Clayton, WI · standard
ZIP Code 54004
Polk County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,317
- 11/sq mi Low-density area
- $68,182
- Median income Near-median income area
- $240,600
- Median home value Near-median home value
- 17.1%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Clayton pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 44th pct
- household income, US ZIPs
- Top 45%
- home value, US ZIPs
- 11
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54004 against every reporting US ZIP.
ZIP code 54004 covers 218.6 square miles in Clayton, Polk County, Wisconsin (a standard USPS delivery area), with a modest 2,317 residents on file, a density of 11 people per square mile, in the Chicago time zone.
ZIP 54004 reports a modest median household income of $68,182 (13% below the average Wisconsin ZIP), while per-capita income is $34,383. The poverty rate is 8.6%, with unemployment at 2.4%; those measures add context to the income figure. Median home value is $240,600 (3% below the average Wisconsin ZIP) and median rent is $858; 88.3% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 17.1% of adults hold a bachelor's degree or higher, the median age is 47.2, and the average commute is 28 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Polk County, so 54004 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54004
Top 5 sectors by establishment count in Clayton, WI
Which industries have the most business establishments in ZIP 54004.
- Construction
Construction
6 establishments
- Manufacturing
Manufacturing
6 establishments
- Accommodation and food services
Accommodation and food services
6 establishments
- Retail trade
Retail trade
5 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54004, Clayton, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,317
Population
218.6
Area (sq mi)
11
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54004?
47.2
Median Age
52.5%
Male
47.5%
Female
0.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$68,182
Median Household Income
-13% vs state ZIP avg
$34,383
Per Capita Income
8.6%
Poverty Rate
2.4%
Unemployment Rate
27.8 min
Mean Commute Time
How ZIP 54004 ranks among Wisconsin ZIPs
Clayton, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$68,182 31st percentile higher than 31% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,070housing units
1,070
Total Housing Units
906
Occupied Units
164
Vacant Units
2.42
Avg Household Size
Occupancy Type
$240,600
Median Home Value
-3% vs state ZIP avg
$858
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+15.3%
YoY Change (2023)
225
HPI Index (2000 = 100)
+125%
Total Change Since 2000
Home values in ZIP 54004 have increased 15.3% over the past year (2023). Since 2000, this ZIP has seen +125% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | +8.7% | 156 |
| 2020 | -1.4% | 153 |
| 2021 | +21.3% | 186 |
| 2022 | +4.7% | 195 |
| 2023 | +15.3% | 225 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2023. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 42 business establishments in ZIP 54004, employing approximately 259 people with a combined annual payroll of $11,682,000.
42
Businesses
259
Employees
$11.7M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 6 | 14.3% |
| Manufacturing | 6 | 14.3% |
| Accommodation and food services | 6 | 14.3% |
| Retail trade | 5 | 11.9% |
| Administrative and support and waste management and remediation services | 4 | 9.5% |
| Other services (except public administration) | 4 | 9.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54004 vs 54889 →
ZIP 54004 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54005
Clear Lake (54005)
3,056 residents
- 54889
Turtle Lake (54889)
2,742 residents
- 54004
Clayton (54004)
2,317 residents
- 54805
Almena (54805)
1,471 residents
- 54762
Prairie Farm (54762)
1,246 residents
What this shows Among its immediate neighbors, ZIP 54004 ranks #3 by population - useful context the national average alone can't give.
ZIP 54004 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54005
Clear Lake (54005)
$87,813 median income
- 54889
Turtle Lake (54889)
$77,143 median income
- 54004
Clayton (54004)
$68,182 median income
- 54762
Prairie Farm (54762)
$62,778 median income
- 54805
Almena (54805)
$59,643 median income
What this shows By household income, ZIP 54004 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54004, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,317 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Polk County
Related Areas
Frequently Asked Questions
What county is ZIP code 54004 in?
ZIP code 54004 (Clayton) is located in Polk County, Wisconsin. Polk County contains multiple ZIP codes, see the full list at /counties/polk-wi.
What is the population of ZIP code 54004?
ZIP code 54004 in Clayton, WI has a population of 2,317 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54004?
The median household income in ZIP 54004 is $68,182, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54004?
The median home value in ZIP 54004 is $240,600, which is 14% below the national average of $278,155.
What is the demographic makeup of ZIP 54004?
The largest racial group in ZIP 54004 is White at 93.5%. Hispanic or Latino residents make up 1.0% of the population.
How many businesses are in ZIP code 54004?
ZIP code 54004 has 42 business establishments employing approximately 259 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54004?
The top industries by establishment count in ZIP 54004 are: Construction (6), Manufacturing (6), Accommodation and food services (6). There are 6 industry sectors represented in total.
How have home values changed in ZIP code 54004?
According to the FHFA House Price Index, home values in ZIP 54004 increased by 15.3% in 2023. Since 2000, home values in this ZIP have appreciated by approximately 125%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54004?
In ZIP code 54004, 58.4% of residents aged 25+ have a high school diploma or higher, and 17.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54004?
The mean commute time for workers in ZIP code 54004 is 27.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54004?
In ZIP code 54004, approximately 88.3% of occupied housing units are owner-occupied and 11.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54004?
The poverty rate in ZIP code 54004 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54004's numbers, next.
- See how ZIP 54004 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Clayton, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.