PlainZIP

Panama City, FL · standard

ZIP Code 32401

Bay County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

22,647
817/sq mi
$52,523
Median income
$230,500
Median home value
21.1%
Bachelor's or higher

The verdict

Panama City pairs one of the lowest household incomes in the country with above-median home values, in a low-density, homeowner-dominated area.

18th pct
household income, US ZIPs
Top 48%
home value, US ZIPs
817
people per sq mi
60%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32401 against every reporting US ZIP.

ZIP code 32401 is a densely settled ZIP (a standard USPS delivery area) in Panama City, Bay County, Florida, with 22,647 residents across 27.7 square miles, a density of 817 people per square mile, in the Chicago time zone.

ZIP 32401 reports a modest median household income of $52,523 (32% below the Florida average), while per-capita income is $37,460. The poverty rate stands at 16.3% and the unemployment rate at 7.1%. On housing, the median home value is $230,500 (39% below the state average) with median rent at $1,152 per month, and 60.3% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 21.1% of adults hold a bachelor's degree or higher, the median age is 43.5, and the average commute is 21 minutes. A geography-based comparison follows: 5 ZIP codes within about 10 miles of 32401, plus 6 more within Bay County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 32401

Top 5 sectors by establishment count in Panama City, FL

Which industries have the most business establishments in ZIP 32401.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32401, Panama City, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

22,647

Population

27.7

Area (sq mi)

817

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32401?

43.5

Median Age

47.7%

Male

52.3%

Female

10.9%

Foreign-Born

White 63.3%
African American 22.9%
Asian 2.1%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.3%
Two or More Ethnicities 8.5%
Hispanic or Latino 10.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$52,523

Median Household Income

-32% vs state

$37,460

Per Capita Income

16.3%

Poverty Rate

7.1%

Unemployment Rate

21.3 min

Mean Commute Time

How ZIP 32401 ranks nationally

Panama City, FL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$52,523 18th percentile higher than 18% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.8%
Bachelor's Degree or Higher 21.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,522

Total Housing Units

8,951

Occupied Units

1,571

Vacant Units

2.08

Avg Household Size

Occupancy Type

Owner 60.3%
Renter 39.7%

$230,500

Median Home Value

-39% vs state

$1,152

Median Rent

1964

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.5%

YoY Change (2024)

336

HPI Index (2000 = 100)

+236%

Total Change Since 2000

Home values in ZIP 32401 have increased 4.5% over the past year (2024). Since 2000, this ZIP has seen +236% cumulative appreciation.

Year Annual Change HPI Index
2020 +11.5% 226
2021 +8.7% 246
2022 +24.2% 305
2023 +5.3% 322
2024 +4.5% 336

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 831 business establishments in ZIP 32401, employing approximately 11,039 people with a combined annual payroll of $597,200,000.

831

Businesses

11,039

Employees

$597.2M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 137 16.5%
Retail trade 131 15.8%
Health care and social assistance 107 12.9%
Accommodation and food services 84 10.1%
Other services (except public administration) 74 8.9%
Construction 67 8.1%
Real estate and rental and leasing 48 5.8%
Administrative and support and waste management and remediation services 38 4.6%
Finance and insurance 37 4.5%
Wholesale trade 35 4.2%
Transportation and warehousing 23 2.8%
Manufacturing 17 2.0%
Information 11 1.3%
Educational services 9 1.1%
Arts, entertainment, and recreation 8 1.0%
Management of companies and enterprises 4 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32401 vs 32405 →

ZIP 32401 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32401 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32401 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32401 ranks #6 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32405 Panama City, FL 29,980 2.8 mi
32408 Panama City, FL 15,352 4.1 mi
32444 Lynn Haven, FL 18,985 5.5 mi
32407 Panama City Beach, FL 9,347 8.3 mi
32403 Panama City, FL 2,995 9.6 mi

More ZIP Codes in Bay County

32404 standard
Panama City, FL
Pop: 38,425
32405 standard
Panama City, FL
Pop: 29,980
32444 standard
Lynn Haven, FL
Pop: 18,985
32408 standard
Panama City, FL
Pop: 15,352
32413 standard
Panama City Beach, FL
Pop: 13,128
32407 standard
Panama City Beach, FL
Pop: 9,347

Related Areas

Bay County Panama City, FL Florida

Frequently Asked Questions

What county is ZIP code 32401 in? ▼
ZIP code 32401 (Panama City) is located in Bay County, Florida. Bay County contains multiple ZIP codes, see the full list at /counties/bay-fl.
What is the population of ZIP code 32401? ▼
ZIP code 32401 in Panama City, FL has a population of 22,647 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32401? ▼
The median household income in ZIP 32401 is $52,523, which is 31% below the national average of $76,288.
What is the average home value in ZIP 32401? ▼
The median home value in ZIP 32401 is $230,500, which is 17% below the national average of $278,155.
What is the demographic makeup of ZIP 32401? ▼
The largest racial group in ZIP 32401 is White at 63.3%. Hispanic or Latino residents make up 10.0% of the population.
How many businesses are in ZIP code 32401? ▼
ZIP code 32401 has 831 business establishments employing approximately 11,039 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32401? ▼
The top industries by establishment count in ZIP 32401 are: Professional, scientific, and technical services (137), Retail trade (131), Health care and social assistance (107). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32401? ▼
According to the FHFA House Price Index, home values in ZIP 32401 increased by 4.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 236%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32401? ▼
In ZIP code 32401, 54.8% of residents aged 25+ have a high school diploma or higher, and 21.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32401? ▼
The mean commute time for workers in ZIP code 32401 is 21.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32401? ▼
In ZIP code 32401, approximately 60.3% of occupied housing units are owner-occupied and 39.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32401? ▼
The poverty rate in ZIP code 32401 is 16.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.