PlainZIP

Clayton, WI · standard

ZIP Code 54004

Polk County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,317
11/sq mi
$68,182
Median income
$240,600
Median home value
17.1%
Bachelor's or higher

The verdict

Clayton pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

44th pct
household income, US ZIPs
Top 45%
home value, US ZIPs
11
people per sq mi
88%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54004 against every reporting US ZIP.

ZIP code 54004 is classified by USPS as a standard delivery area and covers roughly 218.6 square miles in Clayton, Polk County, Wisconsin. The area is home to 2,317 residents, producing a population density of 11 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54004 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54004 sits at $68,182 (13% below the Wisconsin average), while per-capita income is $34,383. The poverty rate stands at 8.6% and the unemployment rate at 2.4%. On housing, the median home value is $240,600 (3% below the state average) with median rent at $858 per month, and 88.3% of occupied units are owner-occupied, a direct signal of whether 54004 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 17.1% of adults hold a bachelor's degree or higher, the median age is 47.2, and the average commute is 28 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Polk County, so you can benchmark 54004 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54004

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54004.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54004, Clayton, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

2,317

Population

218.6

Area (sq mi)

11

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54004?

47.2

Median Age

52.5%

Male

47.5%

Female

0.3%

Foreign-Born

White 93.5%
African American 0.0%
Asian 0.2%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.0%
Hispanic or Latino 1.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$68,182

Median Household Income

-13% vs state

$34,383

Per Capita Income

8.6%

Poverty Rate

2.4%

Unemployment Rate

27.8 min

Mean Commute Time

How ZIP 54004 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$68,182 44th percentile higher than 44% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.4%
Bachelor's Degree or Higher 17.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,070

Total Housing Units

906

Occupied Units

164

Vacant Units

2.42

Avg Household Size

Occupancy Type

Owner 88.3%
Renter 11.7%

$240,600

Median Home Value

-3% vs state

$858

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+15.3%

YoY Change (2023)

225

HPI Index (2000 = 100)

+125%

Total Change Since 2000

Home values in ZIP 54004 have increased 15.3% over the past year (2023). Since 2000, this ZIP has seen +125% cumulative appreciation.

Year Annual Change HPI Index
2019 +8.7% 156
2020 -1.4% 153
2021 +21.3% 186
2022 +4.7% 195
2023 +15.3% 225

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2023. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 42 business establishments in ZIP 54004, employing approximately 259 people with a combined annual payroll of $11,682,000.

42

Businesses

259

Employees

$11.7M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Construction 6 14.3%
Manufacturing 6 14.3%
Accommodation and food services 6 14.3%
Retail trade 5 11.9%
Administrative and support and waste management and remediation services 4 9.5%
Other services (except public administration) 4 9.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54004 vs 54889 →

ZIP 54004 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54004 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54004 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54004 ranks #3 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54889 Turtle Lake, WI 2,742 7.7 mi
54005 Clear Lake, WI 3,056 7.2 mi
54762 Prairie Farm, WI 1,246 7.8 mi
54805 Almena, WI 1,471 8.8 mi

More ZIP Codes in Polk County

54001 standard
Amery, WI
Pop: 8,155
54020 standard
Osceola, WI
Pop: 7,260
54024 standard
Saint Croix Falls, WI
Pop: 4,811
54853 standard
Luck, WI
Pop: 4,009
54837 standard
Frederic, WI
Pop: 3,778
54005 standard
Clear Lake, WI
Pop: 3,056

Related Areas

Polk County Clayton, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54004 in? ▼
ZIP code 54004 (Clayton) is located in Polk County, Wisconsin. Polk County contains multiple ZIP codes, see the full list at /counties/polk-wi.
What is the population of ZIP code 54004? ▼
ZIP code 54004 in Clayton, WI has a population of 2,317 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54004? ▼
The median household income in ZIP 54004 is $68,182, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54004? ▼
The median home value in ZIP 54004 is $240,600, which is 14% below the national average of $278,155.
What is the demographic makeup of ZIP 54004? ▼
The largest racial group in ZIP 54004 is White at 93.5%. Hispanic or Latino residents make up 1.0% of the population.
How many businesses are in ZIP code 54004? ▼
ZIP code 54004 has 42 business establishments employing approximately 259 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54004? ▼
The top industries by establishment count in ZIP 54004 are: Construction (6), Manufacturing (6), Accommodation and food services (6). There are 6 industry sectors represented in total.
How have home values changed in ZIP code 54004? ▼
According to the FHFA House Price Index, home values in ZIP 54004 increased by 15.3% in 2023. Since 2000, home values in this ZIP have appreciated by approximately 125%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54004? ▼
In ZIP code 54004, 58.4% of residents aged 25+ have a high school diploma or higher, and 17.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54004? ▼
The mean commute time for workers in ZIP code 54004 is 27.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54004? ▼
In ZIP code 54004, approximately 88.3% of occupied housing units are owner-occupied and 11.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54004? ▼
The poverty rate in ZIP code 54004 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Clayton, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.