Willard, WI · standard
ZIP Code 54493
Clark County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 668
- 2/sq mi
- $70,556
- Median income
- $214,400
- Median home value
- 13.2%
- Bachelor's or higher
The verdict
Willard pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- 48th pct
- home value, US ZIPs
- 2
- people per sq mi
- 92%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54493 against every reporting US ZIP.
ZIP code 54493 is classified by USPS as a standard delivery area and covers roughly 278.3 square miles in Willard, Clark County, Wisconsin. The area is home to 668 residents, producing a population density of 2 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54493 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54493 sits at $70,556 (10% below the Wisconsin average), while per-capita income is $43,148. The poverty rate stands at 8.7% and the unemployment rate at 3.1%. On housing, the median home value is $214,400 (14% below the state average) with median rent at $1,000 per month, and 92.1% of occupied units are owner-occupied, a direct signal of whether 54493 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 13.2% of adults hold a bachelor's degree or higher, the median age is 52.3, and the average commute is 30 minutes. Use the benchmarks above to see where 54493 sits relative to Wisconsin and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54493, Willard, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
668
Population
278.3
Area (sq mi)
2
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54493?
52.3
Median Age
52.0%
Male
48.0%
Female
2.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,556
Median Household Income
-10% vs state
$43,148
Per Capita Income
8.7%
Poverty Rate
3.1%
Unemployment Rate
30.3 min
Mean Commute Time
How ZIP 54493 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$70,556 47th percentile higher than 47% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
597
Total Housing Units
316
Occupied Units
281
Vacant Units
1.99
Avg Household Size
Occupancy Type
$214,400
Median Home Value
-14% vs state
$1,000
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 13 business establishments in ZIP 54493, employing approximately 40 people with a combined annual payroll of $1,318,000.
13
Businesses
40
Employees
$1.3M
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 5 | 38.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in Clark County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Willard, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.