PlainZIP

Barron, WI · standard

ZIP Code 54812

Barron County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,728
24/sq mi
$63,100
Median income
$161,700
Median home value
16.8%
Bachelor's or higher

The verdict

Barron pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

35th pct
household income, US ZIPs
30th pct
home value, US ZIPs
24
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54812 against every reporting US ZIP.

ZIP code 54812 is a mid-sized community (a standard USPS delivery area) in Barron, Barron County, Wisconsin, home to 5,728 residents across 238.7 square miles, a density of 24 people per square mile, in the Chicago time zone.

ZIP 54812 reports a modest median household income of $63,100 (19% below the Wisconsin average), while per-capita income is $30,015. Local economic indicators show a 14.8% poverty rate alongside 4.9% unemployment. The typical home here is valued at $161,700 (35% below the state average); renters pay a median of $923 monthly, and 76.3% of units are owner-occupied.

Educational attainment sits below the national norm: 16.8% of adults hold a bachelor's degree or higher, the median age is 42, and the average commute is 24 minutes. A geography-based comparison follows: 3 ZIP codes within about 10 miles of 54812, plus 6 more within Barron County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54812

Top 5 sectors by establishment count in Barron, WI

Which industries have the most business establishments in ZIP 54812.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54812, Barron, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,728

Population

238.7

Area (sq mi)

24

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54812?

42.0

Median Age

50.4%

Male

49.6%

Female

5.7%

Foreign-Born

White 84.3%
African American 3.4%
Asian 1.7%
American Indian or Alaska Native 1.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.5%
Hispanic or Latino 5.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$63,100

Median Household Income

-19% vs state

$30,015

Per Capita Income

14.8%

Poverty Rate

4.9%

Unemployment Rate

24.1 min

Mean Commute Time

How ZIP 54812 ranks nationally

Barron, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$63,100 35th percentile higher than 35% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.8%
Bachelor's Degree or Higher 16.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,493

Total Housing Units

2,444

Occupied Units

49

Vacant Units

2.41

Avg Household Size

Occupancy Type

Owner 76.3%
Renter 23.7%

$161,700

Median Home Value

-35% vs state

$923

Median Rent

1967

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+0.7%

YoY Change (2024)

242

HPI Index (2000 = 100)

+142%

Total Change Since 2000

Home values in ZIP 54812 have increased 0.7% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.0% 149
2021 +13.3% 168
2022 +28.4% 216
2023 +11.2% 241
2024 +0.7% 242

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 155 business establishments in ZIP 54812, employing approximately 2,551 people with a combined annual payroll of $131,292,000.

155

Businesses

2,551

Employees

$131.3M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Retail trade 22 14.2%
Accommodation and food services 19 12.3%
Other services (except public administration) 15 9.7%
Manufacturing 14 9.0%
Health care and social assistance 14 9.0%
Construction 13 8.4%
Transportation and warehousing 12 7.7%
Administrative and support and waste management and remediation services 9 5.8%
Finance and insurance 8 5.2%
Wholesale trade 7 4.5%
Professional, scientific, and technical services 7 4.5%
Real estate and rental and leasing 5 3.2%
Agriculture, forestry, fishing and hunting 3 1.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54812 vs 54733 →

ZIP 54812 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54812 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54812 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54812 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54733 Dallas, WI 1,340 8.3 mi
54805 Almena, WI 1,471 6.8 mi
54762 Prairie Farm, WI 1,246 11.6 mi

More ZIP Codes in Barron County

54868 standard
Rice Lake, WI
Pop: 15,512
54728 standard
Chetek, WI
Pop: 6,139
54829 standard
Cumberland, WI
Pop: 5,236
54822 standard
Cameron, WI
Pop: 4,516
54889 standard
Turtle Lake, WI
Pop: 2,742
54805 standard
Almena, WI
Pop: 1,471

Related Areas

Barron County Barron, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54812 in? ▼
ZIP code 54812 (Barron) is located in Barron County, Wisconsin. Barron County contains multiple ZIP codes, see the full list at /counties/barron-wi.
What is the population of ZIP code 54812? ▼
ZIP code 54812 in Barron, WI has a population of 5,728 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54812? ▼
The median household income in ZIP 54812 is $63,100, which is 17% below the national average of $76,288.
What is the average home value in ZIP 54812? ▼
The median home value in ZIP 54812 is $161,700, which is 42% below the national average of $278,155.
What is the demographic makeup of ZIP 54812? ▼
The largest racial group in ZIP 54812 is White at 84.3%. Hispanic or Latino residents make up 5.6% of the population.
How many businesses are in ZIP code 54812? ▼
ZIP code 54812 has 155 business establishments employing approximately 2,551 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54812? ▼
The top industries by establishment count in ZIP 54812 are: Retail trade (22), Accommodation and food services (19), Other services (except public administration) (15). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54812? ▼
According to the FHFA House Price Index, home values in ZIP 54812 increased by 0.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 142%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54812? ▼
In ZIP code 54812, 53.8% of residents aged 25+ have a high school diploma or higher, and 16.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54812? ▼
The mean commute time for workers in ZIP code 54812 is 24.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54812? ▼
In ZIP code 54812, approximately 76.3% of occupied housing units are owner-occupied and 23.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54812? ▼
The poverty rate in ZIP code 54812 is 14.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.