PlainZIP

Medford, OR · standard

ZIP Code 97504

Jackson County, Oregon — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

44,444
367/sq mi
$83,923
Median income
$468,900
Median home value
38.3%
Bachelor's or higher

The verdict

Medford pairs an above-median household income with upper-quartile home values, in a low-density, homeowner-dominated area.

Top 33%
household income, US ZIPs
Top 15%
home value, US ZIPs
367
people per sq mi
64%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97504 against every reporting US ZIP.

ZIP code 97504 is classified by USPS as a standard delivery area and covers roughly 121.1 square miles in Medford, Jackson County, Oregon. The area is home to 44,444 residents, producing a population density of 367 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 97504 against Oregon and the nation.

On the economic side, the median household income for ZIP 97504 sits at $83,923 (8% above the Oregon average), while per-capita income is $44,782. The poverty rate stands at 10.2% and the unemployment rate at 4.8%. On housing, the median home value is $468,900 (8% above the state average) with median rent at $1,414 per month, and 63.7% of occupied units are owner-occupied, a direct signal of whether 97504 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 38.3% of adults hold a bachelor's degree or higher, the median age is 41, and the average commute is 15 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Jackson County, so you can benchmark 97504 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 97504

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 97504.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 97504, Medford, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

44,444

Population

121.1

Area (sq mi)

367

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97504?

41.0

Median Age

49.6%

Male

50.4%

Female

5.7%

Foreign-Born

White 79.3%
African American 1.2%
Asian 1.7%
American Indian or Alaska Native 0.7%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 13.7%
Hispanic or Latino 15.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$83,923

Median Household Income

+8% vs state

$44,782

Per Capita Income

10.2%

Poverty Rate

4.8%

Unemployment Rate

15.3 min

Mean Commute Time

How ZIP 97504 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$83,923 Top 33% higher than 67% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.9%
Bachelor's Degree or Higher 38.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

21,611

Total Housing Units

20,571

Occupied Units

1,040

Vacant Units

2.42

Avg Household Size

Occupancy Type

Owner 63.7%
Renter 36.3%

$468,900

Median Home Value

+8% vs state

$1,414

Median Rent

1986

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.2%

YoY Change (2024)

259

HPI Index (2000 = 100)

+159%

Total Change Since 2000

Home values in ZIP 97504 have increased 3.2% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.5% 201
2021 +14.8% 230
2022 +12.3% 259
2023 -2.9% 251
2024 +3.2% 259

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,674 business establishments in ZIP 97504, employing approximately 28,335 people with a combined annual payroll of $1,731,984,000.

1,674

Businesses

28,335

Employees

$1.7B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 391 23.4%
Construction 169 10.1%
Retail trade 163 9.7%
Finance and insurance 144 8.6%
Accommodation and food services 140 8.4%
Professional, scientific, and technical services 137 8.2%
Real estate and rental and leasing 130 7.8%
Other services (except public administration) 100 6.0%
Administrative and support and waste management and remediation services 71 4.2%
Transportation and warehousing 55 3.3%
Wholesale trade 54 3.2%
Manufacturing 31 1.9%
Information 28 1.7%
Arts, entertainment, and recreation 21 1.3%
Educational services 16 1.0%
Management of companies and enterprises 15 0.9%
Agriculture, forestry, fishing and hunting 7 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97504 vs 97535 →

ZIP 97504 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97504 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97504 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97504 ranks the highest of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97535 Phoenix, OR 5,047 4.1 mi
97540 Talent, OR 7,930 8.8 mi
97501 Medford, OR 42,117 6.3 mi
97524 Eagle Point, OR 14,459 10.6 mi

More ZIP Codes in Jackson County

97501 standard
Medford, OR
Pop: 42,117
97502 standard
Central Point, OR
Pop: 27,694
97520 standard
Ashland, OR
Pop: 24,469
97524 standard
Eagle Point, OR
Pop: 14,459
97503 standard
White City, OR
Pop: 10,528
97540 standard
Talent, OR
Pop: 7,930

Related Areas

Jackson County Medford, OR Oregon

Frequently Asked Questions

What county is ZIP code 97504 in? ▼
ZIP code 97504 (Medford) is located in Jackson County, Oregon. Jackson County contains multiple ZIP codes, see the full list at /counties/jackson-or.
What is the population of ZIP code 97504? ▼
ZIP code 97504 in Medford, OR has a population of 44,444 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97504? ▼
The median household income in ZIP 97504 is $83,923, which is 10% above the national average of $76,288.
What is the average home value in ZIP 97504? ▼
The median home value in ZIP 97504 is $468,900, which is 69% above the national average of $278,155.
What is the demographic makeup of ZIP 97504? ▼
The largest racial group in ZIP 97504 is White at 79.3%. Hispanic or Latino residents make up 15.5% of the population.
How many businesses are in ZIP code 97504? ▼
ZIP code 97504 has 1,674 business establishments employing approximately 28,335 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97504? ▼
The top industries by establishment count in ZIP 97504 are: Health care and social assistance (391), Construction (169), Retail trade (163). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 97504? ▼
According to the FHFA House Price Index, home values in ZIP 97504 increased by 3.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97504? ▼
In ZIP code 97504, 61.9% of residents aged 25+ have a high school diploma or higher, and 38.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97504? ▼
The mean commute time for workers in ZIP code 97504 is 15.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97504? ▼
In ZIP code 97504, approximately 63.7% of occupied housing units are owner-occupied and 36.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97504? ▼
The poverty rate in ZIP code 97504 is 10.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Medford, OR

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.