PlainZIP

Stanley, WI · standard

ZIP Code 54768

Chippewa County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,990
18/sq mi
$54,964
Median income
$208,700
Median home value
12.4%
Bachelor's or higher

The verdict

Stanley pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

21th pct
household income, US ZIPs
46th pct
home value, US ZIPs
18
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54768 against every reporting US ZIP.

ZIP code 54768 is a mid-sized community (a standard USPS delivery area) in Stanley, Chippewa County, Wisconsin, home to 5,990 residents across 325.5 square miles, a density of 18 people per square mile, in the Chicago time zone.

ZIP 54768 reports a modest median household income of $54,964 (30% below the Wisconsin average), while per-capita income is $25,474. Local economic indicators show a 20.5% poverty rate alongside 3.8% unemployment. On housing, the median home value is $208,700 (16% below the state average) with median rent at $738 per month, and 67.6% of occupied units are owner-occupied.

Formal educational attainment runs low here: just 12.4% of adults hold a bachelor's degree or higher, the median age is 38.6, and the average commute is 25 minutes. To put 54768 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Chippewa County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54768

Top 5 sectors by establishment count in Stanley, WI

Which industries have the most business establishments in ZIP 54768.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54768, Stanley, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,990

Population

325.5

Area (sq mi)

18

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54768?

38.6

Median Age

62.8%

Male

37.2%

Female

1.2%

Foreign-Born

White 84.0%
African American 8.6%
Asian 0.7%
American Indian or Alaska Native 1.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.2%
Hispanic or Latino 4.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$54,964

Median Household Income

-30% vs state

$25,474

Per Capita Income

20.5%

Poverty Rate

3.8%

Unemployment Rate

25.4 min

Mean Commute Time

How ZIP 54768 ranks nationally

Stanley, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$54,964 21st percentile higher than 21% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.4%
Bachelor's Degree or Higher 12.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,243

Total Housing Units

2,013

Occupied Units

230

Vacant Units

2.58

Avg Household Size

Occupancy Type

Owner 67.6%
Renter 32.4%

$208,700

Median Home Value

-16% vs state

$738

Median Rent

1973

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+15.8%

YoY Change (2024)

276

HPI Index (2000 = 100)

+176%

Total Change Since 2000

Home values in ZIP 54768 have increased 15.8% over the past year (2024). Since 2000, this ZIP has seen +176% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.4% 175
2021 +17.1% 205
2022 +9.4% 225
2023 +6.2% 238
2024 +15.8% 276

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 124 business establishments in ZIP 54768, employing approximately 1,147 people with a combined annual payroll of $47,561,000.

124

Businesses

1,147

Employees

$47.6M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Retail trade 21 16.9%
Health care and social assistance 21 16.9%
Construction 20 16.1%
Other services (except public administration) 15 12.1%
Accommodation and food services 12 9.7%
Manufacturing 11 8.9%
Transportation and warehousing 4 3.2%
Finance and insurance 4 3.2%
Professional, scientific, and technical services 4 3.2%
Wholesale trade 3 2.4%
Administrative and support and waste management and remediation services 3 2.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54768 vs 54726 →

ZIP 54768 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54768 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54768 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54768 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54726 Boyd, WI 1,690 4.7 mi
54771 Thorp, WI 4,286 6.2 mi

More ZIP Codes in Chippewa County

54729 standard
Chippewa Falls, WI
Pop: 31,469
54724 standard
Bloomer, WI
Pop: 7,174
54727 standard
Cadott, WI
Pop: 4,915
54757 standard
New Auburn, WI
Pop: 3,314
54732 standard
Cornell, WI
Pop: 2,924
54745 standard
Holcombe, WI
Pop: 2,261

Related Areas

Chippewa County Stanley, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54768 in? ▼
ZIP code 54768 (Stanley) is located in Chippewa County, Wisconsin. Chippewa County contains multiple ZIP codes, see the full list at /counties/chippewa-wi.
What is the population of ZIP code 54768? ▼
ZIP code 54768 in Stanley, WI has a population of 5,990 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54768? ▼
The median household income in ZIP 54768 is $54,964, which is 28% below the national average of $76,288.
What is the average home value in ZIP 54768? ▼
The median home value in ZIP 54768 is $208,700, which is 25% below the national average of $278,155.
What is the demographic makeup of ZIP 54768? ▼
The largest racial group in ZIP 54768 is White at 84.0%. Hispanic or Latino residents make up 4.6% of the population.
How many businesses are in ZIP code 54768? ▼
ZIP code 54768 has 124 business establishments employing approximately 1,147 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54768? ▼
The top industries by establishment count in ZIP 54768 are: Retail trade (21), Health care and social assistance (21), Construction (20). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 54768? ▼
According to the FHFA House Price Index, home values in ZIP 54768 increased by 15.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 176%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54768? ▼
In ZIP code 54768, 56.4% of residents aged 25+ have a high school diploma or higher, and 12.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54768? ▼
The mean commute time for workers in ZIP code 54768 is 25.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54768? ▼
In ZIP code 54768, approximately 67.6% of occupied housing units are owner-occupied and 32.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54768? ▼
The poverty rate in ZIP code 54768 is 20.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.