PlainZIP

San Juan, TX · standard

ZIP Code 78589

Hidalgo County, Texas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

38,004
706/sq mi
$54,285
Median income
$120,400
Median home value
13.8%
Bachelor's or higher

The verdict

San Juan pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, homeowner-dominated area.

20th pct
household income, US ZIPs
17th pct
home value, US ZIPs
706
people per sq mi
79%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78589 against every reporting US ZIP.

ZIP code 78589 is classified by USPS as a standard delivery area and covers roughly 53.8 square miles in San Juan, Hidalgo County, Texas. The area is home to 38,004 residents, producing a population density of 706 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 78589 against Texas and the nation.

On the economic side, the median household income for ZIP 78589 sits at $54,285 (28% below the Texas average), while per-capita income is $19,628. The poverty rate stands at 24.3% and the unemployment rate at 7.1%. On housing, the median home value is $120,400 (51% below the state average) with median rent at $937 per month, and 79.3% of occupied units are owner-occupied, a direct signal of whether 78589 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 13.8% of adults hold a bachelor's degree or higher, the median age is 31.2, and the average commute is 24 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Hidalgo County, so you can benchmark 78589 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 78589

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 78589.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 78589, San Juan, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

38,004

Population

53.8

Area (sq mi)

706

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78589?

31.2

Median Age

51.1%

Male

48.9%

Female

26.7%

Foreign-Born

White 29.3%
African American 0.0%
Asian 0.2%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 58.1%
Hispanic or Latino 96.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$54,285

Median Household Income

-28% vs state

$19,628

Per Capita Income

24.3%

Poverty Rate

7.1%

Unemployment Rate

24.4 min

Mean Commute Time

How ZIP 78589 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$54,285 20th percentile higher than 20% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 40.1%
Bachelor's Degree or Higher 13.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,747

Total Housing Units

11,709

Occupied Units

1,038

Vacant Units

3.43

Avg Household Size

Occupancy Type

Owner 79.3%
Renter 20.7%

$120,400

Median Home Value

-51% vs state

$937

Median Rent

1999

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+12.2%

YoY Change (2024)

256

HPI Index (2000 = 100)

+156%

Total Change Since 2000

Home values in ZIP 78589 have increased 12.2% over the past year (2024). Since 2000, this ZIP has seen +156% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.6% 158
2021 +17.2% 185
2022 +14.1% 211
2023 +8.2% 228
2024 +12.2% 256

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 365 business establishments in ZIP 78589, employing approximately 6,731 people with a combined annual payroll of $219,319,000.

365

Businesses

6,731

Employees

$219.3M

Annual Payroll

12

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 74 20.3%
Retail trade 69 18.9%
Accommodation and food services 44 12.1%
Other services (except public administration) 32 8.8%
Construction 31 8.5%
Finance and insurance 26 7.1%
Wholesale trade 22 6.0%
Transportation and warehousing 20 5.5%
Professional, scientific, and technical services 12 3.3%
Manufacturing 10 2.7%
Real estate and rental and leasing 10 2.7%
Administrative and support and waste management and remediation services 6 1.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78589 vs 78577 →

ZIP 78589 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78589 ranks #5 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78589 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78589 ranks #6 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78577 Pharr, TX 70,840 2.5 mi
78516 Alamo, TX 33,722 2.7 mi
78503 Mcallen, TX 21,706 5.8 mi
78537 Donna, TX 39,454 6.1 mi
78501 Mcallen, TX 61,219 6.2 mi
78539 Edinburg, TX 30,783 7.9 mi
78557 Hidalgo, TX 12,547 6.9 mi
78504 Mcallen, TX 48,703 8.8 mi
78558 La Blanca, TX 882 11.7 mi
78573 Mission, TX 34,890 12.5 mi

More ZIP Codes in Hidalgo County

78572 standard
Mission, TX
Pop: 75,221
78577 standard
Pharr, TX
Pop: 70,840
78596 standard
Weslaco, TX
Pop: 63,844
78542 standard
Edinburg, TX
Pop: 63,293
78501 standard
Mcallen, TX
Pop: 61,219
78574 standard
Mission, TX
Pop: 57,071

Related Areas

Hidalgo County San Juan, TX Texas

Frequently Asked Questions

What county is ZIP code 78589 in? ▼
ZIP code 78589 (San Juan) is located in Hidalgo County, Texas. Hidalgo County contains multiple ZIP codes, see the full list at /counties/hidalgo-tx.
What is the population of ZIP code 78589? ▼
ZIP code 78589 in San Juan, TX has a population of 38,004 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78589? ▼
The median household income in ZIP 78589 is $54,285, which is 29% below the national average of $76,288.
What is the average home value in ZIP 78589? ▼
The median home value in ZIP 78589 is $120,400, which is 57% below the national average of $278,155.
What is the demographic makeup of ZIP 78589? ▼
The largest racial group in ZIP 78589 is Two or More Ethnicities at 58.1%. Hispanic or Latino residents make up 96.8% of the population.
How many businesses are in ZIP code 78589? ▼
ZIP code 78589 has 365 business establishments employing approximately 6,731 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78589? ▼
The top industries by establishment count in ZIP 78589 are: Health care and social assistance (74), Retail trade (69), Accommodation and food services (44). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 78589? ▼
According to the FHFA House Price Index, home values in ZIP 78589 increased by 12.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 156%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78589? ▼
In ZIP code 78589, 40.1% of residents aged 25+ have a high school diploma or higher, and 13.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78589? ▼
The mean commute time for workers in ZIP code 78589 is 24.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78589? ▼
In ZIP code 78589, approximately 79.3% of occupied housing units are owner-occupied and 20.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78589? ▼
The poverty rate in ZIP code 78589 is 24.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for San Juan, TX

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.