PlainZIP

Reno, NV · standard

ZIP Code 89523

Washoe County, Nevada — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

31,373
643/sq mi
$99,061
Median income
$607,300
Median home value
44.9%
Bachelor's or higher

The verdict

Reno pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.

Top 20%
household income, US ZIPs
Top 9%
home value, US ZIPs
643
people per sq mi
61%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 89523 against every reporting US ZIP.

ZIP code 89523 is classified by USPS as a standard delivery area and covers roughly 48.8 square miles in Reno, Washoe County, Nevada. The area is home to 31,373 residents, producing a population density of 643 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 89523 against Nevada and the nation.

On the economic side, the median household income for ZIP 89523 sits at $99,061 (20% above the Nevada average), while per-capita income is $57,448. The poverty rate stands at 7.8% and the unemployment rate at 3.6%. On housing, the median home value is $607,300 (41% above the state average) with median rent at $1,845 per month, and 60.8% of occupied units are owner-occupied, a direct signal of whether 89523 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 44.9% of adults hold a bachelor's degree or higher, the median age is 41.5, and the average commute is 22 minutes. We also surface 9 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Washoe County, so you can benchmark 89523 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 89523

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 89523.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 89523, Reno, NV · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

31,373

Population

48.8

Area (sq mi)

643

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 89523?

41.5

Median Age

47.7%

Male

52.3%

Female

11.3%

Foreign-Born

White 70.7%
African American 1.9%
Asian 7.7%
American Indian or Alaska Native 0.9%
Native Hawaiian or Pacific Islander 0.4%
Two or More Ethnicities 13.9%
Hispanic or Latino 14.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$99,061

Median Household Income

+20% vs state

$57,448

Per Capita Income

7.8%

Poverty Rate

3.6%

Unemployment Rate

21.9 min

Mean Commute Time

How ZIP 89523 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$99,061 Top 20% higher than 80% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.2%
Bachelor's Degree or Higher 44.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

17,027

Total Housing Units

16,342

Occupied Units

685

Vacant Units

2.27

Avg Household Size

Occupancy Type

Owner 60.8%
Renter 39.2%

$607,300

Median Home Value

+41% vs state

$1,845

Median Rent

1999

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.2%

YoY Change (2024)

321

HPI Index (2000 = 100)

+221%

Total Change Since 2000

Home values in ZIP 89523 have increased 4.2% over the past year (2024). Since 2000, this ZIP has seen +221% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.0% 225
2021 +17.1% 263
2022 +19.2% 313
2023 -1.8% 308
2024 +4.2% 321

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 581 business establishments in ZIP 89523, employing approximately 6,498 people with a combined annual payroll of $347,973,000.

581

Businesses

6,498

Employees

$348.0M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 84 14.5%
Health care and social assistance 75 12.9%
Other services (except public administration) 60 10.3%
Accommodation and food services 52 8.9%
Construction 51 8.8%
Retail trade 50 8.6%
Real estate and rental and leasing 45 7.8%
Administrative and support and waste management and remediation services 41 7.1%
Finance and insurance 38 6.5%
Arts, entertainment, and recreation 19 3.3%
Wholesale trade 17 2.9%
Educational services 12 2.1%
Manufacturing 11 1.9%
Information 11 1.9%
Transportation and warehousing 6 1.0%
Mining, quarrying, and oil and gas extraction 4 0.7%
Management of companies and enterprises 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 89523 vs 89503 →

ZIP 89523 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 89523 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 89523 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 89523 ranks #4 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
89503 Reno, NV 27,891 4.1 mi
89439 Verdi, NV 1,417 4.8 mi
89519 Reno, NV 8,392 4.1 mi
89501 Reno, NV 4,252 5.4 mi
89509 Reno, NV 33,395 5.0 mi
89512 Reno, NV 25,574 6.3 mi
89511 Reno, NV 25,011 8.9 mi
96111 Floriston, CA 160 7.6 mi
89433 Sun Valley, NV 20,188 9.4 mi

More ZIP Codes in Washoe County

89502 standard
Reno, NV
Pop: 43,566
89506 standard
Reno, NV
Pop: 38,379
89436 standard
Sparks, NV
Pop: 36,867
89431 standard
Sparks, NV
Pop: 36,189
89509 standard
Reno, NV
Pop: 33,395
89503 standard
Reno, NV
Pop: 27,891

Related Areas

Washoe County Reno, NV Nevada

Frequently Asked Questions

What county is ZIP code 89523 in? ▼
ZIP code 89523 (Reno) is located in Washoe County, Nevada. Washoe County contains multiple ZIP codes, see the full list at /counties/washoe-nv.
What is the population of ZIP code 89523? ▼
ZIP code 89523 in Reno, NV has a population of 31,373 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 89523? ▼
The median household income in ZIP 89523 is $99,061, which is 30% above the national average of $76,288.
What is the average home value in ZIP 89523? ▼
The median home value in ZIP 89523 is $607,300, which is 118% above the national average of $278,155.
What is the demographic makeup of ZIP 89523? ▼
The largest racial group in ZIP 89523 is White at 70.7%. Hispanic or Latino residents make up 14.3% of the population.
How many businesses are in ZIP code 89523? ▼
ZIP code 89523 has 581 business establishments employing approximately 6,498 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 89523? ▼
The top industries by establishment count in ZIP 89523 are: Professional, scientific, and technical services (84), Health care and social assistance (75), Other services (except public administration) (60). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 89523? ▼
According to the FHFA House Price Index, home values in ZIP 89523 increased by 4.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 221%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 89523? ▼
In ZIP code 89523, 63.2% of residents aged 25+ have a high school diploma or higher, and 44.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 89523? ▼
The mean commute time for workers in ZIP code 89523 is 21.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 89523? ▼
In ZIP code 89523, approximately 60.8% of occupied housing units are owner-occupied and 39.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 89523? ▼
The poverty rate in ZIP code 89523 is 7.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Reno, NV

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.