PlainZIP

Panama City, FL · standard

ZIP Code 32408

Bay County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

15,352
562/sq mi
$80,822
Median income
$382,300
Median home value
35.8%
Bachelor's or higher

The verdict

Panama City pairs an above-median household income with upper-quartile home values, in a low-density, homeowner-dominated area.

Top 37%
household income, US ZIPs
Top 22%
home value, US ZIPs
562
people per sq mi
63%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32408 against every reporting US ZIP.

ZIP code 32408 is a mid-sized community (a standard USPS delivery area) in Panama City, Bay County, Florida, home to 15,352 residents across 27.3 square miles, a density of 562 people per square mile, in the Chicago time zone.

ZIP 32408 lands in the middle-income range, with a median household income of $80,822 (5% above the Florida average), while per-capita income is $50,125. Poverty here runs at 9.7%, with unemployment measured at 2.8%. Housing costs here run $382,300 for a typical home value (2% above the state average), with rent averaging $1,584 a month; 63.0% of homes are owner-occupied.

A solid share of residents have a four-year degree: 35.8% of adults hold a bachelor's degree or higher, the median age is 47.8, and the average commute is 21 minutes. A geography-based comparison follows: 4 ZIP codes within about 10 miles of 32408, plus 6 more within Bay County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 32408

Top 5 sectors by establishment count in Panama City, FL

Which industries have the most business establishments in ZIP 32408.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32408, Panama City, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

15,352

Population

27.3

Area (sq mi)

562

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32408?

47.8

Median Age

50.3%

Male

49.7%

Female

12.7%

Foreign-Born

White 83.1%
African American 3.6%
Asian 2.0%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.1%
Hispanic or Latino 6.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$80,822

Median Household Income

+5% vs state

$50,125

Per Capita Income

9.7%

Poverty Rate

2.8%

Unemployment Rate

21.3 min

Mean Commute Time

How ZIP 32408 ranks nationally

Panama City, FL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$80,822 Top 37% higher than 63% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 60.3%
Bachelor's Degree or Higher 35.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

17,531

Total Housing Units

9,135

Occupied Units

8,396

Vacant Units

2.05

Avg Household Size

Occupancy Type

Owner 63.0%
Renter 37.0%

$382,300

Median Home Value

+2% vs state

$1,584

Median Rent

1989

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-2.6%

YoY Change (2024)

353

HPI Index (2000 = 100)

+253%

Total Change Since 2000

Home values in ZIP 32408 have decreased 2.6% over the past year (2024). Since 2000, this ZIP has seen +253% cumulative appreciation.

Year Annual Change HPI Index
2020 +7.3% 227
2021 +15.3% 262
2022 +25.5% 328
2023 +10.3% 362
2024 -2.6% 353

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 538 business establishments in ZIP 32408, employing approximately 5,001 people with a combined annual payroll of $218,985,000.

538

Businesses

5,001

Employees

$219.0M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Real estate and rental and leasing 81 15.1%
Construction 75 13.9%
Accommodation and food services 66 12.3%
Professional, scientific, and technical services 61 11.3%
Retail trade 57 10.6%
Other services (except public administration) 42 7.8%
Health care and social assistance 32 6.0%
Administrative and support and waste management and remediation services 29 5.4%
Transportation and warehousing 20 3.7%
Finance and insurance 19 3.5%
Manufacturing 15 2.8%
Wholesale trade 14 2.6%
Arts, entertainment, and recreation 14 2.6%
Information 8 1.5%
Educational services 3 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32408 vs 32401 →

ZIP 32408 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32408 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32408 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32408 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32401 Panama City, FL 22,647 4.1 mi
32405 Panama City, FL 29,980 5.4 mi
32407 Panama City Beach, FL 9,347 5.8 mi
32444 Lynn Haven, FL 18,985 8.2 mi

More ZIP Codes in Bay County

32404 standard
Panama City, FL
Pop: 38,425
32405 standard
Panama City, FL
Pop: 29,980
32401 standard
Panama City, FL
Pop: 22,647
32444 standard
Lynn Haven, FL
Pop: 18,985
32413 standard
Panama City Beach, FL
Pop: 13,128
32407 standard
Panama City Beach, FL
Pop: 9,347

Related Areas

Bay County Panama City, FL Florida

Frequently Asked Questions

What county is ZIP code 32408 in? ▼
ZIP code 32408 (Panama City) is located in Bay County, Florida. Bay County contains multiple ZIP codes, see the full list at /counties/bay-fl.
What is the population of ZIP code 32408? ▼
ZIP code 32408 in Panama City, FL has a population of 15,352 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32408? ▼
The median household income in ZIP 32408 is $80,822, which is 6% above the national average of $76,288.
What is the average home value in ZIP 32408? ▼
The median home value in ZIP 32408 is $382,300, which is 37% above the national average of $278,155.
What is the demographic makeup of ZIP 32408? ▼
The largest racial group in ZIP 32408 is White at 83.1%. Hispanic or Latino residents make up 6.9% of the population.
How many businesses are in ZIP code 32408? ▼
ZIP code 32408 has 538 business establishments employing approximately 5,001 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32408? ▼
The top industries by establishment count in ZIP 32408 are: Real estate and rental and leasing (81), Construction (75), Accommodation and food services (66). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 32408? ▼
According to the FHFA House Price Index, home values in ZIP 32408 decreased by 2.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 253%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32408? ▼
In ZIP code 32408, 60.3% of residents aged 25+ have a high school diploma or higher, and 35.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32408? ▼
The mean commute time for workers in ZIP code 32408 is 21.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32408? ▼
In ZIP code 32408, approximately 63.0% of occupied housing units are owner-occupied and 37.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32408? ▼
The poverty rate in ZIP code 32408 is 9.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.