Talent, OR · standard
ZIP Code 97540
Jackson County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 7,930
- 73/sq mi Moderate-density area
- $65,762
- Median income Near-median income area
- $453,900
- Median home value Above-median home value
- 41.4%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Talent pairs a below-median household income with upper-quartile home values, in a rural, mixed-tenure area.
- 40th pct
- household income, US ZIPs
- Top 16%
- home value, US ZIPs
- 73
- people per sq mi
- 56%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97540 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 97540 (Talent, OR) rose +8.0% from 2023 to 2024. The all-transactions index moved from 260.7 in 2023 to 281.5 in 2024 (2000 = 100).
ZIP code 97540 is a mid-sized community (a standard USPS delivery area) in Talent, Jackson County, Oregon, home to 7,930 residents across 108.2 square miles, a density of 73 people per square mile, in the Los Angeles time zone.
ZIP 97540 reports a modest median household income of $65,762 (16% below the average Oregon ZIP), while per-capita income is $42,682. The poverty rate is 11.5%, with unemployment at 4.8%; those measures add context to the income figure. Median home value is $453,900 (5% above the average Oregon ZIP) and median rent is $1,559; 56.0% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 41.4% of adults hold a bachelor's degree or higher, the median age is 44.6, and the average commute is 22 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Jackson County, so 97540 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97540
Top 5 sectors by establishment count in Talent, OR
Which industries have the most business establishments in ZIP 97540.
- Construction
Construction
28 establishments
- Health care and social assistance
Health care and social assistance
22 establishments
- Retail trade
Retail trade
19 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
16 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
13 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97540, Talent, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
7,930
Population
108.2
Area (sq mi)
73
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97540?
44.6
Median Age
48.3%
Male
51.7%
Female
4.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$65,762
Median Household Income
-16% vs state ZIP avg
$42,682
Per Capita Income
11.5%
Poverty Rate
4.8%
Unemployment Rate
21.5 min
Mean Commute Time
How ZIP 97540 ranks among Oregon ZIPs
Talent, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$65,762 35th percentile higher than 35% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,186housing units
4,186
Total Housing Units
3,986
Occupied Units
200
Vacant Units
2.06
Avg Household Size
Occupancy Type
$453,900
Median Home Value
+5% vs state ZIP avg
$1,559
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.0%
YoY Change (2024)
281
HPI Index (2000 = 100)
+181%
Total Change Since 2000
Home values in ZIP 97540 have increased 8.0% over the past year (2024). Since 2000, this ZIP has seen +181% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.1% | 212 |
| 2021 | +16.5% | 247 |
| 2022 | +9.1% | 269 |
| 2023 | -3.2% | 261 |
| 2024 | +8.0% | 281 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 166 business establishments in ZIP 97540, employing approximately 1,185 people with a combined annual payroll of $56,811,000.
166
Businesses
1,185
Employees
$56.8M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 28 | 16.9% |
| Health care and social assistance | 22 | 13.3% |
| Retail trade | 19 | 11.4% |
| Administrative and support and waste management and remediation services | 16 | 9.6% |
| Real estate and rental and leasing | 13 | 7.8% |
| Professional, scientific, and technical services | 12 | 7.2% |
| Manufacturing | 10 | 6.0% |
| Accommodation and food services | 10 | 6.0% |
| Agriculture, forestry, fishing and hunting | 7 | 4.2% |
| Other services (except public administration) | 6 | 3.6% |
| Wholesale trade | 5 | 3.0% |
| Information | 5 | 3.0% |
| Transportation and warehousing | 4 | 2.4% |
| Arts, entertainment, and recreation | 4 | 2.4% |
| Educational services | 3 | 1.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 97540 vs 97535 →
ZIP 97540 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97504
Medford (97504)
44,444 residents
- 97501
Medford (97501)
42,117 residents
- 97540 7,930
Talent (97540)
7,930 residents
- 97535 5,047
Phoenix (97535)
5,047 residents
What this shows Among its immediate neighbors, ZIP 97540 ranks #3 by population - useful context the national average alone can't give.
ZIP 97540 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97504
Medford (97504)
$83,923 median income
- 97535
Phoenix (97535)
$66,052 median income
- 97540
Talent (97540)
$65,762 median income
- 97501
Medford (97501)
$63,977 median income
What this shows By household income, ZIP 97540 ranks #3 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97540, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (7,930 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Jackson County
Related Areas
Frequently Asked Questions
What county is ZIP code 97540 in?
ZIP code 97540 (Talent) is located in Jackson County, Oregon. Jackson County contains multiple ZIP codes, see the full list at /counties/jackson-or.
What is the population of ZIP code 97540?
ZIP code 97540 in Talent, OR has a population of 7,930 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97540?
The median household income in ZIP 97540 is $65,762, which is 14% below the national average of $76,288.
What is the average home value in ZIP 97540?
The median home value in ZIP 97540 is $453,900, which is 63% above the national average of $278,155.
What is the demographic makeup of ZIP 97540?
The largest racial group in ZIP 97540 is White at 84.0%. Hispanic or Latino residents make up 12.5% of the population.
How many businesses are in ZIP code 97540?
ZIP code 97540 has 166 business establishments employing approximately 1,185 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97540?
The top industries by establishment count in ZIP 97540 are: Construction (28), Health care and social assistance (22), Retail trade (19). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 97540?
According to the FHFA House Price Index, home values in ZIP 97540 increased by 8.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 181%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97540?
In ZIP code 97540, 54.8% of residents aged 25+ have a high school diploma or higher, and 41.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97540?
The mean commute time for workers in ZIP code 97540 is 21.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97540?
In ZIP code 97540, approximately 56.0% of occupied housing units are owner-occupied and 44.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97540?
The poverty rate in ZIP code 97540 is 11.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97540's numbers, next.
- See how ZIP 97540 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Talent, OR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.