Conrath, WI · standard
ZIP Code 54731
Rusk County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 802
- 6/sq mi Low-density area
- $57,188
- Median income Below-median income area
- $174,000
- Median home value Near-median home value
- 18.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Conrath pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 24th pct
- household income, US ZIPs
- 36th pct
- home value, US ZIPs
- 6
- people per sq mi
- 82%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54731 against every reporting US ZIP.
ZIP code 54731 is a sparsely populated ZIP (a standard USPS delivery area) in Conrath, Rusk County, Wisconsin, home to just 802 residents across 125.3 square miles, a density of 6 people per square mile, in the Chicago time zone.
ZIP 54731 reports a modest median household income of $57,188 (27% below the average Wisconsin ZIP), while per-capita income is $35,959. The poverty rate is 13.8%, with unemployment at 6.4%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $174,000 (30% below the average Wisconsin ZIP), and median rent is $1,268; owner occupancy is 81.9%.
Educational attainment sits below the national norm: 18.1% of adults hold a bachelor's degree or higher, the median age is 49.8, and the average commute is -. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Rusk County, so 54731 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54731, Conrath, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
802
Population
125.3
Area (sq mi)
6
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54731?
49.8
Median Age
55.1%
Male
44.9%
Female
0.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$57,188
Median Household Income
-27% vs state ZIP avg
$35,959
Per Capita Income
13.8%
Poverty Rate
6.4%
Unemployment Rate
How ZIP 54731 ranks among Wisconsin ZIPs
Conrath, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$57,188 10th percentile higher than 10% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
373housing units
373
Total Housing Units
315
Occupied Units
58
Vacant Units
2.13
Avg Household Size
Occupancy Type
$174,000
Median Home Value
-30% vs state ZIP avg
$1,268
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 8 business establishments in ZIP 54731, employing approximately 30 people with a combined annual payroll of $471,000.
8
Businesses
30
Employees
$471K
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 3 | 37.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54731 vs 54745 →
ZIP 54731 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54745
Holcombe (54745)
2,261 residents
- 54731 802
Conrath (54731)
802 residents
- 54563 720
Tony (54563)
720 residents
What this shows Among its immediate neighbors, ZIP 54731 ranks #2 by population - useful context the national average alone can't give.
ZIP 54731 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54563
Tony (54563)
$81,875 median income
- 54745
Holcombe (54745)
$67,891 median income
- 54731
Conrath (54731)
$57,188 median income
What this shows By household income, ZIP 54731 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54731, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Rusk County
Related Areas
Frequently Asked Questions
What county is ZIP code 54731 in?
ZIP code 54731 (Conrath) is located in Rusk County, Wisconsin. Rusk County contains multiple ZIP codes, see the full list at /counties/rusk-wi.
What is the population of ZIP code 54731?
ZIP code 54731 in Conrath, WI has a population of 802 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54731?
The median household income in ZIP 54731 is $57,188, which is 25% below the national average of $76,288.
What is the average home value in ZIP 54731?
The median home value in ZIP 54731 is $174,000, which is 37% below the national average of $278,155.
What is the demographic makeup of ZIP 54731?
The largest racial group in ZIP 54731 is White at 92.1%. Hispanic or Latino residents make up 5.1% of the population.
How many businesses are in ZIP code 54731?
ZIP code 54731 has 8 business establishments employing approximately 30 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 54731?
In ZIP code 54731, 66.9% of residents aged 25+ have a high school diploma or higher, and 18.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 54731?
In ZIP code 54731, approximately 81.9% of occupied housing units are owner-occupied and 18.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54731?
The poverty rate in ZIP code 54731 is 13.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54731's numbers, next.
- See how ZIP 54731 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Conrath, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.