Willard, WI · standard
ZIP Code 54493
Clark County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 668
- 2/sq mi Low-density area
- $70,556
- Median income Near-median income area
- $214,400
- Median home value Near-median home value
- 13.2%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Willard pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- 48th pct
- home value, US ZIPs
- 2
- people per sq mi
- 92%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54493 against every reporting US ZIP.
ZIP code 54493 is a sparsely populated ZIP (a standard USPS delivery area) in Willard, Clark County, Wisconsin, home to just 668 residents across 278.3 square miles, a density of 2 people per square mile, in the Chicago time zone.
ZIP 54493 lands in the middle-income range, with a median household income of $70,556 (10% below the average Wisconsin ZIP), while per-capita income is $43,148. The poverty rate is 8.7%, with unemployment at 3.1%; those measures add context to the income figure. Median home value is $214,400 (14% below the average Wisconsin ZIP) and median rent is $1,000; 92.1% of occupied homes are owner-occupied.
Formal educational attainment runs low here: just 13.2% of adults hold a bachelor's degree or higher, the median age is 52.3, and the average commute is 30 minutes. No nearby ZIP peer set is available for this delivery area, so the Wisconsin and national benchmarks above are the appropriate context for 54493.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54493, Willard, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
668
Population
278.3
Area (sq mi)
2
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54493?
52.3
Median Age
52.0%
Male
48.0%
Female
2.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,556
Median Household Income
-10% vs state ZIP avg
$43,148
Per Capita Income
8.7%
Poverty Rate
3.1%
Unemployment Rate
30.3 min
Mean Commute Time
How ZIP 54493 ranks among Wisconsin ZIPs
Willard, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$70,556 36th percentile higher than 36% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
597housing units
597
Total Housing Units
316
Occupied Units
281
Vacant Units
1.99
Avg Household Size
Occupancy Type
$214,400
Median Home Value
-14% vs state ZIP avg
$1,000
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 13 business establishments in ZIP 54493, employing approximately 40 people with a combined annual payroll of $1,318,000.
13
Businesses
40
Employees
$1.3M
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 5 | 38.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54493, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Clark County
Related Areas
Frequently Asked Questions
What county is ZIP code 54493 in?
ZIP code 54493 (Willard) is located in Clark County, Wisconsin. Clark County contains multiple ZIP codes, see the full list at /counties/clark-wi.
What is the population of ZIP code 54493?
ZIP code 54493 in Willard, WI has a population of 668 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54493?
The median household income in ZIP 54493 is $70,556, which is 8% below the national average of $76,288.
What is the average home value in ZIP 54493?
The median home value in ZIP 54493 is $214,400, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 54493?
The largest racial group in ZIP 54493 is White at 97.9%. Hispanic or Latino residents make up 0.5% of the population.
How many businesses are in ZIP code 54493?
ZIP code 54493 has 13 business establishments employing approximately 40 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 54493?
In ZIP code 54493, 58.4% of residents aged 25+ have a high school diploma or higher, and 13.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54493?
The mean commute time for workers in ZIP code 54493 is 30.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54493?
In ZIP code 54493, approximately 92.1% of occupied housing units are owner-occupied and 7.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54493?
The poverty rate in ZIP code 54493 is 8.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 54493's numbers, next.
- See how ZIP 54493 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Willard, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.