PlainZIP

Rice Lake, WI · standard

ZIP Code 54868

Barron County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

15,512
29/sq mi
$64,318
Median income
$227,800
Median home value
26.1%
Bachelor's or higher

The verdict

Rice Lake pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

37th pct
household income, US ZIPs
Top 48%
home value, US ZIPs
29
people per sq mi
70%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54868 against every reporting US ZIP.

ZIP code 54868 is a mid-sized community (a standard USPS delivery area) in Rice Lake, Barron County, Wisconsin, home to 15,512 residents across 542.4 square miles, a density of 29 people per square mile, in the Chicago time zone.

ZIP 54868 reports a modest median household income of $64,318 (18% below the Wisconsin average), while per-capita income is $39,633. 9.3% of residents live below the poverty line, and the unemployment rate reads 2.6%. Median home value sits at $227,800 (8% below the state average), median rent at $872 a month, and owner-occupancy at 69.9%.

Educational attainment sits below the national norm: 26.1% of adults hold a bachelor's degree or higher, the median age is 40.4, and the average commute is 15 minutes. Beyond these figures, 3 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Barron County, letting you compare 54868 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54868

Top 5 sectors by establishment count in Rice Lake, WI

Which industries have the most business establishments in ZIP 54868.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54868, Rice Lake, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

15,512

Population

542.4

Area (sq mi)

29

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54868?

40.4

Median Age

49.8%

Male

50.2%

Female

2.0%

Foreign-Born

White 91.4%
African American 2.0%
Asian 0.4%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.3%
Hispanic or Latino 4.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$64,318

Median Household Income

-18% vs state

$39,633

Per Capita Income

9.3%

Poverty Rate

2.6%

Unemployment Rate

15.0 min

Mean Commute Time

How ZIP 54868 ranks nationally

Rice Lake, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$64,318 37th percentile higher than 37% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.9%
Bachelor's Degree or Higher 26.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,583

Total Housing Units

6,920

Occupied Units

663

Vacant Units

2.31

Avg Household Size

Occupancy Type

Owner 69.9%
Renter 30.1%

$227,800

Median Home Value

-8% vs state

$872

Median Rent

1977

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+10.2%

YoY Change (2024)

238

HPI Index (2000 = 100)

+138%

Total Change Since 2000

Home values in ZIP 54868 have increased 10.2% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.5% 159
2021 +11.4% 178
2022 +15.9% 206
2023 +4.7% 216
2024 +10.2% 238

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 601 business establishments in ZIP 54868, employing approximately 9,384 people with a combined annual payroll of $457,957,000.

601

Businesses

9,384

Employees

$458.0M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 108 18.0%
Health care and social assistance 78 13.0%
Other services (except public administration) 60 10.0%
Accommodation and food services 59 9.8%
Construction 57 9.5%
Finance and insurance 38 6.3%
Professional, scientific, and technical services 37 6.2%
Administrative and support and waste management and remediation services 37 6.2%
Manufacturing 29 4.8%
Transportation and warehousing 21 3.5%
Wholesale trade 18 3.0%
Information 16 2.7%
Real estate and rental and leasing 16 2.7%
Arts, entertainment, and recreation 15 2.5%
Utilities 4 0.7%
Agriculture, forestry, fishing and hunting 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54868 vs 54841 →

ZIP 54868 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54868 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54868 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54868 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54841 Haugen, WI 259 6.4 mi
54822 Cameron, WI 4,516 9.2 mi
54857 Mikana, WI 62 7.2 mi

More ZIP Codes in Barron County

54728 standard
Chetek, WI
Pop: 6,139
54812 standard
Barron, WI
Pop: 5,728
54829 standard
Cumberland, WI
Pop: 5,236
54822 standard
Cameron, WI
Pop: 4,516
54889 standard
Turtle Lake, WI
Pop: 2,742
54805 standard
Almena, WI
Pop: 1,471

Related Areas

Barron County Rice Lake, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54868 in? ▼
ZIP code 54868 (Rice Lake) is located in Barron County, Wisconsin. Barron County contains multiple ZIP codes, see the full list at /counties/barron-wi.
What is the population of ZIP code 54868? ▼
ZIP code 54868 in Rice Lake, WI has a population of 15,512 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54868? ▼
The median household income in ZIP 54868 is $64,318, which is 16% below the national average of $76,288.
What is the average home value in ZIP 54868? ▼
The median home value in ZIP 54868 is $227,800, which is 18% below the national average of $278,155.
What is the demographic makeup of ZIP 54868? ▼
The largest racial group in ZIP 54868 is White at 91.4%. Hispanic or Latino residents make up 4.2% of the population.
How many businesses are in ZIP code 54868? ▼
ZIP code 54868 has 601 business establishments employing approximately 9,384 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54868? ▼
The top industries by establishment count in ZIP 54868 are: Retail trade (108), Health care and social assistance (78), Other services (except public administration) (60). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54868? ▼
According to the FHFA House Price Index, home values in ZIP 54868 increased by 10.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 138%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54868? ▼
In ZIP code 54868, 58.9% of residents aged 25+ have a high school diploma or higher, and 26.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54868? ▼
The mean commute time for workers in ZIP code 54868 is 15.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54868? ▼
In ZIP code 54868, approximately 69.9% of occupied housing units are owner-occupied and 30.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54868? ▼
The poverty rate in ZIP code 54868 is 9.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.