Conrath, WI · standard
ZIP Code 54731
Rusk County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 802
- 6/sq mi
- $57,188
- Median income
- $174,000
- Median home value
- 18.1%
- Bachelor's or higher
The verdict
Conrath pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 24th pct
- household income, US ZIPs
- 36th pct
- home value, US ZIPs
- 6
- people per sq mi
- 82%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54731 against every reporting US ZIP.
ZIP code 54731 is classified by USPS as a standard delivery area and covers roughly 125.3 square miles in Conrath, Rusk County, Wisconsin. The area is home to 802 residents, producing a population density of 6 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54731 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54731 sits at $57,188 (27% below the Wisconsin average), while per-capita income is $35,959. The poverty rate stands at 13.8% and the unemployment rate at 6.4%. On housing, the median home value is $174,000 (30% below the state average) with median rent at $1,268 per month, and 81.9% of occupied units are owner-occupied, a direct signal of whether 54731 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.1% of adults hold a bachelor's degree or higher, the median age is 49.8, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Rusk County, so you can benchmark 54731 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54731, Conrath, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
802
Population
125.3
Area (sq mi)
6
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54731?
49.8
Median Age
55.1%
Male
44.9%
Female
0.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$57,188
Median Household Income
-27% vs state
$35,959
Per Capita Income
13.8%
Poverty Rate
6.4%
Unemployment Rate
How ZIP 54731 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$57,188 24th percentile higher than 24% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
373
Total Housing Units
315
Occupied Units
58
Vacant Units
2.13
Avg Household Size
Occupancy Type
$174,000
Median Home Value
-30% vs state
$1,268
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 8 business establishments in ZIP 54731, employing approximately 30 people with a combined annual payroll of $471,000.
8
Businesses
30
Employees
$471K
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 3 | 37.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54731 vs 54745 →
ZIP 54731 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54745
Holcombe (54745)
2,261 residents
- 54731 802
Conrath (54731)
802 residents
- 54563 720
Tony (54563)
720 residents
What this shows Among its immediate neighbors, ZIP 54731 ranks #2 by population — useful context the national average alone can't give.
ZIP 54731 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54563
Tony (54563)
$81,875 median income
- 54745
Holcombe (54745)
$67,891 median income
- 54731
Conrath (54731)
$57,188 median income
What this shows By household income, ZIP 54731 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Rusk County
Related Areas
Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Conrath, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.