PlainZIP

Sparks, NV · standard

ZIP Code 89431

Washoe County, Nevada — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

36,189
1,443/sq mi
$66,592
Median income
$365,100
Median home value
15.4%
Bachelor's or higher

The verdict

Sparks pairs a below-median household income with upper-quartile home values, in a low-density, mixed-tenure area.

41th pct
household income, US ZIPs
Top 24%
home value, US ZIPs
1,443
people per sq mi
46%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 89431 against every reporting US ZIP.

ZIP code 89431 is classified by USPS as a standard delivery area and covers roughly 25.1 square miles in Sparks, Washoe County, Nevada. The area is home to 36,189 residents, producing a population density of 1,443 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 89431 against Nevada and the nation.

On the economic side, the median household income for ZIP 89431 sits at $66,592 (20% below the Nevada average), while per-capita income is $31,679. The poverty rate stands at 13.3% and the unemployment rate at 6.1%. On housing, the median home value is $365,100 (15% below the state average) with median rent at $1,348 per month, and 45.5% of occupied units are owner-occupied, a direct signal of whether 89431 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 15.4% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 23 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Washoe County, so you can benchmark 89431 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 89431

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 89431.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 89431, Sparks, NV · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

36,189

Population

25.1

Area (sq mi)

1,443

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 89431?

35.6

Median Age

50.8%

Male

49.2%

Female

23.6%

Foreign-Born

White 43.6%
African American 3.5%
Asian 5.7%
American Indian or Alaska Native 1.6%
Native Hawaiian or Pacific Islander 1.2%
Two or More Ethnicities 28.6%
Hispanic or Latino 48.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$66,592

Median Household Income

-20% vs state

$31,679

Per Capita Income

13.3%

Poverty Rate

6.1%

Unemployment Rate

23.1 min

Mean Commute Time

How ZIP 89431 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$66,592 41st percentile higher than 41% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 43.1%
Bachelor's Degree or Higher 15.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

17,202

Total Housing Units

15,472

Occupied Units

1,730

Vacant Units

2.57

Avg Household Size

Occupancy Type

Owner 45.5%
Renter 54.5%

$365,100

Median Home Value

-15% vs state

$1,348

Median Rent

1973

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.9%

YoY Change (2024)

323

HPI Index (2000 = 100)

+223%

Total Change Since 2000

Home values in ZIP 89431 have increased 3.9% over the past year (2024). Since 2000, this ZIP has seen +223% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.0% 230
2021 +18.4% 273
2022 +14.0% 311
2023 -0.2% 310
2024 +3.9% 323

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,676 business establishments in ZIP 89431, employing approximately 27,140 people with a combined annual payroll of $1,656,411,000.

1,676

Businesses

27,140

Employees

$1.7B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Construction 262 15.6%
Retail trade 208 12.4%
Other services (except public administration) 194 11.6%
Wholesale trade 189 11.3%
Accommodation and food services 129 7.7%
Manufacturing 128 7.6%
Administrative and support and waste management and remediation services 104 6.2%
Transportation and warehousing 96 5.7%
Health care and social assistance 94 5.6%
Professional, scientific, and technical services 77 4.6%
Real estate and rental and leasing 76 4.5%
Finance and insurance 46 2.7%
Arts, entertainment, and recreation 26 1.6%
Information 17 1.0%
Educational services 16 0.9%
Mining, quarrying, and oil and gas extraction 7 0.4%
Management of companies and enterprises 6 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 89431 vs 89502 →

ZIP 89431 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 89431 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 89431 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 89431 ranks #8 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
89502 Reno, NV 43,566 3.4 mi
89512 Reno, NV 25,574 2.9 mi
89501 Reno, NV 4,252 3.5 mi
89503 Reno, NV 27,891 4.8 mi
89433 Sun Valley, NV 20,188 4.9 mi
89434 Sparks, NV 25,416 5.8 mi
89509 Reno, NV 33,395 5.1 mi
89436 Sparks, NV 36,867 5.5 mi
89519 Reno, NV 8,392 7.1 mi
89441 Sparks, NV 11,542 10.2 mi

More ZIP Codes in Washoe County

89502 standard
Reno, NV
Pop: 43,566
89506 standard
Reno, NV
Pop: 38,379
89436 standard
Sparks, NV
Pop: 36,867
89509 standard
Reno, NV
Pop: 33,395
89523 standard
Reno, NV
Pop: 31,373
89503 standard
Reno, NV
Pop: 27,891

Related Areas

Washoe County Sparks, NV Nevada

Frequently Asked Questions

What county is ZIP code 89431 in? ▼
ZIP code 89431 (Sparks) is located in Washoe County, Nevada. Washoe County contains multiple ZIP codes, see the full list at /counties/washoe-nv.
What is the population of ZIP code 89431? ▼
ZIP code 89431 in Sparks, NV has a population of 36,189 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 89431? ▼
The median household income in ZIP 89431 is $66,592, which is 13% below the national average of $76,288.
What is the average home value in ZIP 89431? ▼
The median home value in ZIP 89431 is $365,100, which is 31% above the national average of $278,155.
What is the demographic makeup of ZIP 89431? ▼
The largest racial group in ZIP 89431 is White at 43.6%. Hispanic or Latino residents make up 48.0% of the population.
How many businesses are in ZIP code 89431? ▼
ZIP code 89431 has 1,676 business establishments employing approximately 27,140 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 89431? ▼
The top industries by establishment count in ZIP 89431 are: Construction (262), Retail trade (208), Other services (except public administration) (194). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 89431? ▼
According to the FHFA House Price Index, home values in ZIP 89431 increased by 3.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 223%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 89431? ▼
In ZIP code 89431, 43.1% of residents aged 25+ have a high school diploma or higher, and 15.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 89431? ▼
The mean commute time for workers in ZIP code 89431 is 23.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 89431? ▼
In ZIP code 89431, approximately 45.5% of occupied housing units are owner-occupied and 54.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 89431? ▼
The poverty rate in ZIP code 89431 is 13.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Sparks, NV

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.