Florence, WI · standard
ZIP Code 54121
Florence County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,982
- 4/sq mi Low-density area
- $58,750
- Median income Below-median income area
- $189,600
- Median home value Near-median home value
- 28.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Florence pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 27th pct
- household income, US ZIPs
- 41st pct
- home value, US ZIPs
- 4
- people per sq mi
- 91%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54121 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54121 (Florence, WI) rose +15.5% from 2023 to 2024.
ZIP code 54121 covers 677.7 square miles in Florence, Florence County, Wisconsin (a standard USPS delivery area), with a modest 2,982 residents on file, a density of 4 people per square mile, in the Chicago time zone.
ZIP 54121 reports a modest median household income of $58,750 (25% below the average Wisconsin ZIP), while per-capita income is $41,541. The poverty rate is 7.0%, with unemployment at 5.6%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $189,600 (24% below the average Wisconsin ZIP), and median rent is $731; owner occupancy is 91.0%.
Educational attainment sits below the national norm: 28.2% of adults hold a bachelor's degree or higher, the median age is 55, and the average commute is 19 minutes. No nearby ZIP peer set is available for this delivery area, so the Wisconsin and national benchmarks above are the appropriate context for 54121.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54121
Top 5 sectors by establishment count in Florence, WI
Which industries have the most business establishments in ZIP 54121.
- Accommodation and food services
Accommodation and food services
15 establishments
- Retail trade
Retail trade
12 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
8 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Manufacturing
Manufacturing
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54121, Florence, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,982
Population
677.7
Area (sq mi)
4
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54121?
55.0
Median Age
51.8%
Male
48.2%
Female
0.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$58,750
Median Household Income
-25% vs state ZIP avg
$41,541
Per Capita Income
7.0%
Poverty Rate
5.6%
Unemployment Rate
18.8 min
Mean Commute Time
How ZIP 54121 ranks among Wisconsin ZIPs
Florence, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$58,750 12th percentile higher than 12% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,264housing units
3,264
Total Housing Units
1,580
Occupied Units
1,684
Vacant Units
2.03
Avg Household Size
Occupancy Type
$189,600
Median Home Value
-24% vs state ZIP avg
$731
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 83 business establishments in ZIP 54121, employing approximately 564 people with a combined annual payroll of $17,723,000.
83
Businesses
564
Employees
$17.7M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 15 | 18.1% |
| Retail trade | 12 | 14.5% |
| Professional, scientific, and technical services | 8 | 9.6% |
| Other services (except public administration) | 8 | 9.6% |
| Manufacturing | 7 | 8.4% |
| Agriculture, forestry, fishing and hunting | 5 | 6.0% |
| Construction | 5 | 6.0% |
| Transportation and warehousing | 5 | 6.0% |
| Health care and social assistance | 5 | 6.0% |
| Administrative and support and waste management and remediation services | 4 | 4.8% |
| Real estate and rental and leasing | 3 | 3.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54121, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,982 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Florence County
Related Areas
Frequently Asked Questions
What county is ZIP code 54121 in?
ZIP code 54121 (Florence) is located in Florence County, Wisconsin. Florence County contains multiple ZIP codes, see the full list at /counties/florence-wi.
What is the population of ZIP code 54121?
ZIP code 54121 in Florence, WI has a population of 2,982 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54121?
The median household income in ZIP 54121 is $58,750, which is 23% below the national average of $76,288.
What is the average home value in ZIP 54121?
The median home value in ZIP 54121 is $189,600, which is 32% below the national average of $278,155.
What is the demographic makeup of ZIP 54121?
The largest racial group in ZIP 54121 is White at 95.3%. Hispanic or Latino residents make up 0.6% of the population.
How many businesses are in ZIP code 54121?
ZIP code 54121 has 83 business establishments employing approximately 564 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54121?
The top industries by establishment count in ZIP 54121 are: Accommodation and food services (15), Retail trade (12), Professional, scientific, and technical services (8). There are 11 industry sectors represented in total.
What is the education level in ZIP code 54121?
In ZIP code 54121, 62.1% of residents aged 25+ have a high school diploma or higher, and 28.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54121?
The mean commute time for workers in ZIP code 54121 is 18.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54121?
In ZIP code 54121, approximately 91.0% of occupied housing units are owner-occupied and 9.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54121?
The poverty rate in ZIP code 54121 is 7.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54121's numbers, next.
- See how ZIP 54121 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Florence, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.