Thorp, WI · standard
ZIP Code 54771
Clark County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,286
- 11/sq mi Low-density area
- $65,625
- Median income Near-median income area
- $186,400
- Median home value Near-median home value
- 10.9%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Thorp pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 39th pct
- household income, US ZIPs
- 40th pct
- home value, US ZIPs
- 11
- people per sq mi
- 82%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54771 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54771 (Thorp, WI) rose +11.3% from 2023 to 2024.
ZIP code 54771 covers 400.6 square miles in Thorp, Clark County, Wisconsin (a standard USPS delivery area), with a modest 4,286 residents on file, a density of 11 people per square mile, in the Chicago time zone.
ZIP 54771 reports a modest median household income of $65,625 (16% below the average Wisconsin ZIP), while per-capita income is $33,155. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.6% and unemployment is 2.4%. Home values sit below the statewide ZIP benchmark: the median is $186,400 (25% below the average Wisconsin ZIP), and median rent is $805; owner occupancy is 81.7%.
Formal educational attainment runs low here: just 10.9% of adults hold a bachelor's degree or higher, the median age is 38.9, and the average commute is 21 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Clark County, so 54771 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54771
Top 5 sectors by establishment count in Thorp, WI
Which industries have the most business establishments in ZIP 54771.
- Retail trade
Retail trade
17 establishments
- Health care and social assistance
Health care and social assistance
17 establishments
- Construction
Construction
14 establishments
- Manufacturing
Manufacturing
14 establishments
- Accommodation and food services
Accommodation and food services
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54771, Thorp, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,286
Population
400.6
Area (sq mi)
11
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54771?
38.9
Median Age
50.2%
Male
49.8%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$65,625
Median Household Income
-16% vs state ZIP avg
$33,155
Per Capita Income
6.6%
Poverty Rate
2.4%
Unemployment Rate
20.8 min
Mean Commute Time
How ZIP 54771 ranks among Wisconsin ZIPs
Thorp, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$65,625 26th percentile higher than 26% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,606housing units
1,606
Total Housing Units
1,505
Occupied Units
101
Vacant Units
2.73
Avg Household Size
Occupancy Type
$186,400
Median Home Value
-25% vs state ZIP avg
$805
Median Rent
1969
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 121 business establishments in ZIP 54771, employing approximately 1,662 people with a combined annual payroll of $88,958,000.
121
Businesses
1,662
Employees
$89.0M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 17 | 14.1% |
| Health care and social assistance | 17 | 14.1% |
| Construction | 14 | 11.6% |
| Manufacturing | 14 | 11.6% |
| Accommodation and food services | 12 | 9.9% |
| Other services (except public administration) | 11 | 9.1% |
| Wholesale trade | 9 | 7.4% |
| Transportation and warehousing | 6 | 5.0% |
| Professional, scientific, and technical services | 6 | 5.0% |
| Finance and insurance | 5 | 4.1% |
| Administrative and support and waste management and remediation services | 5 | 4.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54771 vs 54768 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54768 | Stanley, WI | 5,990 | 6.2 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54771, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,286 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Clark County
Related Areas
Frequently Asked Questions
What county is ZIP code 54771 in?
ZIP code 54771 (Thorp) is located in Clark County, Wisconsin. Clark County contains multiple ZIP codes, see the full list at /counties/clark-wi.
What is the population of ZIP code 54771?
ZIP code 54771 in Thorp, WI has a population of 4,286 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54771?
The median household income in ZIP 54771 is $65,625, which is 14% below the national average of $76,288.
What is the average home value in ZIP 54771?
The median home value in ZIP 54771 is $186,400, which is 33% below the national average of $278,155.
What is the demographic makeup of ZIP 54771?
The largest racial group in ZIP 54771 is White at 95.3%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 54771?
ZIP code 54771 has 121 business establishments employing approximately 1,662 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54771?
The top industries by establishment count in ZIP 54771 are: Retail trade (17), Health care and social assistance (17), Construction (14). There are 11 industry sectors represented in total.
What is the education level in ZIP code 54771?
In ZIP code 54771, 50.9% of residents aged 25+ have a high school diploma or higher, and 10.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54771?
The mean commute time for workers in ZIP code 54771 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54771?
In ZIP code 54771, approximately 81.7% of occupied housing units are owner-occupied and 18.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54771?
The poverty rate in ZIP code 54771 is 6.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54771's numbers, next.
- See how ZIP 54771 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Thorp, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.