PlainZIP

Maggie Valley, NC · standard

ZIP Code 28751

Haywood County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,916
25/sq mi
$69,057
Median income
$313,500
Median home value
33.8%
Bachelor's or higher

The verdict

Maggie Valley pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

45th pct
household income, US ZIPs
Top 31%
home value, US ZIPs
25
people per sq mi
84%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28751 against every reporting US ZIP.

ZIP code 28751 covers 116.2 square miles in Maggie Valley, Haywood County, North Carolina (a standard USPS delivery area), with a modest 2,916 residents on file, a density of 25 people per square mile, in the New York time zone.

ZIP 28751 reports a modest median household income of $69,057 (0% below the North Carolina average), while per-capita income is $39,546. Local economic indicators show a 12.3% poverty rate alongside 1.4% unemployment. On housing, the median home value is $313,500 (21% above the state average) with median rent at $1,018 per month, and 83.8% of occupied units are owner-occupied.

A solid share of residents have a four-year degree: 33.8% of adults hold a bachelor's degree or higher, the median age is 58.1, and the average commute is -. We also surface 5 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Haywood County, so you can benchmark 28751 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 28751

Top 5 sectors by establishment count in Maggie Valley, NC

Which industries have the most business establishments in ZIP 28751.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28751, Maggie Valley, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,916

Population

116.2

Area (sq mi)

25

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28751?

58.1

Median Age

51.8%

Male

48.2%

Female

3.4%

Foreign-Born

White 90.6%
African American 0.2%
Asian 1.1%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.4%
Hispanic or Latino 4.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$69,057

Median Household Income

-0% vs state

$39,546

Per Capita Income

12.3%

Poverty Rate

1.4%

Unemployment Rate

How ZIP 28751 ranks nationally

Maggie Valley, NC household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$69,057 45th percentile higher than 45% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.4%
Bachelor's Degree or Higher 33.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,191

Total Housing Units

1,859

Occupied Units

2,332

Vacant Units

2.21

Avg Household Size

Occupancy Type

Owner 83.8%
Renter 16.2%

$313,500

Median Home Value

+21% vs state

$1,018

Median Rent

1990

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.8%

YoY Change (2024)

281

HPI Index (2000 = 100)

+181%

Total Change Since 2000

Home values in ZIP 28751 have increased 2.8% over the past year (2024). Since 2000, this ZIP has seen +181% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.4% 167
2021 +16.2% 194
2022 +33.3% 258
2023 +5.7% 273
2024 +2.8% 281

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 137 business establishments in ZIP 28751, employing approximately 1,054 people with a combined annual payroll of $27,351,000.

137

Businesses

1,054

Employees

$27.4M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 45 32.9%
Retail trade 20 14.6%
Construction 17 12.4%
Real estate and rental and leasing 15 10.9%
Professional, scientific, and technical services 9 6.6%
Other services (except public administration) 8 5.8%
Administrative and support and waste management and remediation services 7 5.1%
Manufacturing 5 3.6%
Health care and social assistance 3 2.2%
Arts, entertainment, and recreation 3 2.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28751 vs 28785 →

ZIP 28751 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28751 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28751 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28751 ranks the highest of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28785 Waynesville, NC 7,338 9.3 mi
28707 Balsam, NC 94 8.0 mi
28786 Waynesville, NC 20,714 7.8 mi
28779 Sylva, NC 16,111 11.5 mi
28725 Dillsboro, NC 43 12.1 mi

More ZIP Codes in Haywood County

28786 standard
Waynesville, NC
Pop: 20,714
28716 standard
Canton, NC
Pop: 17,477
28721 standard
Clyde, NC
Pop: 10,063
28785 standard
Waynesville, NC
Pop: 7,338
28745 standard
Lake Junaluska, NC
Pop: 551

Related Areas

Haywood County Maggie Valley, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28751 in? ▼
ZIP code 28751 (Maggie Valley) is located in Haywood County, North Carolina. Haywood County contains multiple ZIP codes, see the full list at /counties/haywood-nc.
What is the population of ZIP code 28751? ▼
ZIP code 28751 in Maggie Valley, NC has a population of 2,916 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28751? ▼
The median household income in ZIP 28751 is $69,057, which is 9% below the national average of $76,288.
What is the average home value in ZIP 28751? ▼
The median home value in ZIP 28751 is $313,500, which is 13% above the national average of $278,155.
What is the demographic makeup of ZIP 28751? ▼
The largest racial group in ZIP 28751 is White at 90.6%. Hispanic or Latino residents make up 4.2% of the population.
How many businesses are in ZIP code 28751? ▼
ZIP code 28751 has 137 business establishments employing approximately 1,054 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28751? ▼
The top industries by establishment count in ZIP 28751 are: Accommodation and food services (45), Retail trade (20), Construction (17). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 28751? ▼
According to the FHFA House Price Index, home values in ZIP 28751 increased by 2.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 181%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28751? ▼
In ZIP code 28751, 59.4% of residents aged 25+ have a high school diploma or higher, and 33.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 28751? ▼
In ZIP code 28751, approximately 83.8% of occupied housing units are owner-occupied and 16.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28751? ▼
The poverty rate in ZIP code 28751 is 12.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.