Willits, CA · standard
ZIP Code 95490
Mendocino County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 13,264
- 13/sq mi Moderate-density area
- $79,594
- Median income Near-median income area
- $392,700
- Median home value Above-median home value
- 25.4%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Willits pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 39%
- household income, US ZIPs
- Top 21%
- home value, US ZIPs
- 13
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95490 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 95490 (Willits, CA) rose +3.0% from 2023 to 2024. The all-transactions index moved from 236.2 in 2023 to 243.1 in 2024 (2000 = 100).
ZIP code 95490 is a mid-sized community (a standard USPS delivery area) in Willits, Mendocino County, California, home to 13,264 residents across 1012.5 square miles, a density of 13 people per square mile, in the Los Angeles time zone.
ZIP 95490 lands in the middle-income range, with a median household income of $79,594 (22% below the average California ZIP), while per-capita income is $40,271. The poverty rate is 7.9%, with unemployment at 7.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $392,700 (49% below the average California ZIP), and median rent is $1,243; owner occupancy is 65.2%.
Educational attainment sits below the national norm: 25.4% of adults hold a bachelor's degree or higher, the median age is 44, and the average commute is 20 minutes. No nearby ZIP peer set is available for this delivery area, so the California and national benchmarks above are the appropriate context for 95490.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 95490
Top 5 sectors by establishment count in Willits, CA
Which industries have the most business establishments in ZIP 95490.
- Retail trade
Retail trade
42 establishments
- Construction
Construction
35 establishments
- Health care and social assistance
Health care and social assistance
34 establishments
- Accommodation and food services
Accommodation and food services
33 establishments
- Other services (except public administration)
Other services (except public administration)
27 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 95490, Willits, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
13,264
Population
1012.5
Area (sq mi)
13
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 95490?
44.0
Median Age
46.4%
Male
53.6%
Female
7.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$79,594
Median Household Income
-22% vs state ZIP avg
$40,271
Per Capita Income
7.9%
Poverty Rate
7.3%
Unemployment Rate
19.8 min
Mean Commute Time
How ZIP 95490 ranks among California ZIPs
Willits, CA household income vs. every California ZIP code
Median household income among 1,583 reporting California ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$79,594 35th percentile higher than 35% of 1,583 California ZIPs
Each bar is a $20K-wide band; taller bars hold more California ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
6,324housing units
6,324
Total Housing Units
5,701
Occupied Units
623
Vacant Units
2.56
Avg Household Size
Occupancy Type
$392,700
Median Home Value
-49% vs state ZIP avg
$1,243
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.0%
YoY Change (2024)
243
HPI Index (2000 = 100)
+143%
Total Change Since 2000
Home values in ZIP 95490 have increased 3.0% over the past year (2024). Since 2000, this ZIP has seen +143% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.4% | 214 |
| 2021 | +11.1% | 237 |
| 2022 | +7.0% | 254 |
| 2023 | -7.1% | 236 |
| 2024 | +3.0% | 243 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 281 business establishments in ZIP 95490, employing approximately 2,733 people with a combined annual payroll of $137,495,000.
281
Businesses
2,733
Employees
$137.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 42 | 14.9% |
| Construction | 35 | 12.5% |
| Health care and social assistance | 34 | 12.1% |
| Accommodation and food services | 33 | 11.7% |
| Other services (except public administration) | 27 | 9.6% |
| Professional, scientific, and technical services | 22 | 7.8% |
| Real estate and rental and leasing | 14 | 5.0% |
| Manufacturing | 13 | 4.6% |
| Wholesale trade | 12 | 4.3% |
| Administrative and support and waste management and remediation services | 11 | 3.9% |
| Agriculture, forestry, fishing and hunting | 8 | 2.9% |
| Transportation and warehousing | 6 | 2.1% |
| Finance and insurance | 6 | 2.1% |
| Arts, entertainment, and recreation | 6 | 2.1% |
| Educational services | 5 | 1.8% |
| Information | 4 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 95490, both outside CA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (13,264 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Mendocino County
Related Areas
Frequently Asked Questions
What county is ZIP code 95490 in?
ZIP code 95490 (Willits) is located in Mendocino County, California. Mendocino County contains multiple ZIP codes, see the full list at /counties/mendocino-ca.
What is the population of ZIP code 95490?
ZIP code 95490 in Willits, CA has a population of 13,264 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 95490?
The median household income in ZIP 95490 is $79,594, which is 4% above the national average of $76,288.
What is the average home value in ZIP 95490?
The median home value in ZIP 95490 is $392,700, which is 41% above the national average of $278,155.
What is the demographic makeup of ZIP 95490?
The largest racial group in ZIP 95490 is White at 68.2%. Hispanic or Latino residents make up 24.5% of the population.
How many businesses are in ZIP code 95490?
ZIP code 95490 has 281 business establishments employing approximately 2,733 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 95490?
The top industries by establishment count in ZIP 95490 are: Retail trade (42), Construction (35), Health care and social assistance (34). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 95490?
According to the FHFA House Price Index, home values in ZIP 95490 increased by 3.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 143%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 95490?
In ZIP code 95490, 54.9% of residents aged 25+ have a high school diploma or higher, and 25.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 95490?
The mean commute time for workers in ZIP code 95490 is 19.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 95490?
In ZIP code 95490, approximately 65.2% of occupied housing units are owner-occupied and 34.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 95490?
The poverty rate in ZIP code 95490 is 7.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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- See how ZIP 95490 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.