Maggie Valley, NC · standard
ZIP Code 28751
Haywood County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,916
- 25/sq mi
- $69,057
- Median income
- $313,500
- Median home value
- 33.8%
- Bachelor's or higher
The verdict
Maggie Valley pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 45th pct
- household income, US ZIPs
- Top 31%
- home value, US ZIPs
- 25
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28751 against every reporting US ZIP.
ZIP code 28751 is classified by USPS as a standard delivery area and covers roughly 116.2 square miles in Maggie Valley, Haywood County, North Carolina. The area is home to 2,916 residents, producing a population density of 25 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28751 against North Carolina and the nation.
On the economic side, the median household income for ZIP 28751 sits at $69,057 (0% below the North Carolina average), while per-capita income is $39,546. The poverty rate stands at 12.3% and the unemployment rate at 1.4%. On housing, the median home value is $313,500 (21% above the state average) with median rent at $1,018 per month, and 83.8% of occupied units are owner-occupied, a direct signal of whether 28751 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 33.8% of adults hold a bachelor's degree or higher, the median age is 58.1, and the average commute is —. We also surface 5 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Haywood County, so you can benchmark 28751 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 28751
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 28751.
- Accommodation and food services
Accommodation and food services
45 establishments
- Retail trade
Retail trade
20 establishments
- Construction 17
Construction
17 establishments
- Real estate and rental and leasing 15
Real estate and rental and leasing
15 establishments
- Professional, scientific, and technical services 9
Professional, scientific, and technical services
9 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28751, Maggie Valley, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,916
Population
116.2
Area (sq mi)
25
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28751?
58.1
Median Age
51.8%
Male
48.2%
Female
3.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,057
Median Household Income
-0% vs state
$39,546
Per Capita Income
12.3%
Poverty Rate
1.4%
Unemployment Rate
How ZIP 28751 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$69,057 45th percentile higher than 45% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
4,191
Total Housing Units
1,859
Occupied Units
2,332
Vacant Units
2.21
Avg Household Size
Occupancy Type
$313,500
Median Home Value
+21% vs state
$1,018
Median Rent
1990
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.8%
YoY Change (2024)
281
HPI Index (2000 = 100)
+181%
Total Change Since 2000
Home values in ZIP 28751 have increased 2.8% over the past year (2024). Since 2000, this ZIP has seen +181% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.4% | 167 |
| 2021 | +16.2% | 194 |
| 2022 | +33.3% | 258 |
| 2023 | +5.7% | 273 |
| 2024 | +2.8% | 281 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 137 business establishments in ZIP 28751, employing approximately 1,054 people with a combined annual payroll of $27,351,000.
137
Businesses
1,054
Employees
$27.4M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 45 | 32.9% |
| Retail trade | 20 | 14.6% |
| Construction | 17 | 12.4% |
| Real estate and rental and leasing | 15 | 10.9% |
| Professional, scientific, and technical services | 9 | 6.6% |
| Other services (except public administration) | 8 | 5.8% |
| Administrative and support and waste management and remediation services | 7 | 5.1% |
| Manufacturing | 5 | 3.6% |
| Health care and social assistance | 3 | 2.2% |
| Arts, entertainment, and recreation | 3 | 2.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28751 vs 28785 →
ZIP 28751 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28786
Waynesville (28786)
20,714 residents
- 28779
Sylva (28779)
16,111 residents
- 28785 7,338
Waynesville (28785)
7,338 residents
- 28751 2,916
Maggie Valley (28751)
2,916 residents
- 28707 94
Balsam (28707)
94 residents
- 28725 43
Dillsboro (28725)
43 residents
What this shows Among its immediate neighbors, ZIP 28751 ranks #4 by population — useful context the national average alone can't give.
ZIP 28751 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28751
Maggie Valley (28751)
$69,057 median income
- 28785
Waynesville (28785)
$61,769 median income
- 28786
Waynesville (28786)
$59,371 median income
- 28725
Dillsboro (28725)
$57,750 median income
- 28779
Sylva (28779)
$57,727 median income
What this shows By household income, ZIP 28751 ranks the highest of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Haywood County
Related Areas
Frequently Asked Questions
What county is ZIP code 28751 in? ▼
What is the population of ZIP code 28751? ▼
What is the median household income in ZIP 28751? ▼
What is the average home value in ZIP 28751? ▼
What is the demographic makeup of ZIP 28751? ▼
How many businesses are in ZIP code 28751? ▼
What are the main industries in ZIP code 28751? ▼
How have home values changed in ZIP code 28751? ▼
What is the education level in ZIP code 28751? ▼
What percentage of residents own vs. rent in ZIP 28751? ▼
What is the poverty rate in ZIP code 28751? ▼
ZIP Code Research Guides
Official Data Resources for Maggie Valley, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.