PlainZIP

Clayton, WI · standard

ZIP Code 54004

Polk County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,317
11/sq mi
$68,182
Median income
$240,600
Median home value
17.1%
Bachelor's or higher

The verdict

Clayton pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

44th pct
household income, US ZIPs
Top 45%
home value, US ZIPs
11
people per sq mi
88%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54004 against every reporting US ZIP.

ZIP code 54004 covers 218.6 square miles in Clayton, Polk County, Wisconsin (a standard USPS delivery area), with a modest 2,317 residents on file, a density of 11 people per square mile, in the Chicago time zone.

ZIP 54004 reports a modest median household income of $68,182 (13% below the Wisconsin average), while per-capita income is $34,383. 8.6% of residents live below the poverty line, and the unemployment rate reads 2.4%. The typical home here is valued at $240,600 (3% below the state average); renters pay a median of $858 monthly, and 88.3% of units are owner-occupied.

Educational attainment sits below the national norm: 17.1% of adults hold a bachelor's degree or higher, the median age is 47.2, and the average commute is 28 minutes. To put 54004 in local context, 4 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Polk County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54004

Top 5 sectors by establishment count in Clayton, WI

Which industries have the most business establishments in ZIP 54004.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54004, Clayton, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,317

Population

218.6

Area (sq mi)

11

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54004?

47.2

Median Age

52.5%

Male

47.5%

Female

0.3%

Foreign-Born

White 93.5%
African American 0.0%
Asian 0.2%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.0%
Hispanic or Latino 1.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$68,182

Median Household Income

-13% vs state

$34,383

Per Capita Income

8.6%

Poverty Rate

2.4%

Unemployment Rate

27.8 min

Mean Commute Time

How ZIP 54004 ranks nationally

Clayton, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$68,182 44th percentile higher than 44% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.4%
Bachelor's Degree or Higher 17.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,070

Total Housing Units

906

Occupied Units

164

Vacant Units

2.42

Avg Household Size

Occupancy Type

Owner 88.3%
Renter 11.7%

$240,600

Median Home Value

-3% vs state

$858

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+15.3%

YoY Change (2023)

225

HPI Index (2000 = 100)

+125%

Total Change Since 2000

Home values in ZIP 54004 have increased 15.3% over the past year (2023). Since 2000, this ZIP has seen +125% cumulative appreciation.

Year Annual Change HPI Index
2019 +8.7% 156
2020 -1.4% 153
2021 +21.3% 186
2022 +4.7% 195
2023 +15.3% 225

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2023. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 42 business establishments in ZIP 54004, employing approximately 259 people with a combined annual payroll of $11,682,000.

42

Businesses

259

Employees

$11.7M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Construction 6 14.3%
Manufacturing 6 14.3%
Accommodation and food services 6 14.3%
Retail trade 5 11.9%
Administrative and support and waste management and remediation services 4 9.5%
Other services (except public administration) 4 9.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54004 vs 54889 →

ZIP 54004 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54004 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54004 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54004 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54889 Turtle Lake, WI 2,742 7.7 mi
54005 Clear Lake, WI 3,056 7.2 mi
54762 Prairie Farm, WI 1,246 7.8 mi
54805 Almena, WI 1,471 8.8 mi

More ZIP Codes in Polk County

54001 standard
Amery, WI
Pop: 8,155
54020 standard
Osceola, WI
Pop: 7,260
54024 standard
Saint Croix Falls, WI
Pop: 4,811
54853 standard
Luck, WI
Pop: 4,009
54837 standard
Frederic, WI
Pop: 3,778
54005 standard
Clear Lake, WI
Pop: 3,056

Related Areas

Polk County Clayton, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54004 in? ▼
ZIP code 54004 (Clayton) is located in Polk County, Wisconsin. Polk County contains multiple ZIP codes, see the full list at /counties/polk-wi.
What is the population of ZIP code 54004? ▼
ZIP code 54004 in Clayton, WI has a population of 2,317 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54004? ▼
The median household income in ZIP 54004 is $68,182, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54004? ▼
The median home value in ZIP 54004 is $240,600, which is 14% below the national average of $278,155.
What is the demographic makeup of ZIP 54004? ▼
The largest racial group in ZIP 54004 is White at 93.5%. Hispanic or Latino residents make up 1.0% of the population.
How many businesses are in ZIP code 54004? ▼
ZIP code 54004 has 42 business establishments employing approximately 259 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54004? ▼
The top industries by establishment count in ZIP 54004 are: Construction (6), Manufacturing (6), Accommodation and food services (6). There are 6 industry sectors represented in total.
How have home values changed in ZIP code 54004? ▼
According to the FHFA House Price Index, home values in ZIP 54004 increased by 15.3% in 2023. Since 2000, home values in this ZIP have appreciated by approximately 125%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54004? ▼
In ZIP code 54004, 58.4% of residents aged 25+ have a high school diploma or higher, and 17.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54004? ▼
The mean commute time for workers in ZIP code 54004 is 27.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54004? ▼
In ZIP code 54004, approximately 88.3% of occupied housing units are owner-occupied and 11.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54004? ▼
The poverty rate in ZIP code 54004 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.