PlainZIP

Willard, WI · standard

ZIP Code 54493

Clark County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

668
2/sq mi
$70,556
Median income
$214,400
Median home value
13.2%
Bachelor's or higher

The verdict

Willard pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

47th pct
household income, US ZIPs
48th pct
home value, US ZIPs
2
people per sq mi
92%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54493 against every reporting US ZIP.

ZIP code 54493 is a sparsely populated ZIP (a standard USPS delivery area) in Willard, Clark County, Wisconsin, home to just 668 residents across 278.3 square miles, a density of 2 people per square mile, in the Chicago time zone.

ZIP 54493 lands in the middle-income range, with a median household income of $70,556 (10% below the Wisconsin average), while per-capita income is $43,148. Poverty here runs at 8.7%, with unemployment measured at 3.1%. The typical home here is valued at $214,400 (14% below the state average); renters pay a median of $1,000 monthly, and 92.1% of units are owner-occupied.

Formal educational attainment runs low here: just 13.2% of adults hold a bachelor's degree or higher, the median age is 52.3, and the average commute is 30 minutes. Compare these figures to the Wisconsin and national benchmarks above rather than reading 54493's numbers in isolation.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54493, Willard, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

668

Population

278.3

Area (sq mi)

2

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54493?

52.3

Median Age

52.0%

Male

48.0%

Female

2.9%

Foreign-Born

White 97.9%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 1.3%
Hispanic or Latino 0.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$70,556

Median Household Income

-10% vs state

$43,148

Per Capita Income

8.7%

Poverty Rate

3.1%

Unemployment Rate

30.3 min

Mean Commute Time

How ZIP 54493 ranks nationally

Willard, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$70,556 47th percentile higher than 47% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.4%
Bachelor's Degree or Higher 13.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

597

Total Housing Units

316

Occupied Units

281

Vacant Units

1.99

Avg Household Size

Occupancy Type

Owner 92.1%
Renter 7.9%

$214,400

Median Home Value

-14% vs state

$1,000

Median Rent

1978

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 13 business establishments in ZIP 54493, employing approximately 40 people with a combined annual payroll of $1,318,000.

13

Businesses

40

Employees

$1.3M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 5 38.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Clark County

54456 standard
Neillsville, WI
Pop: 6,085
54771 standard
Thorp, WI
Pop: 4,286
54421 standard
Colby, WI
Pop: 3,455
54446 standard
Loyal, WI
Pop: 3,123
54437 standard
Greenwood, WI
Pop: 3,077
54405 standard
Abbotsford, WI
Pop: 3,032

Related Areas

Clark County Willard, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54493 in? ▼
ZIP code 54493 (Willard) is located in Clark County, Wisconsin. Clark County contains multiple ZIP codes, see the full list at /counties/clark-wi.
What is the population of ZIP code 54493? ▼
ZIP code 54493 in Willard, WI has a population of 668 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54493? ▼
The median household income in ZIP 54493 is $70,556, which is 8% below the national average of $76,288.
What is the average home value in ZIP 54493? ▼
The median home value in ZIP 54493 is $214,400, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 54493? ▼
The largest racial group in ZIP 54493 is White at 97.9%. Hispanic or Latino residents make up 0.5% of the population.
How many businesses are in ZIP code 54493? ▼
ZIP code 54493 has 13 business establishments employing approximately 40 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 54493? ▼
In ZIP code 54493, 58.4% of residents aged 25+ have a high school diploma or higher, and 13.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54493? ▼
The mean commute time for workers in ZIP code 54493 is 30.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54493? ▼
In ZIP code 54493, approximately 92.1% of occupied housing units are owner-occupied and 7.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54493? ▼
The poverty rate in ZIP code 54493 is 8.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.