PlainZIP

Panama City, FL · standard

ZIP Code 32404

Bay County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

38,425
115/sq mi
$74,708
Median income
$273,500
Median home value
23.4%
Bachelor's or higher

The verdict

Panama City pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 46%
household income, US ZIPs
Top 38%
home value, US ZIPs
115
people per sq mi
69%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32404 against every reporting US ZIP.

ZIP code 32404 is a densely settled ZIP (a standard USPS delivery area) in Panama City, Bay County, Florida, with 38,425 residents across 333.8 square miles, a density of 115 people per square mile, in the Chicago time zone.

ZIP 32404 lands in the middle-income range, with a median household income of $74,708 (3% below the Florida average), while per-capita income is $34,098. Local economic indicators show a 10.5% poverty rate alongside 3.1% unemployment. Housing costs here run $273,500 for a typical home value (27% below the state average), with rent averaging $1,399 a month; 69.2% of homes are owner-occupied.

Educational attainment sits below the national norm: 23.4% of adults hold a bachelor's degree or higher, the median age is 37.1, and the average commute is 26 minutes. To put 32404 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Bay County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 32404

Top 5 sectors by establishment count in Panama City, FL

Which industries have the most business establishments in ZIP 32404.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32404, Panama City, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

38,425

Population

333.8

Area (sq mi)

115

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32404?

37.1

Median Age

51.5%

Male

48.5%

Female

6.0%

Foreign-Born

White 70.6%
African American 13.3%
Asian 2.6%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 11.3%
Hispanic or Latino 9.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,708

Median Household Income

-3% vs state

$34,098

Per Capita Income

10.5%

Poverty Rate

3.1%

Unemployment Rate

26.4 min

Mean Commute Time

How ZIP 32404 ranks nationally

Panama City, FL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$74,708 Top 46% higher than 54% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.4%
Bachelor's Degree or Higher 23.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

17,934

Total Housing Units

16,158

Occupied Units

1,776

Vacant Units

2.55

Avg Household Size

Occupancy Type

Owner 69.2%
Renter 30.8%

$273,500

Median Home Value

-27% vs state

$1,399

Median Rent

1993

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.2%

YoY Change (2024)

263

HPI Index (2000 = 100)

+163%

Total Change Since 2000

Home values in ZIP 32404 have increased 4.2% over the past year (2024). Since 2000, this ZIP has seen +163% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.5% 184
2021 +8.8% 201
2022 +19.2% 239
2023 +5.6% 253
2024 +4.2% 263

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 523 business establishments in ZIP 32404, employing approximately 5,398 people with a combined annual payroll of $211,825,000.

523

Businesses

5,398

Employees

$211.8M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Construction 104 19.9%
Retail trade 87 16.6%
Other services (except public administration) 57 10.9%
Administrative and support and waste management and remediation services 54 10.3%
Accommodation and food services 52 9.9%
Professional, scientific, and technical services 33 6.3%
Health care and social assistance 27 5.2%
Real estate and rental and leasing 26 5.0%
Finance and insurance 20 3.8%
Wholesale trade 16 3.1%
Manufacturing 15 2.9%
Transportation and warehousing 14 2.7%
Information 6 1.1%
Arts, entertainment, and recreation 6 1.1%
Educational services 3 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32404 vs 32444 →

ZIP 32404 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32404 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32404 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32404 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32444 Lynn Haven, FL 18,985 9.1 mi
32403 Panama City, FL 2,995 10.6 mi

More ZIP Codes in Bay County

32405 standard
Panama City, FL
Pop: 29,980
32401 standard
Panama City, FL
Pop: 22,647
32444 standard
Lynn Haven, FL
Pop: 18,985
32408 standard
Panama City, FL
Pop: 15,352
32413 standard
Panama City Beach, FL
Pop: 13,128
32407 standard
Panama City Beach, FL
Pop: 9,347

Related Areas

Bay County Panama City, FL Florida

Frequently Asked Questions

What county is ZIP code 32404 in? ▼
ZIP code 32404 (Panama City) is located in Bay County, Florida. Bay County contains multiple ZIP codes, see the full list at /counties/bay-fl.
What is the population of ZIP code 32404? ▼
ZIP code 32404 in Panama City, FL has a population of 38,425 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32404? ▼
The median household income in ZIP 32404 is $74,708, which is 2% below the national average of $76,288.
What is the average home value in ZIP 32404? ▼
The median home value in ZIP 32404 is $273,500, which is 2% below the national average of $278,155.
What is the demographic makeup of ZIP 32404? ▼
The largest racial group in ZIP 32404 is White at 70.6%. Hispanic or Latino residents make up 9.4% of the population.
How many businesses are in ZIP code 32404? ▼
ZIP code 32404 has 523 business establishments employing approximately 5,398 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32404? ▼
The top industries by establishment count in ZIP 32404 are: Construction (104), Retail trade (87), Other services (except public administration) (57). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 32404? ▼
According to the FHFA House Price Index, home values in ZIP 32404 increased by 4.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 163%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32404? ▼
In ZIP code 32404, 56.4% of residents aged 25+ have a high school diploma or higher, and 23.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32404? ▼
The mean commute time for workers in ZIP code 32404 is 26.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32404? ▼
In ZIP code 32404, approximately 69.2% of occupied housing units are owner-occupied and 30.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32404? ▼
The poverty rate in ZIP code 32404 is 10.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.