Stanley, WI · standard
ZIP Code 54768
Chippewa County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,990
- 18/sq mi Moderate-density area
- $54,964
- Median income Below-median income area
- $208,700
- Median home value Near-median home value
- 12.4%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Stanley pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 21st pct
- household income, US ZIPs
- 46th pct
- home value, US ZIPs
- 18
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54768 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54768 (Stanley, WI) rose +15.8% from 2023 to 2024. The all-transactions index moved from 238.4 in 2023 to 276.1 in 2024 (2000 = 100).
ZIP code 54768 is a mid-sized community (a standard USPS delivery area) in Stanley, Chippewa County, Wisconsin, home to 5,990 residents across 325.5 square miles, a density of 18 people per square mile, in the Chicago time zone.
ZIP 54768 reports a modest median household income of $54,964 (30% below the average Wisconsin ZIP), while per-capita income is $25,474. The poverty rate is 20.5%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $208,700 (16% below the average Wisconsin ZIP), and median rent is $738; owner occupancy is 67.6%.
Formal educational attainment runs low here: just 12.4% of adults hold a bachelor's degree or higher, the median age is 38.6, and the average commute is 25 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Chippewa County, so 54768 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54768
Top 5 sectors by establishment count in Stanley, WI
Which industries have the most business establishments in ZIP 54768.
- Retail trade
Retail trade
21 establishments
- Health care and social assistance
Health care and social assistance
21 establishments
- Construction
Construction
20 establishments
- Other services (except public administration)
Other services (except public administration)
15 establishments
- Accommodation and food services
Accommodation and food services
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54768, Stanley, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,990
Population
325.5
Area (sq mi)
18
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54768?
38.6
Median Age
62.8%
Male
37.2%
Female
1.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,964
Median Household Income
-30% vs state ZIP avg
$25,474
Per Capita Income
20.5%
Poverty Rate
3.8%
Unemployment Rate
25.4 min
Mean Commute Time
How ZIP 54768 ranks among Wisconsin ZIPs
Stanley, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$54,964 7th percentile higher than 7% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,243housing units
2,243
Total Housing Units
2,013
Occupied Units
230
Vacant Units
2.58
Avg Household Size
Occupancy Type
$208,700
Median Home Value
-16% vs state ZIP avg
$738
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+15.8%
YoY Change (2024)
276
HPI Index (2000 = 100)
+176%
Total Change Since 2000
Home values in ZIP 54768 have increased 15.8% over the past year (2024). Since 2000, this ZIP has seen +176% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.4% | 175 |
| 2021 | +17.1% | 205 |
| 2022 | +9.4% | 225 |
| 2023 | +6.2% | 238 |
| 2024 | +15.8% | 276 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 124 business establishments in ZIP 54768, employing approximately 1,147 people with a combined annual payroll of $47,561,000.
124
Businesses
1,147
Employees
$47.6M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 21 | 16.9% |
| Health care and social assistance | 21 | 16.9% |
| Construction | 20 | 16.1% |
| Other services (except public administration) | 15 | 12.1% |
| Accommodation and food services | 12 | 9.7% |
| Manufacturing | 11 | 8.9% |
| Transportation and warehousing | 4 | 3.2% |
| Finance and insurance | 4 | 3.2% |
| Professional, scientific, and technical services | 4 | 3.2% |
| Wholesale trade | 3 | 2.4% |
| Administrative and support and waste management and remediation services | 3 | 2.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54768 vs 54726 →
ZIP 54768 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54768
Stanley (54768)
5,990 residents
- 54771
Thorp (54771)
4,286 residents
- 54726 1,690
Boyd (54726)
1,690 residents
What this shows Among its immediate neighbors, ZIP 54768 ranks the most populous - useful context the national average alone can't give.
ZIP 54768 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54726
Boyd (54726)
$78,500 median income
- 54771
Thorp (54771)
$65,625 median income
- 54768
Stanley (54768)
$54,964 median income
What this shows By household income, ZIP 54768 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54768, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,990 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Chippewa County
Related Areas
Frequently Asked Questions
What county is ZIP code 54768 in?
ZIP code 54768 (Stanley) is located in Chippewa County, Wisconsin. Chippewa County contains multiple ZIP codes, see the full list at /counties/chippewa-wi.
What is the population of ZIP code 54768?
ZIP code 54768 in Stanley, WI has a population of 5,990 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54768?
The median household income in ZIP 54768 is $54,964, which is 28% below the national average of $76,288.
What is the average home value in ZIP 54768?
The median home value in ZIP 54768 is $208,700, which is 25% below the national average of $278,155.
What is the demographic makeup of ZIP 54768?
The largest racial group in ZIP 54768 is White at 84.0%. Hispanic or Latino residents make up 4.6% of the population.
How many businesses are in ZIP code 54768?
ZIP code 54768 has 124 business establishments employing approximately 1,147 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54768?
The top industries by establishment count in ZIP 54768 are: Retail trade (21), Health care and social assistance (21), Construction (20). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 54768?
According to the FHFA House Price Index, home values in ZIP 54768 increased by 15.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 176%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54768?
In ZIP code 54768, 56.4% of residents aged 25+ have a high school diploma or higher, and 12.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54768?
The mean commute time for workers in ZIP code 54768 is 25.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54768?
In ZIP code 54768, approximately 67.6% of occupied housing units are owner-occupied and 32.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54768?
The poverty rate in ZIP code 54768 is 20.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54768's numbers, next.
- See how ZIP 54768 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Stanley, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.