Honomu, HI · standard

ZIP Code 96728

Hawaii County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

610
64/sq mi
$67,500
Median income
$427,600
Median home value
39.2%
Bachelor's or higher

The verdict

Honomu pairs a below-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

43th pct
household income, US ZIPs
Top 18%
home value, US ZIPs
64
people per sq mi
78%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96728 against every reporting US ZIP.

ZIP code 96728 is classified by USPS as a standard delivery area and covers roughly 9.5 square miles in Honomu, Hawaii County, Hawaii. The area is home to 610 residents, producing a population density of 64 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96728 against Hawaii and the nation.

On the economic side, the median household income for ZIP 96728 sits at $67,500 (27% below the Hawaii average), while per-capita income is $50,587. The poverty rate stands at 4.3% and the unemployment rate at 0.0%. On housing, the median home value is $427,600 (45% below the state average) with median rent at $1,333 per month, and 77.7% of occupied units are owner-occupied, a direct signal of whether 96728 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 39.2% of adults hold a bachelor's degree or higher, the median age is 51.3, and the average commute is . We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Hawaii County, so you can benchmark 96728 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96728, Honomu, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

610

Population

9.5

Area (sq mi)

64

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96728?

51.3

Median Age

49.5%

Male

50.5%

Female

6.9%

Foreign-Born

White 30.1%
African American 0.8%
Asian 24.5%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 9.3%
Two or More Ethnicities 35.4%
Hispanic or Latino 10.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,500

Median Household Income

-27% vs state

$50,587

Per Capita Income

4.3%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 96728 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$67,500 43rd percentile higher than 43% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.5%
Bachelor's Degree or Higher 39.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

208

Total Housing Units

166

Occupied Units

42

Vacant Units

2.27

Avg Household Size

Occupancy Type

Owner 77.7%
Renter 22.3%

$427,600

Median Home Value

-45% vs state

$1,333

Median Rent

1956

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 8 business establishments in ZIP 96728, employing approximately 35 people with a combined annual payroll of $808,000.

8

Businesses

35

Employees

$808K

Annual Payroll

0

Industry Sectors

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96728 vs 96783 →

ZIP 96728 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96728 ranks #5 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96728 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96728 ranks #3 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96783 Pepeekeo, HI 2,060 2.2 mi
96710 Hakalau, HI 613 5.8 mi
96781 Papaikou, HI 1,670 5.7 mi
96773 Ninole, HI 210 6.6 mi
96780 Papaaloa, HI 557 9.4 mi
96764 Laupahoehoe, HI 799 10.5 mi

More ZIP Codes in Hawaii County

Frequently Asked Questions

What county is ZIP code 96728 in?
ZIP code 96728 (Honomu) is located in Hawaii County, Hawaii. Hawaii County contains multiple ZIP codes, see the full list at /counties/hawaii-hi.
What is the population of ZIP code 96728?
ZIP code 96728 in Honomu, HI has a population of 610 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96728?
The median household income in ZIP 96728 is $67,500, which is 12% below the national average of $76,288.
What is the average home value in ZIP 96728?
The median home value in ZIP 96728 is $427,600, which is 54% above the national average of $278,155.
What is the demographic makeup of ZIP 96728?
The largest racial group in ZIP 96728 is Two or More Ethnicities at 35.4%. Hispanic or Latino residents make up 10.4% of the population.
How many businesses are in ZIP code 96728?
ZIP code 96728 has 8 business establishments employing approximately 35 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 96728?
In ZIP code 96728, 61.5% of residents aged 25+ have a high school diploma or higher, and 39.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96728?
In ZIP code 96728, approximately 77.7% of occupied housing units are owner-occupied and 22.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96728?
The poverty rate in ZIP code 96728 is 4.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Honomu, HI

Verify and explore additional data for this area using these official government sources.