New Auburn, WI · standard

ZIP Code 54757

Chippewa County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,314
8/sq mi
$70,395
Median income
$234,800
Median home value
22.6%
Bachelor's or higher

The verdict

New Auburn pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

47th pct
household income, US ZIPs
Top 46%
home value, US ZIPs
8
people per sq mi
89%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54757 against every reporting US ZIP.

ZIP code 54757 is classified by USPS as a standard delivery area and covers roughly 409.1 square miles in New Auburn, Chippewa County, Wisconsin. The area is home to 3,314 residents, producing a population density of 8 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54757 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54757 sits at $70,395 (10% below the Wisconsin average), while per-capita income is $36,289. The poverty rate stands at 12.0% and the unemployment rate at 5.5%. On housing, the median home value is $234,800 (6% below the state average) with median rent at $917 per month, and 89.0% of occupied units are owner-occupied, a direct signal of whether 54757 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 22.6% of adults hold a bachelor's degree or higher, the median age is 45.6, and the average commute is 32 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Chippewa County, so you can benchmark 54757 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54757

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54757.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54757, New Auburn, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

3,314

Population

409.1

Area (sq mi)

8

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54757?

45.6

Median Age

53.6%

Male

46.4%

Female

1.0%

Foreign-Born

White 93.2%
African American 0.3%
Asian 0.2%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.7%
Hispanic or Latino 2.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$70,395

Median Household Income

-10% vs state

$36,289

Per Capita Income

12.0%

Poverty Rate

5.5%

Unemployment Rate

31.8 min

Mean Commute Time

How ZIP 54757 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$70,395 47th percentile higher than 47% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.3%
Bachelor's Degree or Higher 22.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,207

Total Housing Units

1,470

Occupied Units

737

Vacant Units

2.44

Avg Household Size

Occupancy Type

Owner 89.0%
Renter 11.0%

$234,800

Median Home Value

-6% vs state

$917

Median Rent

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+18.7%

YoY Change (2024)

291

HPI Index (2000 = 100)

+191%

Total Change Since 2000

Home values in ZIP 54757 have increased 18.7% over the past year (2024). Since 2000, this ZIP has seen +191% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.3% 178
2021 +12.3% 200
2022 +13.1% 226
2023 +8.2% 245
2024 +18.7% 291

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 72 business establishments in ZIP 54757, employing approximately 336 people with a combined annual payroll of $13,528,000.

72

Businesses

336

Employees

$13.5M

Annual Payroll

9

Industry Sectors

Industry Establishments % of Total
Construction 17 23.6%
Transportation and warehousing 10 13.9%
Accommodation and food services 9 12.5%
Other services (except public administration) 8 11.1%
Retail trade 7 9.7%
Administrative and support and waste management and remediation services 6 8.3%
Professional, scientific, and technical services 4 5.6%
Manufacturing 3 4.2%
Arts, entertainment, and recreation 3 4.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54757 vs 54724 →

ZIP 54757 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54757 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54757 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54757 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54724 Bloomer, WI 7,174 8.8 mi
54728 Chetek, WI 6,139 7.7 mi

More ZIP Codes in Chippewa County

Frequently Asked Questions

What county is ZIP code 54757 in?
ZIP code 54757 (New Auburn) is located in Chippewa County, Wisconsin. Chippewa County contains multiple ZIP codes, see the full list at /counties/chippewa-wi.
What is the population of ZIP code 54757?
ZIP code 54757 in New Auburn, WI has a population of 3,314 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54757?
The median household income in ZIP 54757 is $70,395, which is 8% below the national average of $76,288.
What is the average home value in ZIP 54757?
The median home value in ZIP 54757 is $234,800, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 54757?
The largest racial group in ZIP 54757 is White at 93.2%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 54757?
ZIP code 54757 has 72 business establishments employing approximately 336 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54757?
The top industries by establishment count in ZIP 54757 are: Construction (17), Transportation and warehousing (10), Accommodation and food services (9). There are 9 industry sectors represented in total.
How have home values changed in ZIP code 54757?
According to the FHFA House Price Index, home values in ZIP 54757 increased by 18.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 191%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54757?
In ZIP code 54757, 53.3% of residents aged 25+ have a high school diploma or higher, and 22.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54757?
The mean commute time for workers in ZIP code 54757 is 31.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54757?
In ZIP code 54757, approximately 89.0% of occupied housing units are owner-occupied and 11.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54757?
The poverty rate in ZIP code 54757 is 12.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for New Auburn, WI

Verify and explore additional data for this area using these official government sources.