PlainZIP

Brady, NE · standard

ZIP Code 69123

Lincoln County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

935
2/sq mi
$85,893
Median income
$168,900
Median home value
32.3%
Bachelor's or higher

The verdict

Brady pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 31%
household income, US ZIPs
34th pct
home value, US ZIPs
2
people per sq mi
88%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 69123 against every reporting US ZIP.

ZIP code 69123 is a sparsely populated ZIP (a standard USPS delivery area) in Brady, Lincoln County, Nebraska, home to just 935 residents across 519.4 square miles, a density of 2 people per square mile, in the Chicago time zone.

ZIP 69123 lands in the middle-income range, with a median household income of $85,893 (12% above the Nebraska average), while per-capita income is $38,885. The poverty rate stands at 4.0% and the unemployment rate at 4.6%. Median home value sits at $168,900 (10% below the state average), median rent at $1,011 a month, and owner-occupancy at 87.8%.

A solid share of residents have a four-year degree: 32.3% of adults hold a bachelor's degree or higher, the median age is 45.4, and the average commute is 29 minutes. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Lincoln County, letting you compare 69123 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 69123, Brady, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

935

Population

519.4

Area (sq mi)

2

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 69123?

45.4

Median Age

47.7%

Male

52.3%

Female

1.2%

Foreign-Born

White 88.6%
African American 0.2%
Asian 0.2%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 10.7%
Hispanic or Latino 7.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$85,893

Median Household Income

+12% vs state

$38,885

Per Capita Income

4.0%

Poverty Rate

4.6%

Unemployment Rate

29.2 min

Mean Commute Time

How ZIP 69123 ranks nationally

Brady, NE household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$85,893 Top 31% higher than 69% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.6%
Bachelor's Degree or Higher 32.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

482

Total Housing Units

361

Occupied Units

121

Vacant Units

2.68

Avg Household Size

Occupancy Type

Owner 87.8%
Renter 12.2%

$168,900

Median Home Value

-10% vs state

$1,011

Median Rent

1968

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 12 business establishments in ZIP 69123, employing approximately 45 people with a combined annual payroll of $1,597,000.

12

Businesses

45

Employees

$1.6M

Annual Payroll

0

Industry Sectors

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 69123 vs 69151 →

ZIP Code City Population Distance
69151 Maxwell, NE 815 9.1 mi

More ZIP Codes in Lincoln County

69101 standard
North Platte, NE
Pop: 29,904
69165 standard
Sutherland, NE
Pop: 1,789
69143 standard
Hershey, NE
Pop: 1,460
69151 standard
Maxwell, NE
Pop: 815
69169 standard
Wallace, NE
Pop: 651
69170 standard
Wellfleet, NE
Pop: 372

Related Areas

Lincoln County Brady, NE Nebraska

Frequently Asked Questions

What county is ZIP code 69123 in? ▼
ZIP code 69123 (Brady) is located in Lincoln County, Nebraska. Lincoln County contains multiple ZIP codes, see the full list at /counties/lincoln-ne.
What is the population of ZIP code 69123? ▼
ZIP code 69123 in Brady, NE has a population of 935 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 69123? ▼
The median household income in ZIP 69123 is $85,893, which is 13% above the national average of $76,288.
What is the average home value in ZIP 69123? ▼
The median home value in ZIP 69123 is $168,900, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 69123? ▼
The largest racial group in ZIP 69123 is White at 88.6%. Hispanic or Latino residents make up 7.5% of the population.
How many businesses are in ZIP code 69123? ▼
ZIP code 69123 has 12 business establishments employing approximately 45 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 69123? ▼
In ZIP code 69123, 56.6% of residents aged 25+ have a high school diploma or higher, and 32.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 69123? ▼
The mean commute time for workers in ZIP code 69123 is 29.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 69123? ▼
In ZIP code 69123, approximately 87.8% of occupied housing units are owner-occupied and 12.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 69123? ▼
The poverty rate in ZIP code 69123 is 4.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.