PlainZIP

Mission, TX · standard

ZIP Code 78574

Hidalgo County, Texas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

57,071
375/sq mi
$52,393
Median income
$129,900
Median home value
16.8%
Bachelor's or higher

The verdict

Mission pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, homeowner-dominated and unusually populous area.

17th pct
household income, US ZIPs
20th pct
home value, US ZIPs
375
people per sq mi
80%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78574 against every reporting US ZIP.

ZIP code 78574 is classified by USPS as a standard delivery area and covers roughly 152.4 square miles in Mission, Hidalgo County, Texas. The area is home to 57,071 residents, producing a population density of 375 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 78574 against Texas and the nation.

On the economic side, the median household income for ZIP 78574 sits at $52,393 (31% below the Texas average), while per-capita income is $20,405. The poverty rate stands at 30.5% and the unemployment rate at 8.7%. On housing, the median home value is $129,900 (48% below the state average) with median rent at $836 per month, and 80.0% of occupied units are owner-occupied, a direct signal of whether 78574 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 16.8% of adults hold a bachelor's degree or higher, the median age is 29, and the average commute is 23 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Hidalgo County, so you can benchmark 78574 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 78574

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 78574.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 78574, Mission, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

57,071

Population

152.4

Area (sq mi)

375

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78574?

29.0

Median Age

49.2%

Male

50.8%

Female

31.8%

Foreign-Born

White 15.4%
African American 0.3%
Asian 0.1%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 74.9%
Hispanic or Latino 96.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$52,393

Median Household Income

-31% vs state

$20,405

Per Capita Income

30.5%

Poverty Rate

8.7%

Unemployment Rate

22.6 min

Mean Commute Time

How ZIP 78574 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$52,393 17th percentile higher than 17% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 41.4%
Bachelor's Degree or Higher 16.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

18,421

Total Housing Units

17,078

Occupied Units

1,343

Vacant Units

3.66

Avg Household Size

Occupancy Type

Owner 80.0%
Renter 20.0%

$129,900

Median Home Value

-48% vs state

$836

Median Rent

2001

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+8.3%

YoY Change (2024)

259

HPI Index (2000 = 100)

+159%

Total Change Since 2000

Home values in ZIP 78574 have increased 8.3% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.2% 171
2021 +6.6% 182
2022 +19.6% 218
2023 +10.0% 240
2024 +8.3% 259

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 351 business establishments in ZIP 78574, employing approximately 3,398 people with a combined annual payroll of $127,260,000.

351

Businesses

3,398

Employees

$127.3M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 69 19.7%
Health care and social assistance 60 17.1%
Construction 59 16.8%
Transportation and warehousing 32 9.1%
Professional, scientific, and technical services 23 6.5%
Accommodation and food services 17 4.8%
Wholesale trade 16 4.6%
Other services (except public administration) 16 4.6%
Administrative and support and waste management and remediation services 13 3.7%
Manufacturing 9 2.6%
Real estate and rental and leasing 9 2.6%
Finance and insurance 8 2.3%
Mining, quarrying, and oil and gas extraction 7 2.0%
Arts, entertainment, and recreation 5 1.4%
Agriculture, forestry, fishing and hunting 3 0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78574 vs 78573 →

ZIP 78574 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78574 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78574 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78574 ranks #6 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78573 Mission, TX 34,890 4.6 mi
78572 Mission, TX 75,221 6.3 mi
78576 Penitas, TX 8,775 6.6 mi
78504 Mcallen, TX 48,703 8.9 mi
78560 La Joya, TX 4,368 9.2 mi
78541 Edinburg, TX 42,431 10.4 mi
78501 Mcallen, TX 61,219 10.8 mi

More ZIP Codes in Hidalgo County

78572 standard
Mission, TX
Pop: 75,221
78577 standard
Pharr, TX
Pop: 70,840
78596 standard
Weslaco, TX
Pop: 63,844
78542 standard
Edinburg, TX
Pop: 63,293
78501 standard
Mcallen, TX
Pop: 61,219
78504 standard
Mcallen, TX
Pop: 48,703

Related Areas

Hidalgo County Mission, TX Texas

Frequently Asked Questions

What county is ZIP code 78574 in? ▼
ZIP code 78574 (Mission) is located in Hidalgo County, Texas. Hidalgo County contains multiple ZIP codes, see the full list at /counties/hidalgo-tx.
What is the population of ZIP code 78574? ▼
ZIP code 78574 in Mission, TX has a population of 57,071 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78574? ▼
The median household income in ZIP 78574 is $52,393, which is 31% below the national average of $76,288.
What is the average home value in ZIP 78574? ▼
The median home value in ZIP 78574 is $129,900, which is 53% below the national average of $278,155.
What is the demographic makeup of ZIP 78574? ▼
The largest racial group in ZIP 78574 is Two or More Ethnicities at 74.9%. Hispanic or Latino residents make up 96.6% of the population.
How many businesses are in ZIP code 78574? ▼
ZIP code 78574 has 351 business establishments employing approximately 3,398 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78574? ▼
The top industries by establishment count in ZIP 78574 are: Retail trade (69), Health care and social assistance (60), Construction (59). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 78574? ▼
According to the FHFA House Price Index, home values in ZIP 78574 increased by 8.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78574? ▼
In ZIP code 78574, 41.4% of residents aged 25+ have a high school diploma or higher, and 16.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78574? ▼
The mean commute time for workers in ZIP code 78574 is 22.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78574? ▼
In ZIP code 78574, approximately 80.0% of occupied housing units are owner-occupied and 20.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78574? ▼
The poverty rate in ZIP code 78574 is 30.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Mission, TX

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.