New Auburn, WI · standard
ZIP Code 54757
Chippewa County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,314
- 8/sq mi
- $70,395
- Median income
- $234,800
- Median home value
- 22.6%
- Bachelor's or higher
The verdict
New Auburn pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 8
- people per sq mi
- 89%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54757 against every reporting US ZIP.
ZIP code 54757 is classified by USPS as a standard delivery area and covers roughly 409.1 square miles in New Auburn, Chippewa County, Wisconsin. The area is home to 3,314 residents, producing a population density of 8 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54757 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54757 sits at $70,395 (10% below the Wisconsin average), while per-capita income is $36,289. The poverty rate stands at 12.0% and the unemployment rate at 5.5%. On housing, the median home value is $234,800 (6% below the state average) with median rent at $917 per month, and 89.0% of occupied units are owner-occupied, a direct signal of whether 54757 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 22.6% of adults hold a bachelor's degree or higher, the median age is 45.6, and the average commute is 32 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Chippewa County, so you can benchmark 54757 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54757
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54757.
- Construction
Construction
17 establishments
- Transportation and warehousing
Transportation and warehousing
10 establishments
- Accommodation and food services
Accommodation and food services
9 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Retail trade
Retail trade
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54757, New Auburn, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
3,314
Population
409.1
Area (sq mi)
8
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54757?
45.6
Median Age
53.6%
Male
46.4%
Female
1.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,395
Median Household Income
-10% vs state
$36,289
Per Capita Income
12.0%
Poverty Rate
5.5%
Unemployment Rate
31.8 min
Mean Commute Time
How ZIP 54757 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$70,395 47th percentile higher than 47% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,207
Total Housing Units
1,470
Occupied Units
737
Vacant Units
2.44
Avg Household Size
Occupancy Type
$234,800
Median Home Value
-6% vs state
$917
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+18.7%
YoY Change (2024)
291
HPI Index (2000 = 100)
+191%
Total Change Since 2000
Home values in ZIP 54757 have increased 18.7% over the past year (2024). Since 2000, this ZIP has seen +191% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.3% | 178 |
| 2021 | +12.3% | 200 |
| 2022 | +13.1% | 226 |
| 2023 | +8.2% | 245 |
| 2024 | +18.7% | 291 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 72 business establishments in ZIP 54757, employing approximately 336 people with a combined annual payroll of $13,528,000.
72
Businesses
336
Employees
$13.5M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 17 | 23.6% |
| Transportation and warehousing | 10 | 13.9% |
| Accommodation and food services | 9 | 12.5% |
| Other services (except public administration) | 8 | 11.1% |
| Retail trade | 7 | 9.7% |
| Administrative and support and waste management and remediation services | 6 | 8.3% |
| Professional, scientific, and technical services | 4 | 5.6% |
| Manufacturing | 3 | 4.2% |
| Arts, entertainment, and recreation | 3 | 4.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54757 vs 54724 →
ZIP 54757 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54724
Bloomer (54724)
7,174 residents
- 54728
Chetek (54728)
6,139 residents
- 54757
New Auburn (54757)
3,314 residents
What this shows Among its immediate neighbors, ZIP 54757 ranks #3 by population — useful context the national average alone can't give.
ZIP 54757 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54728
Chetek (54728)
$74,712 median income
- 54724
Bloomer (54724)
$72,391 median income
- 54757
New Auburn (54757)
$70,395 median income
What this shows By household income, ZIP 54757 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Chippewa County
Related Areas
Frequently Asked Questions
What county is ZIP code 54757 in? ▼
What is the population of ZIP code 54757? ▼
What is the median household income in ZIP 54757? ▼
What is the average home value in ZIP 54757? ▼
What is the demographic makeup of ZIP 54757? ▼
How many businesses are in ZIP code 54757? ▼
What are the main industries in ZIP code 54757? ▼
How have home values changed in ZIP code 54757? ▼
What is the education level in ZIP code 54757? ▼
What is the average commute time in ZIP 54757? ▼
What percentage of residents own vs. rent in ZIP 54757? ▼
What is the poverty rate in ZIP code 54757? ▼
ZIP Code Research Guides
Official Data Resources for New Auburn, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.