Pacific, MO · standard
ZIP Code 63069
Franklin County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,647
- 87/sq mi Moderate-density area
- $78,185
- Median income Near-median income area
- $292,100
- Median home value Near-median home value
- 31.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Pacific pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 41%
- household income, US ZIPs
- Top 35%
- home value, US ZIPs
- 87
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 63069 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 63069 (Pacific, MO) rose +2.0% from 2023 to 2024. The all-transactions index moved from 201.6 in 2023 to 205.7 in 2024 (2000 = 100).
ZIP code 63069 is a mid-sized community (a standard USPS delivery area) in Pacific, Franklin County, Missouri, home to 15,647 residents across 179.2 square miles, a density of 87 people per square mile, in the Chicago time zone.
ZIP 63069 lands in the middle-income range, with a median household income of $78,185 (17% above the average Missouri ZIP), while per-capita income is $43,109. Both reported hardship measures are comparatively low in absolute terms: poverty is 4.3% and unemployment is 2.5%. Housing is both higher-cost and owner-heavy: median home value is $292,100 (53% above the average Missouri ZIP), while 74.8% of occupied homes are owner-occupied and median rent is $909.
A solid share of residents have a four-year degree: 31.1% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is 31 minutes. The page also surfaces 9 ZIP codes within roughly 10 miles and 6 more in Franklin County, so 63069 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 63069
Top 5 sectors by establishment count in Pacific, MO
Which industries have the most business establishments in ZIP 63069.
- Construction
Construction
66 establishments
- Other services (except public administration)
Other services (except public administration)
50 establishments
- Retail trade
Retail trade
38 establishments
- Manufacturing
Manufacturing
34 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
31 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 63069, Pacific, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
15,647
Population
179.2
Area (sq mi)
87
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 63069?
43.7
Median Age
53.4%
Male
46.6%
Female
2.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$78,185
Median Household Income
+17% vs state ZIP avg
$43,109
Per Capita Income
4.3%
Poverty Rate
2.5%
Unemployment Rate
31.2 min
Mean Commute Time
How ZIP 63069 ranks among Missouri ZIPs
Pacific, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$78,185 Top 24% higher than 76% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
6,661housing units
6,661
Total Housing Units
6,416
Occupied Units
245
Vacant Units
2.30
Avg Household Size
Occupancy Type
$292,100
Median Home Value
+53% vs state ZIP avg
$909
Median Rent
1986
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.0%
YoY Change (2024)
206
HPI Index (2000 = 100)
+106%
Total Change Since 2000
Home values in ZIP 63069 have increased 2.0% over the past year (2024). Since 2000, this ZIP has seen +106% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.8% | 149 |
| 2021 | +10.3% | 164 |
| 2022 | +17.7% | 193 |
| 2023 | +4.5% | 202 |
| 2024 | +2.0% | 206 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 378 business establishments in ZIP 63069, employing approximately 6,336 people with a combined annual payroll of $332,105,000.
378
Businesses
6,336
Employees
$332.1M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 66 | 17.5% |
| Other services (except public administration) | 50 | 13.2% |
| Retail trade | 38 | 10.1% |
| Manufacturing | 34 | 9.0% |
| Administrative and support and waste management and remediation services | 31 | 8.2% |
| Health care and social assistance | 30 | 7.9% |
| Accommodation and food services | 28 | 7.4% |
| Wholesale trade | 24 | 6.3% |
| Professional, scientific, and technical services | 24 | 6.3% |
| Finance and insurance | 18 | 4.8% |
| Real estate and rental and leasing | 17 | 4.5% |
| Transportation and warehousing | 7 | 1.9% |
| Arts, entertainment, and recreation | 4 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 63069 vs 63015 →
ZIP 63069 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 63069
Pacific (63069)
15,647 residents
- 63025
Eureka (63025)
13,854 residents
- 63040
Wildwood (63040)
8,512 residents
- 63016
Cedar Hill (63016)
7,582 residents
- 63038
Wildwood (63038)
6,914 residents
- 63072 3,194
Robertsville (63072)
3,194 residents
- 63055 2,449
Labadie (63055)
2,449 residents
- 63015 2,076
Catawissa (63015)
2,076 residents
- 63039 726
Gray Summit (63039)
726 residents
What this shows Among its immediate neighbors, ZIP 63069 ranks the most populous - useful context the national average alone can't give.
ZIP 63069 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 63073
Saint Albans (63073)
$250,000 median income
- 63038
Wildwood (63038)
$186,450 median income
- 63040
Wildwood (63040)
$133,220 median income
- 63025
Eureka (63025)
$125,676 median income
- 63015 $88,750
Catawissa (63015)
$88,750 median income
- 63016 $86,359
Cedar Hill (63016)
$86,359 median income
- 63072 $80,333
Robertsville (63072)
$80,333 median income
- 63055 $79,125
Labadie (63055)
$79,125 median income
- 63069 $78,185
Pacific (63069)
$78,185 median income
What this shows By household income, ZIP 63069 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 63015 | Catawissa, MO | 2,076 | 6.1 mi |
| 63025 | Eureka, MO | 13,854 | 6.0 mi |
| 63039 | Gray Summit, MO | 726 | 5.9 mi |
| 63073 | Saint Albans, MO | 301 | 7.5 mi |
| 63055 | Labadie, MO | 2,449 | 6.3 mi |
| 63038 | Wildwood, MO | 6,914 | 7.1 mi |
| 63040 | Wildwood, MO | 8,512 | 7.7 mi |
| 63072 | Robertsville, MO | 3,194 | 9.5 mi |
| 63016 | Cedar Hill, MO | 7,582 | 10.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 63069, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (15,647 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Franklin County
Related Areas
Frequently Asked Questions
What county is ZIP code 63069 in?
ZIP code 63069 (Pacific) is located in Franklin County, Missouri. Franklin County contains multiple ZIP codes, see the full list at /counties/franklin-mo.
What is the population of ZIP code 63069?
ZIP code 63069 in Pacific, MO has a population of 15,647 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 63069?
The median household income in ZIP 63069 is $78,185, which is 2% above the national average of $76,288.
What is the average home value in ZIP 63069?
The median home value in ZIP 63069 is $292,100, which is 5% above the national average of $278,155.
What is the demographic makeup of ZIP 63069?
The largest racial group in ZIP 63069 is White at 83.8%. Hispanic or Latino residents make up 2.9% of the population.
How many businesses are in ZIP code 63069?
ZIP code 63069 has 378 business establishments employing approximately 6,336 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 63069?
The top industries by establishment count in ZIP 63069 are: Construction (66), Other services (except public administration) (50), Retail trade (38). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 63069?
According to the FHFA House Price Index, home values in ZIP 63069 increased by 2.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 106%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 63069?
In ZIP code 63069, 57.5% of residents aged 25+ have a high school diploma or higher, and 31.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 63069?
The mean commute time for workers in ZIP code 63069 is 31.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 63069?
In ZIP code 63069, approximately 74.8% of occupied housing units are owner-occupied and 25.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 63069?
The poverty rate in ZIP code 63069 is 4.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 63069's numbers, next.
- See how ZIP 63069 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pacific, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.