PlainZIP

Chetek, WI · standard

ZIP Code 54728

Barron County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

6,139
19/sq mi
$74,712
Median income
$224,400
Median home value
23.9%
Bachelor's or higher

The verdict

Chetek pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 46%
household income, US ZIPs
Top 49%
home value, US ZIPs
19
people per sq mi
87%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54728 against every reporting US ZIP.

ZIP code 54728 is classified by USPS as a standard delivery area and covers roughly 328.3 square miles in Chetek, Barron County, Wisconsin. The area is home to 6,139 residents, producing a population density of 19 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54728 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54728 sits at $74,712 (4% below the Wisconsin average), while per-capita income is $38,493. The poverty rate stands at 9.0% and the unemployment rate at 2.3%. On housing, the median home value is $224,400 (10% below the state average) with median rent at $945 per month, and 86.6% of occupied units are owner-occupied, a direct signal of whether 54728 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 23.9% of adults hold a bachelor's degree or higher, the median age is 51.2, and the average commute is 27 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Barron County, so you can benchmark 54728 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54728

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54728.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54728, Chetek, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

6,139

Population

328.3

Area (sq mi)

19

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54728?

51.2

Median Age

49.6%

Male

50.4%

Female

0.4%

Foreign-Born

White 95.8%
African American 0.3%
Asian 0.4%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.0%
Hispanic or Latino 1.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,712

Median Household Income

-4% vs state

$38,493

Per Capita Income

9.0%

Poverty Rate

2.3%

Unemployment Rate

27.2 min

Mean Commute Time

How ZIP 54728 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$74,712 Top 46% higher than 54% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.5%
Bachelor's Degree or Higher 23.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,565

Total Housing Units

2,521

Occupied Units

1,044

Vacant Units

2.28

Avg Household Size

Occupancy Type

Owner 86.6%
Renter 13.4%

$224,400

Median Home Value

-10% vs state

$945

Median Rent

1977

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+17.5%

YoY Change (2024)

259

HPI Index (2000 = 100)

+159%

Total Change Since 2000

Home values in ZIP 54728 have increased 17.5% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.8% 160
2021 +15.4% 184
2022 +17.0% 216
2023 +2.3% 221
2024 +17.5% 259

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 162 business establishments in ZIP 54728, employing approximately 1,892 people with a combined annual payroll of $90,036,000.

162

Businesses

1,892

Employees

$90.0M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 27 16.7%
Retail trade 23 14.2%
Construction 22 13.6%
Manufacturing 17 10.5%
Health care and social assistance 15 9.3%
Other services (except public administration) 13 8.0%
Professional, scientific, and technical services 9 5.6%
Transportation and warehousing 8 4.9%
Finance and insurance 6 3.7%
Arts, entertainment, and recreation 6 3.7%
Administrative and support and waste management and remediation services 5 3.1%
Information 3 1.9%
Real estate and rental and leasing 3 1.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54728 vs 54822 →

ZIP 54728 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54728 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54728 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54728 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54822 Cameron, WI 4,516 6.5 mi
54765 Sand Creek, WI 24 9.9 mi
54757 New Auburn, WI 3,314 7.7 mi

More ZIP Codes in Barron County

54868 standard
Rice Lake, WI
Pop: 15,512
54812 standard
Barron, WI
Pop: 5,728
54829 standard
Cumberland, WI
Pop: 5,236
54822 standard
Cameron, WI
Pop: 4,516
54889 standard
Turtle Lake, WI
Pop: 2,742
54805 standard
Almena, WI
Pop: 1,471

Related Areas

Barron County Chetek, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54728 in? ▼
ZIP code 54728 (Chetek) is located in Barron County, Wisconsin. Barron County contains multiple ZIP codes, see the full list at /counties/barron-wi.
What is the population of ZIP code 54728? ▼
ZIP code 54728 in Chetek, WI has a population of 6,139 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54728? ▼
The median household income in ZIP 54728 is $74,712, which is 2% below the national average of $76,288.
What is the average home value in ZIP 54728? ▼
The median home value in ZIP 54728 is $224,400, which is 19% below the national average of $278,155.
What is the demographic makeup of ZIP 54728? ▼
The largest racial group in ZIP 54728 is White at 95.8%. Hispanic or Latino residents make up 1.7% of the population.
How many businesses are in ZIP code 54728? ▼
ZIP code 54728 has 162 business establishments employing approximately 1,892 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54728? ▼
The top industries by establishment count in ZIP 54728 are: Accommodation and food services (27), Retail trade (23), Construction (22). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54728? ▼
According to the FHFA House Price Index, home values in ZIP 54728 increased by 17.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54728? ▼
In ZIP code 54728, 56.5% of residents aged 25+ have a high school diploma or higher, and 23.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54728? ▼
The mean commute time for workers in ZIP code 54728 is 27.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54728? ▼
In ZIP code 54728, approximately 86.6% of occupied housing units are owner-occupied and 13.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54728? ▼
The poverty rate in ZIP code 54728 is 9.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Chetek, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.