PlainZIP

West Memphis, AR · standard

ZIP Code 72301

Crittenden County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

26,069
533/sq mi
$42,859
Median income
$120,100
Median home value
13.9%
Bachelor's or higher

The verdict

West Memphis pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.

7th pct
household income, US ZIPs
17th pct
home value, US ZIPs
533
people per sq mi
46%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72301 against every reporting US ZIP.

ZIP code 72301 is a densely settled ZIP (a standard USPS delivery area) in West Memphis, Crittenden County, Arkansas, with 26,069 residents across 48.9 square miles, a density of 533 people per square mile, in the Chicago time zone.

ZIP 72301 reports a modest median household income of $42,859 (24% below the Arkansas average), while per-capita income is $21,362. Local economic indicators show a 29.1% poverty rate alongside 14.6% unemployment. The typical home here is valued at $120,100 (18% below the state average); renters pay a median of $871 monthly, and 46.0% of units are owner-occupied.

Formal educational attainment runs low here: just 13.9% of adults hold a bachelor's degree or higher, the median age is 34.1, and the average commute is 20 minutes. To put 72301 in local context, 8 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Crittenden County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72301

Top 5 sectors by establishment count in West Memphis, AR

Which industries have the most business establishments in ZIP 72301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72301, West Memphis, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

26,069

Population

48.9

Area (sq mi)

533

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72301?

34.1

Median Age

45.8%

Male

54.2%

Female

2.2%

Foreign-Born

White 28.7%
African American 63.1%
Asian 0.6%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.3%
Hispanic or Latino 2.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$42,859

Median Household Income

-24% vs state

$21,362

Per Capita Income

29.1%

Poverty Rate

14.6%

Unemployment Rate

20.1 min

Mean Commute Time

How ZIP 72301 ranks nationally

West Memphis, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$42,859 7th percentile higher than 7% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.9%
Bachelor's Degree or Higher 13.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

11,169

Total Housing Units

9,393

Occupied Units

1,776

Vacant Units

2.49

Avg Household Size

Occupancy Type

Owner 46.0%
Renter 54.0%

$120,100

Median Home Value

-18% vs state

$871

Median Rent

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-5.4%

YoY Change (2024)

184

HPI Index (2000 = 100)

+84%

Total Change Since 2000

Home values in ZIP 72301 have decreased 5.4% over the past year (2024). Since 2000, this ZIP has seen +84% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.4% 141
2021 +8.4% 153
2022 +16.4% 178
2023 +9.2% 194
2024 -5.4% 184

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 528 business establishments in ZIP 72301, employing approximately 9,872 people with a combined annual payroll of $428,639,000.

528

Businesses

9,872

Employees

$428.6M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 94 17.8%
Health care and social assistance 84 15.9%
Accommodation and food services 67 12.7%
Transportation and warehousing 57 10.8%
Other services (except public administration) 48 9.1%
Wholesale trade 31 5.9%
Real estate and rental and leasing 30 5.7%
Professional, scientific, and technical services 21 4.0%
Manufacturing 20 3.8%
Finance and insurance 20 3.8%
Construction 19 3.6%
Administrative and support and waste management and remediation services 17 3.2%
Arts, entertainment, and recreation 7 1.3%
Information 6 1.1%
Educational services 3 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72301 vs 72364 →

ZIP 72301 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72301 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72301 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72301 ranks #5 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72364 Marion, AR 15,831 5.0 mi
38106 Memphis, TN 27,222 6.0 mi
38103 Memphis, TN 12,180 7.5 mi
38109 Memphis, TN 46,594 8.0 mi
38126 Memphis, TN 7,334 8.3 mi
72332 Edmondson, AR 104 7.4 mi
72376 Proctor, AR 1,977 7.5 mi
72327 Crawfordsville, AR 1,732 10.1 mi

More ZIP Codes in Crittenden County

72364 standard
Marion, AR
Pop: 15,831
72331 standard
Earle, AR
Pop: 3,184
72376 standard
Proctor, AR
Pop: 1,977
72327 standard
Crawfordsville, AR
Pop: 1,732
72384 standard
Turrell, AR
Pop: 953
72339 standard
Gilmore, AR
Pop: 204

Related Areas

Crittenden County West Memphis, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72301 in? ▼
ZIP code 72301 (West Memphis) is located in Crittenden County, Arkansas. Crittenden County contains multiple ZIP codes, see the full list at /counties/crittenden-ar.
What is the population of ZIP code 72301? ▼
ZIP code 72301 in West Memphis, AR has a population of 26,069 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72301? ▼
The median household income in ZIP 72301 is $42,859, which is 44% below the national average of $76,288.
What is the average home value in ZIP 72301? ▼
The median home value in ZIP 72301 is $120,100, which is 57% below the national average of $278,155.
What is the demographic makeup of ZIP 72301? ▼
The largest racial group in ZIP 72301 is African American at 63.1%. Hispanic or Latino residents make up 2.9% of the population.
How many businesses are in ZIP code 72301? ▼
ZIP code 72301 has 528 business establishments employing approximately 9,872 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72301? ▼
The top industries by establishment count in ZIP 72301 are: Retail trade (94), Health care and social assistance (84), Accommodation and food services (67). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 72301? ▼
According to the FHFA House Price Index, home values in ZIP 72301 decreased by 5.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 84%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72301? ▼
In ZIP code 72301, 54.9% of residents aged 25+ have a high school diploma or higher, and 13.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72301? ▼
The mean commute time for workers in ZIP code 72301 is 20.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72301? ▼
In ZIP code 72301, approximately 46.0% of occupied housing units are owner-occupied and 54.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72301? ▼
The poverty rate in ZIP code 72301 is 29.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.