PlainZIP

Thorp, WI · standard

ZIP Code 54771

Clark County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,286
11/sq mi
$65,625
Median income
$186,400
Median home value
10.9%
Bachelor's or higher

The verdict

Thorp pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

39th pct
household income, US ZIPs
40th pct
home value, US ZIPs
11
people per sq mi
82%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54771 against every reporting US ZIP.

ZIP code 54771 covers 400.6 square miles in Thorp, Clark County, Wisconsin (a standard USPS delivery area), with a modest 4,286 residents on file, a density of 11 people per square mile, in the Chicago time zone.

ZIP 54771 reports a modest median household income of $65,625 (16% below the Wisconsin average), while per-capita income is $33,155. Local economic indicators show a 6.6% poverty rate alongside 2.4% unemployment. The typical home here is valued at $186,400 (25% below the state average); renters pay a median of $805 monthly, and 81.7% of units are owner-occupied.

Formal educational attainment runs low here: just 10.9% of adults hold a bachelor's degree or higher, the median age is 38.9, and the average commute is 21 minutes. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Clark County, letting you compare 54771 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54771

Top 5 sectors by establishment count in Thorp, WI

Which industries have the most business establishments in ZIP 54771.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54771, Thorp, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

4,286

Population

400.6

Area (sq mi)

11

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54771?

38.9

Median Age

50.2%

Male

49.8%

Female

1.1%

Foreign-Born

White 95.3%
African American 0.3%
Asian 0.3%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 3.4%
Hispanic or Latino 2.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$65,625

Median Household Income

-16% vs state

$33,155

Per Capita Income

6.6%

Poverty Rate

2.4%

Unemployment Rate

20.8 min

Mean Commute Time

How ZIP 54771 ranks nationally

Thorp, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$65,625 39th percentile higher than 39% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 50.9%
Bachelor's Degree or Higher 10.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,606

Total Housing Units

1,505

Occupied Units

101

Vacant Units

2.73

Avg Household Size

Occupancy Type

Owner 81.7%
Renter 18.3%

$186,400

Median Home Value

-25% vs state

$805

Median Rent

1969

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 121 business establishments in ZIP 54771, employing approximately 1,662 people with a combined annual payroll of $88,958,000.

121

Businesses

1,662

Employees

$89.0M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Retail trade 17 14.1%
Health care and social assistance 17 14.1%
Construction 14 11.6%
Manufacturing 14 11.6%
Accommodation and food services 12 9.9%
Other services (except public administration) 11 9.1%
Wholesale trade 9 7.4%
Transportation and warehousing 6 5.0%
Professional, scientific, and technical services 6 5.0%
Finance and insurance 5 4.1%
Administrative and support and waste management and remediation services 5 4.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54771 vs 54768 →

ZIP Code City Population Distance
54768 Stanley, WI 5,990 6.2 mi

More ZIP Codes in Clark County

54456 standard
Neillsville, WI
Pop: 6,085
54421 standard
Colby, WI
Pop: 3,455
54446 standard
Loyal, WI
Pop: 3,123
54437 standard
Greenwood, WI
Pop: 3,077
54405 standard
Abbotsford, WI
Pop: 3,032
54460 standard
Owen, WI
Pop: 2,746

Related Areas

Clark County Thorp, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54771 in? ▼
ZIP code 54771 (Thorp) is located in Clark County, Wisconsin. Clark County contains multiple ZIP codes, see the full list at /counties/clark-wi.
What is the population of ZIP code 54771? ▼
ZIP code 54771 in Thorp, WI has a population of 4,286 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54771? ▼
The median household income in ZIP 54771 is $65,625, which is 14% below the national average of $76,288.
What is the average home value in ZIP 54771? ▼
The median home value in ZIP 54771 is $186,400, which is 33% below the national average of $278,155.
What is the demographic makeup of ZIP 54771? ▼
The largest racial group in ZIP 54771 is White at 95.3%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 54771? ▼
ZIP code 54771 has 121 business establishments employing approximately 1,662 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54771? ▼
The top industries by establishment count in ZIP 54771 are: Retail trade (17), Health care and social assistance (17), Construction (14). There are 11 industry sectors represented in total.
What is the education level in ZIP code 54771? ▼
In ZIP code 54771, 50.9% of residents aged 25+ have a high school diploma or higher, and 10.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54771? ▼
The mean commute time for workers in ZIP code 54771 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54771? ▼
In ZIP code 54771, approximately 81.7% of occupied housing units are owner-occupied and 18.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54771? ▼
The poverty rate in ZIP code 54771 is 6.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.