San Diego, CA · standard
ZIP Code 92104
San Diego County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 44,414
- 4,531/sq mi
- $94,014
- Median income
- $914,700
- Median home value
- 54.8%
- Bachelor's or higher
The verdict
San Diego pairs an upper-quartile household income with top-decile home values, in a suburban-density, renter-heavy area.
- Top 23%
- household income, US ZIPs
- Top 3%
- home value, US ZIPs
- 4,531
- people per sq mi
- 29%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 92104 against every reporting US ZIP.
ZIP code 92104 is classified by USPS as a standard delivery area and covers roughly 9.8 square miles in San Diego, San Diego County, California. The area is home to 44,414 residents, producing a population density of 4,531 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 92104 against California and the nation.
On the economic side, the median household income for ZIP 92104 sits at $94,014 (8% below the California average), while per-capita income is $61,459. The poverty rate stands at 11.0% and the unemployment rate at 5.7%. On housing, the median home value is $914,700 (18% above the state average) with median rent at $1,993 per month, and 28.8% of occupied units are owner-occupied, a direct signal of whether 92104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 54.8% of adults hold a bachelor's degree or higher, the median age is 35.2, and the average commute is 22 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing San Diego County, so you can benchmark 92104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 92104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 92104.
- Professional, scientific, and technical services
Professional, scientific, and technical services
195 establishments
- Accommodation and food services
Accommodation and food services
182 establishments
- Other services (except public administration)
Other services (except public administration)
133 establishments
- Retail trade
Retail trade
132 establishments
- Health care and social assistance
Health care and social assistance
93 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 92104, San Diego, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
44,414
Population
9.8
Area (sq mi)
4,531
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 92104?
35.2
Median Age
51.2%
Male
48.8%
Female
17.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$94,014
Median Household Income
-8% vs state
$61,459
Per Capita Income
11.0%
Poverty Rate
5.7%
Unemployment Rate
22.2 min
Mean Commute Time
How ZIP 92104 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$94,014 Top 23% higher than 77% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
25,064
Total Housing Units
23,661
Occupied Units
1,403
Vacant Units
2.00
Avg Household Size
Occupancy Type
$914,700
Median Home Value
+18% vs state
$1,993
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+12.1%
YoY Change (2024)
455
HPI Index (2000 = 100)
+355%
Total Change Since 2000
Home values in ZIP 92104 have increased 12.1% over the past year (2024). Since 2000, this ZIP has seen +355% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.4% | 311 |
| 2021 | +12.3% | 350 |
| 2022 | +18.8% | 415 |
| 2023 | -2.2% | 406 |
| 2024 | +12.1% | 455 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,056 business establishments in ZIP 92104, employing approximately 9,070 people with a combined annual payroll of $361,664,000.
1,056
Businesses
9,070
Employees
$361.7M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 195 | 18.5% |
| Accommodation and food services | 182 | 17.2% |
| Other services (except public administration) | 133 | 12.6% |
| Retail trade | 132 | 12.5% |
| Health care and social assistance | 93 | 8.8% |
| Real estate and rental and leasing | 79 | 7.5% |
| Construction | 48 | 4.5% |
| Finance and insurance | 43 | 4.1% |
| Administrative and support and waste management and remediation services | 36 | 3.4% |
| Educational services | 27 | 2.6% |
| Arts, entertainment, and recreation | 26 | 2.5% |
| Information | 20 | 1.9% |
| Manufacturing | 19 | 1.8% |
| Wholesale trade | 14 | 1.3% |
| Transportation and warehousing | 6 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 92104 vs 92116 →
ZIP 92104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 92105
San Diego (92105)
69,813 residents
- 92113
San Diego (92113)
56,066 residents
- 92104
San Diego (92104)
44,414 residents
- 92102
San Diego (92102)
43,267 residents
- 92101
San Diego (92101)
37,095 residents
- 92116
San Diego (92116)
31,680 residents
- 92103
San Diego (92103)
31,066 residents
- 92108 18,858
San Diego (92108)
18,858 residents
- 92140 3,435
San Diego (92140)
3,435 residents
What this shows Among its immediate neighbors, ZIP 92104 ranks #3 by population — useful context the national average alone can't give.
ZIP 92104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 92108
San Diego (92108)
$103,884 median income
- 92103
San Diego (92103)
$102,626 median income
- 92116
San Diego (92116)
$98,154 median income
- 92104
San Diego (92104)
$94,014 median income
- 92101
San Diego (92101)
$91,566 median income
- 92102
San Diego (92102)
$77,248 median income
- 92105
San Diego (92105)
$68,563 median income
- 92113
San Diego (92113)
$61,819 median income
What this shows By household income, ZIP 92104 ranks #4 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 92116 | San Diego, CA | 31,680 | 1.6 mi |
| 92134 | San Diego, CA | 198 | 1.6 mi |
| 92102 | San Diego, CA | 43,267 | 1.9 mi |
| 92105 | San Diego, CA | 69,813 | 2.1 mi |
| 92103 | San Diego, CA | 31,066 | 2.3 mi |
| 92108 | San Diego, CA | 18,858 | 2.4 mi |
| 92113 | San Diego, CA | 56,066 | 3.2 mi |
| 92101 | San Diego, CA | 37,095 | 2.8 mi |
| 92140 | San Diego, CA | 3,435 | 4.1 mi |
| 92132 | San Diego, CA | 0 | 3.2 mi |
More ZIP Codes in San Diego County
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Frequently Asked Questions
What county is ZIP code 92104 in? ▼
What is the population of ZIP code 92104? ▼
What is the median household income in ZIP 92104? ▼
What is the average home value in ZIP 92104? ▼
What is the demographic makeup of ZIP 92104? ▼
How many businesses are in ZIP code 92104? ▼
What are the main industries in ZIP code 92104? ▼
How have home values changed in ZIP code 92104? ▼
What is the education level in ZIP code 92104? ▼
What is the average commute time in ZIP 92104? ▼
What percentage of residents own vs. rent in ZIP 92104? ▼
What is the poverty rate in ZIP code 92104? ▼
ZIP Code Research Guides
Official Data Resources for San Diego, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.