Panama City, FL · standard
ZIP Code 32401
Bay County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,647
- 817/sq mi High-density area
- $52,523
- Median income Below-median income area
- $230,500
- Median home value Near-median home value
- 21.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Panama City pairs one of the lowest household incomes in the country with above-median home values, in a low-density, homeowner-dominated area.
- 18th pct
- household income, US ZIPs
- Top 48%
- home value, US ZIPs
- 817
- people per sq mi
- 60%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32401 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 32401 (Panama City, FL) rose +4.5% from 2023 to 2024. The all-transactions index moved from 321.6 in 2023 to 336.1 in 2024 (2000 = 100).
ZIP code 32401 is a densely settled ZIP (a standard USPS delivery area) in Panama City, Bay County, Florida, with 22,647 residents across 27.7 square miles, a density of 817 people per square mile, in the Chicago time zone.
ZIP 32401 reports a modest median household income of $52,523 (32% below the average Florida ZIP), while per-capita income is $37,460. The poverty rate is 16.3%, with unemployment at 7.1%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $230,500 (39% below the average Florida ZIP), and median rent is $1,152; owner occupancy is 60.3%.
Educational attainment sits below the national norm: 21.1% of adults hold a bachelor's degree or higher, the median age is 43.5, and the average commute is 21 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Bay County, so 32401 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 32401
Top 5 sectors by establishment count in Panama City, FL
Which industries have the most business establishments in ZIP 32401.
- Professional, scientific, and technical services
Professional, scientific, and technical services
137 establishments
- Retail trade
Retail trade
131 establishments
- Health care and social assistance
Health care and social assistance
107 establishments
- Accommodation and food services
Accommodation and food services
84 establishments
- Other services (except public administration)
Other services (except public administration)
74 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32401, Panama City, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
22,647
Population
27.7
Area (sq mi)
817
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 32401?
43.5
Median Age
47.7%
Male
52.3%
Female
10.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$52,523
Median Household Income
-32% vs state ZIP avg
$37,460
Per Capita Income
16.3%
Poverty Rate
7.1%
Unemployment Rate
21.3 min
Mean Commute Time
How ZIP 32401 ranks among Florida ZIPs
Panama City, FL household income vs. every Florida ZIP code
Median household income among 946 reporting Florida ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$52,523 15th percentile higher than 15% of 946 Florida ZIPs
Each bar is a $20K-wide band; taller bars hold more Florida ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,522housing units
10,522
Total Housing Units
8,951
Occupied Units
1,571
Vacant Units
2.08
Avg Household Size
Occupancy Type
$230,500
Median Home Value
-39% vs state ZIP avg
$1,152
Median Rent
1964
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.5%
YoY Change (2024)
336
HPI Index (2000 = 100)
+236%
Total Change Since 2000
Home values in ZIP 32401 have increased 4.5% over the past year (2024). Since 2000, this ZIP has seen +236% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +11.5% | 226 |
| 2021 | +8.7% | 246 |
| 2022 | +24.2% | 305 |
| 2023 | +5.3% | 322 |
| 2024 | +4.5% | 336 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 831 business establishments in ZIP 32401, employing approximately 11,039 people with a combined annual payroll of $597,200,000.
831
Businesses
11,039
Employees
$597.2M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 137 | 16.5% |
| Retail trade | 131 | 15.8% |
| Health care and social assistance | 107 | 12.9% |
| Accommodation and food services | 84 | 10.1% |
| Other services (except public administration) | 74 | 8.9% |
| Construction | 67 | 8.1% |
| Real estate and rental and leasing | 48 | 5.8% |
| Administrative and support and waste management and remediation services | 38 | 4.6% |
| Finance and insurance | 37 | 4.5% |
| Wholesale trade | 35 | 4.2% |
| Transportation and warehousing | 23 | 2.8% |
| Manufacturing | 17 | 2.0% |
| Information | 11 | 1.3% |
| Educational services | 9 | 1.1% |
| Arts, entertainment, and recreation | 8 | 1.0% |
| Management of companies and enterprises | 4 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 32401 vs 32405 →
ZIP 32401 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32405
Panama City (32405)
29,980 residents
- 32401
Panama City (32401)
22,647 residents
- 32444
Lynn Haven (32444)
18,985 residents
- 32408
Panama City (32408)
15,352 residents
- 32407 9,347
Panama City Beach (32407)
9,347 residents
- 32403 2,995
Panama City (32403)
2,995 residents
What this shows Among its immediate neighbors, ZIP 32401 ranks #2 by population - useful context the national average alone can't give.
ZIP 32401 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32403
Panama City (32403)
$118,594 median income
- 32444
Lynn Haven (32444)
$83,160 median income
- 32407
Panama City Beach (32407)
$80,831 median income
- 32408
Panama City (32408)
$80,822 median income
- 32405
Panama City (32405)
$73,373 median income
- 32401
Panama City (32401)
$52,523 median income
What this shows By household income, ZIP 32401 ranks #6 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 32401, both outside FL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (22,647 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Bay County
Related Areas
Frequently Asked Questions
What county is ZIP code 32401 in?
ZIP code 32401 (Panama City) is located in Bay County, Florida. Bay County contains multiple ZIP codes, see the full list at /counties/bay-fl.
What is the population of ZIP code 32401?
ZIP code 32401 in Panama City, FL has a population of 22,647 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32401?
The median household income in ZIP 32401 is $52,523, which is 31% below the national average of $76,288.
What is the average home value in ZIP 32401?
The median home value in ZIP 32401 is $230,500, which is 17% below the national average of $278,155.
What is the demographic makeup of ZIP 32401?
The largest racial group in ZIP 32401 is White at 63.3%. Hispanic or Latino residents make up 10.0% of the population.
How many businesses are in ZIP code 32401?
ZIP code 32401 has 831 business establishments employing approximately 11,039 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32401?
The top industries by establishment count in ZIP 32401 are: Professional, scientific, and technical services (137), Retail trade (131), Health care and social assistance (107). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32401?
According to the FHFA House Price Index, home values in ZIP 32401 increased by 4.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 236%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32401?
In ZIP code 32401, 54.8% of residents aged 25+ have a high school diploma or higher, and 21.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32401?
The mean commute time for workers in ZIP code 32401 is 21.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32401?
In ZIP code 32401, approximately 60.3% of occupied housing units are owner-occupied and 39.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32401?
The poverty rate in ZIP code 32401 is 16.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 32401's numbers, next.
- See how ZIP 32401 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Panama City, FL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.