New Auburn, WI · standard
ZIP Code 54757
Chippewa County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,314
- 8/sq mi Low-density area
- $70,395
- Median income Near-median income area
- $234,800
- Median home value Near-median home value
- 22.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
New Auburn pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 8
- people per sq mi
- 89%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54757 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54757 (New Auburn, WI) rose +18.7% from 2023 to 2024. The all-transactions index moved from 244.9 in 2023 to 290.7 in 2024 (2000 = 100).
ZIP code 54757 covers 409.1 square miles in New Auburn, Chippewa County, Wisconsin (a standard USPS delivery area), with a modest 3,314 residents on file, a density of 8 people per square mile, in the Chicago time zone.
ZIP 54757 lands in the middle-income range, with a median household income of $70,395 (10% below the average Wisconsin ZIP), while per-capita income is $36,289. The poverty rate is 12.0%, with unemployment at 5.5%; those measures add context to the income figure. Median home value is $234,800 (6% below the average Wisconsin ZIP) and median rent is $917; 89.0% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 22.6% of adults hold a bachelor's degree or higher, the median age is 45.6, and the average commute is 32 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Chippewa County, so 54757 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54757
Top 5 sectors by establishment count in New Auburn, WI
Which industries have the most business establishments in ZIP 54757.
- Construction
Construction
17 establishments
- Transportation and warehousing
Transportation and warehousing
10 establishments
- Accommodation and food services
Accommodation and food services
9 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Retail trade
Retail trade
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54757, New Auburn, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,314
Population
409.1
Area (sq mi)
8
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54757?
45.6
Median Age
53.6%
Male
46.4%
Female
1.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,395
Median Household Income
-10% vs state ZIP avg
$36,289
Per Capita Income
12.0%
Poverty Rate
5.5%
Unemployment Rate
31.8 min
Mean Commute Time
How ZIP 54757 ranks among Wisconsin ZIPs
New Auburn, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$70,395 36th percentile higher than 36% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,207housing units
2,207
Total Housing Units
1,470
Occupied Units
737
Vacant Units
2.44
Avg Household Size
Occupancy Type
$234,800
Median Home Value
-6% vs state ZIP avg
$917
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+18.7%
YoY Change (2024)
291
HPI Index (2000 = 100)
+191%
Total Change Since 2000
Home values in ZIP 54757 have increased 18.7% over the past year (2024). Since 2000, this ZIP has seen +191% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.3% | 178 |
| 2021 | +12.3% | 200 |
| 2022 | +13.1% | 226 |
| 2023 | +8.2% | 245 |
| 2024 | +18.7% | 291 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 72 business establishments in ZIP 54757, employing approximately 336 people with a combined annual payroll of $13,528,000.
72
Businesses
336
Employees
$13.5M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 17 | 23.6% |
| Transportation and warehousing | 10 | 13.9% |
| Accommodation and food services | 9 | 12.5% |
| Other services (except public administration) | 8 | 11.1% |
| Retail trade | 7 | 9.7% |
| Administrative and support and waste management and remediation services | 6 | 8.3% |
| Professional, scientific, and technical services | 4 | 5.6% |
| Manufacturing | 3 | 4.2% |
| Arts, entertainment, and recreation | 3 | 4.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54757 vs 54724 →
ZIP 54757 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54724
Bloomer (54724)
7,174 residents
- 54728
Chetek (54728)
6,139 residents
- 54757
New Auburn (54757)
3,314 residents
What this shows Among its immediate neighbors, ZIP 54757 ranks #3 by population - useful context the national average alone can't give.
ZIP 54757 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54728
Chetek (54728)
$74,712 median income
- 54724
Bloomer (54724)
$72,391 median income
- 54757
New Auburn (54757)
$70,395 median income
What this shows By household income, ZIP 54757 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54757, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,314 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Chippewa County
Related Areas
Frequently Asked Questions
What county is ZIP code 54757 in?
ZIP code 54757 (New Auburn) is located in Chippewa County, Wisconsin. Chippewa County contains multiple ZIP codes, see the full list at /counties/chippewa-wi.
What is the population of ZIP code 54757?
ZIP code 54757 in New Auburn, WI has a population of 3,314 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54757?
The median household income in ZIP 54757 is $70,395, which is 8% below the national average of $76,288.
What is the average home value in ZIP 54757?
The median home value in ZIP 54757 is $234,800, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 54757?
The largest racial group in ZIP 54757 is White at 93.2%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 54757?
ZIP code 54757 has 72 business establishments employing approximately 336 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54757?
The top industries by establishment count in ZIP 54757 are: Construction (17), Transportation and warehousing (10), Accommodation and food services (9). There are 9 industry sectors represented in total.
How have home values changed in ZIP code 54757?
According to the FHFA House Price Index, home values in ZIP 54757 increased by 18.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 191%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54757?
In ZIP code 54757, 53.3% of residents aged 25+ have a high school diploma or higher, and 22.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54757?
The mean commute time for workers in ZIP code 54757 is 31.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54757?
In ZIP code 54757, approximately 89.0% of occupied housing units are owner-occupied and 11.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54757?
The poverty rate in ZIP code 54757 is 12.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54757's numbers, next.
- See how ZIP 54757 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where New Auburn, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.