PlainZIP

Willits, CA · standard

ZIP Code 95490

Mendocino County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

13,264
13/sq mi
$79,594
Median income
$392,700
Median home value
25.4%
Bachelor's or higher

The verdict

Willits pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 39%
household income, US ZIPs
Top 21%
home value, US ZIPs
13
people per sq mi
65%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95490 against every reporting US ZIP.

ZIP code 95490 is a mid-sized community (a standard USPS delivery area) in Willits, Mendocino County, California, home to 13,264 residents across 1012.5 square miles, a density of 13 people per square mile, in the Los Angeles time zone.

ZIP 95490 lands in the middle-income range, with a median household income of $79,594 (22% below the California average), while per-capita income is $40,271. 7.9% of residents live below the poverty line, and the unemployment rate reads 7.3%. On housing, the median home value is $392,700 (49% below the state average) with median rent at $1,243 per month, and 65.2% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 25.4% of adults hold a bachelor's degree or higher, the median age is 44, and the average commute is 20 minutes. California and national benchmarks, shown above, are the best way to contextualize 95490, not the raw numbers alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 95490

Top 5 sectors by establishment count in Willits, CA

Which industries have the most business establishments in ZIP 95490.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 95490, Willits, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

13,264

Population

1012.5

Area (sq mi)

13

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 95490?

44.0

Median Age

46.4%

Male

53.6%

Female

7.1%

Foreign-Born

White 68.2%
African American 0.6%
Asian 1.6%
American Indian or Alaska Native 3.5%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 23.5%
Hispanic or Latino 24.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$79,594

Median Household Income

-22% vs state

$40,271

Per Capita Income

7.9%

Poverty Rate

7.3%

Unemployment Rate

19.8 min

Mean Commute Time

How ZIP 95490 ranks nationally

Willits, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$79,594 Top 39% higher than 61% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.9%
Bachelor's Degree or Higher 25.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

6,324

Total Housing Units

5,701

Occupied Units

623

Vacant Units

2.56

Avg Household Size

Occupancy Type

Owner 65.2%
Renter 34.8%

$392,700

Median Home Value

-49% vs state

$1,243

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.0%

YoY Change (2024)

243

HPI Index (2000 = 100)

+143%

Total Change Since 2000

Home values in ZIP 95490 have increased 3.0% over the past year (2024). Since 2000, this ZIP has seen +143% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.4% 214
2021 +11.1% 237
2022 +7.0% 254
2023 -7.1% 236
2024 +3.0% 243

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 281 business establishments in ZIP 95490, employing approximately 2,733 people with a combined annual payroll of $137,495,000.

281

Businesses

2,733

Employees

$137.5M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 42 14.9%
Construction 35 12.5%
Health care and social assistance 34 12.1%
Accommodation and food services 33 11.7%
Other services (except public administration) 27 9.6%
Professional, scientific, and technical services 22 7.8%
Real estate and rental and leasing 14 5.0%
Manufacturing 13 4.6%
Wholesale trade 12 4.3%
Administrative and support and waste management and remediation services 11 3.9%
Agriculture, forestry, fishing and hunting 8 2.9%
Transportation and warehousing 6 2.1%
Finance and insurance 6 2.1%
Arts, entertainment, and recreation 6 2.1%
Educational services 5 1.8%
Information 4 1.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

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Related Areas

Mendocino County Willits, CA California

Frequently Asked Questions

What county is ZIP code 95490 in? ▼
ZIP code 95490 (Willits) is located in Mendocino County, California. Mendocino County contains multiple ZIP codes, see the full list at /counties/mendocino-ca.
What is the population of ZIP code 95490? ▼
ZIP code 95490 in Willits, CA has a population of 13,264 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 95490? ▼
The median household income in ZIP 95490 is $79,594, which is 4% above the national average of $76,288.
What is the average home value in ZIP 95490? ▼
The median home value in ZIP 95490 is $392,700, which is 41% above the national average of $278,155.
What is the demographic makeup of ZIP 95490? ▼
The largest racial group in ZIP 95490 is White at 68.2%. Hispanic or Latino residents make up 24.5% of the population.
How many businesses are in ZIP code 95490? ▼
ZIP code 95490 has 281 business establishments employing approximately 2,733 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 95490? ▼
The top industries by establishment count in ZIP 95490 are: Retail trade (42), Construction (35), Health care and social assistance (34). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 95490? ▼
According to the FHFA House Price Index, home values in ZIP 95490 increased by 3.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 143%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 95490? ▼
In ZIP code 95490, 54.9% of residents aged 25+ have a high school diploma or higher, and 25.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 95490? ▼
The mean commute time for workers in ZIP code 95490 is 19.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 95490? ▼
In ZIP code 95490, approximately 65.2% of occupied housing units are owner-occupied and 34.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 95490? ▼
The poverty rate in ZIP code 95490 is 7.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.