.1%
Finance and insurance 12 6.5%
Transportation and warehousing 10 5.4%
Wholesale trade 6 3.2%
Administrative and support and waste management and remediation services 6 3.2%
Information 5 2.7%
Arts, entertainment, and recreation 3 1.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54002 vs 54015 →

ZIP 54002 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54002 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54002 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54002 ranks #2 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54015 Hammond, WI 3,586 4.2 mi
54028 Woodville, WI 2,493 4.5 mi
54767 Spring Valley, WI 3,221 10.7 mi
54013 Glenwood City, WI 3,475 10.7 mi

More ZIP Codes in St. Croix County

Frequently Asked Questions

What county is ZIP code 54002 in?
ZIP code 54002 (Baldwin) is located in St. Croix County, Wisconsin. St. Croix County contains multiple ZIP codes, see the full list at /counties/st-croix-wi.
What is the population of ZIP code 54002?
ZIP code 54002 in Baldwin, WI has a population of 6,278 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54002?
The median household income in ZIP 54002 is $88,275, which is 16% above the national average of $76,288.
What is the average home value in ZIP 54002?
The median home value in ZIP 54002 is $309,200, which is 11% above the national average of $278,155.
What is the demographic makeup of ZIP 54002?
The largest racial group in ZIP 54002 is White at 95.2%. Hispanic or Latino residents make up 1.1% of the population.
How many businesses are in ZIP code 54002?
ZIP code 54002 has 186 business establishments employing approximately 3,509 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54002?
The top industries by establishment count in ZIP 54002 are: Retail trade (27), Construction (26), Other services (except public administration) (23). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54002?
According to the FHFA House Price Index, home values in ZIP 54002 increased by 3.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 115%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54002?
In ZIP code 54002, 64.4% of residents aged 25+ have a high school diploma or higher, and 32.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54002?
The mean commute time for workers in ZIP code 54002 is 26.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54002?
In ZIP code 54002, approximately 78.1% of occupied housing units are owner-occupied and 21.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54002?
The poverty rate in ZIP code 54002 is 8.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Baldwin, WI

Verify and explore additional data for this area using these official government sources.