PlainZIP

San Diego, CA · standard

ZIP Code 92104

San Diego County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

44,414
4,531/sq mi
$94,014
Median income
$914,700
Median home value
54.8%
Bachelor's or higher

The verdict

San Diego pairs an upper-quartile household income with top-decile home values, in a suburban-density, renter-heavy area.

Top 23%
household income, US ZIPs
Top 3%
home value, US ZIPs
4,531
people per sq mi
29%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 92104 against every reporting US ZIP.

ZIP code 92104 is a densely settled ZIP (a standard USPS delivery area) in San Diego, San Diego County, California, with 44,414 residents across 9.8 square miles, a density of 4,531 people per square mile, in the Los Angeles time zone.

ZIP 92104 lands in the middle-income range, with a median household income of $94,014 (8% below the California average), while per-capita income is $61,459. 11.0% of residents live below the poverty line, and the unemployment rate reads 5.7%. On housing, the median home value is $914,700 (18% above the state average) with median rent at $1,993 per month, and 28.8% of occupied units are owner-occupied.

This is a highly-educated ZIP: 54.8% of adults hold a bachelor's degree or higher, the median age is 35.2, and the average commute is 22 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing San Diego County, so you can benchmark 92104 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 92104

Top 5 sectors by establishment count in San Diego, CA

Which industries have the most business establishments in ZIP 92104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 92104, San Diego, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

44,414

Population

9.8

Area (sq mi)

4,531

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 92104?

35.2

Median Age

51.2%

Male

48.8%

Female

17.8%

Foreign-Born

White 55.5%
African American 5.7%
Asian 5.7%
American Indian or Alaska Native 0.5%
Native Hawaiian or Pacific Islander 0.4%
Two or More Ethnicities 22.7%
Hispanic or Latino 33.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$94,014

Median Household Income

-8% vs state

$61,459

Per Capita Income

11.0%

Poverty Rate

5.7%

Unemployment Rate

22.2 min

Mean Commute Time

How ZIP 92104 ranks nationally

San Diego, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$94,014 Top 23% higher than 77% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 65.4%
Bachelor's Degree or Higher 54.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

25,064

Total Housing Units

23,661

Occupied Units

1,403

Vacant Units

2.00

Avg Household Size

Occupancy Type

Owner 28.8%
Renter 71.2%

$914,700

Median Home Value

+18% vs state

$1,993

Median Rent

1972

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+12.1%

YoY Change (2024)

455

HPI Index (2000 = 100)

+355%

Total Change Since 2000

Home values in ZIP 92104 have increased 12.1% over the past year (2024). Since 2000, this ZIP has seen +355% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.4% 311
2021 +12.3% 350
2022 +18.8% 415
2023 -2.2% 406
2024 +12.1% 455

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,056 business establishments in ZIP 92104, employing approximately 9,070 people with a combined annual payroll of $361,664,000.

1,056

Businesses

9,070

Employees

$361.7M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 195 18.5%
Accommodation and food services 182 17.2%
Other services (except public administration) 133 12.6%
Retail trade 132 12.5%
Health care and social assistance 93 8.8%
Real estate and rental and leasing 79 7.5%
Construction 48 4.5%
Finance and insurance 43 4.1%
Administrative and support and waste management and remediation services 36 3.4%
Educational services 27 2.6%
Arts, entertainment, and recreation 26 2.5%
Information 20 1.9%
Manufacturing 19 1.8%
Wholesale trade 14 1.3%
Transportation and warehousing 6 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 92104 vs 92116 →

ZIP 92104 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 92104 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 92104 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 92104 ranks #4 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
92116 San Diego, CA 31,680 1.6 mi
92134 San Diego, CA 198 1.6 mi
92102 San Diego, CA 43,267 1.9 mi
92105 San Diego, CA 69,813 2.1 mi
92103 San Diego, CA 31,066 2.3 mi
92108 San Diego, CA 18,858 2.4 mi
92113 San Diego, CA 56,066 3.2 mi
92101 San Diego, CA 37,095 2.8 mi
92140 San Diego, CA 3,435 4.1 mi
92132 San Diego, CA 0 3.2 mi

More ZIP Codes in San Diego County

91911 standard
Chula Vista, CA
Pop: 82,999
92154 standard
San Diego, CA
Pop: 79,708
91910 standard
Chula Vista, CA
Pop: 75,802
92126 standard
San Diego, CA
Pop: 73,343
92105 standard
San Diego, CA
Pop: 69,813
92114 standard
San Diego, CA
Pop: 65,433

Related Areas

San Diego County San Diego, CA California

Frequently Asked Questions

What county is ZIP code 92104 in? ▼
ZIP code 92104 (San Diego) is located in San Diego County, California. San Diego County contains multiple ZIP codes, see the full list at /counties/san-diego-ca.
What is the population of ZIP code 92104? ▼
ZIP code 92104 in San Diego, CA has a population of 44,414 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 92104? ▼
The median household income in ZIP 92104 is $94,014, which is 23% above the national average of $76,288.
What is the average home value in ZIP 92104? ▼
The median home value in ZIP 92104 is $914,700, which is 229% above the national average of $278,155.
What is the demographic makeup of ZIP 92104? ▼
The largest racial group in ZIP 92104 is White at 55.5%. Hispanic or Latino residents make up 33.6% of the population.
How many businesses are in ZIP code 92104? ▼
ZIP code 92104 has 1,056 business establishments employing approximately 9,070 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 92104? ▼
The top industries by establishment count in ZIP 92104 are: Professional, scientific, and technical services (195), Accommodation and food services (182), Other services (except public administration) (133). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 92104? ▼
According to the FHFA House Price Index, home values in ZIP 92104 increased by 12.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 355%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 92104? ▼
In ZIP code 92104, 65.4% of residents aged 25+ have a high school diploma or higher, and 54.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 92104? ▼
The mean commute time for workers in ZIP code 92104 is 22.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 92104? ▼
In ZIP code 92104, approximately 28.8% of occupied housing units are owner-occupied and 71.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 92104? ▼
The poverty rate in ZIP code 92104 is 11.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.