Marianna, FL · standard
ZIP Code 32448
Jackson County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,684
- 18/sq mi Moderate-density area
- $43,862
- Median income Below-median income area
- $110,800
- Median home value Below-median home value
- 10.8%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Marianna pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 8th pct
- household income, US ZIPs
- 13th pct
- home value, US ZIPs
- 18
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32448 against every reporting US ZIP.
ZIP code 32448 is a mid-sized community (a standard USPS delivery area) in Marianna, Jackson County, Florida, home to 8,684 residents across 479.8 square miles, a density of 18 people per square mile, in the Chicago time zone.
ZIP 32448 reports a modest median household income of $43,862 (43% below the average Florida ZIP), while per-capita income is $24,298. The poverty rate is 24.0%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $110,800 (70% below the average Florida ZIP), and median rent is $856; owner occupancy is 67.9%.
Formal educational attainment runs low here: just 10.8% of adults hold a bachelor's degree or higher, the median age is 41.9, and the average commute is 27 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Jackson County, so 32448 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 32448
Top 5 sectors by establishment count in Marianna, FL
Which industries have the most business establishments in ZIP 32448.
- Retail trade
Retail trade
26 establishments
- Accommodation and food services
Accommodation and food services
22 establishments
- Other services (except public administration)
Other services (except public administration)
20 establishments
- Health care and social assistance
Health care and social assistance
17 establishments
- Finance and insurance
Finance and insurance
15 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32448, Marianna, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
8,684
Population
479.8
Area (sq mi)
18
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 32448?
41.9
Median Age
45.4%
Male
54.6%
Female
0.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$43,862
Median Household Income
-43% vs state ZIP avg
$24,298
Per Capita Income
24.0%
Poverty Rate
5.9%
Unemployment Rate
27.4 min
Mean Commute Time
How ZIP 32448 ranks among Florida ZIPs
Marianna, FL household income vs. every Florida ZIP code
Median household income among 946 reporting Florida ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$43,862 5th percentile higher than 5% of 946 Florida ZIPs
Each bar is a $20K-wide band; taller bars hold more Florida ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,004housing units
4,004
Total Housing Units
3,565
Occupied Units
439
Vacant Units
2.35
Avg Household Size
Occupancy Type
$110,800
Median Home Value
-70% vs state ZIP avg
$856
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 168 business establishments in ZIP 32448, employing approximately 3,058 people with a combined annual payroll of $120,287,000.
168
Businesses
3,058
Employees
$120.3M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 26 | 15.5% |
| Accommodation and food services | 22 | 13.1% |
| Other services (except public administration) | 20 | 11.9% |
| Health care and social assistance | 17 | 10.1% |
| Finance and insurance | 15 | 8.9% |
| Construction | 13 | 7.7% |
| Transportation and warehousing | 11 | 6.5% |
| Real estate and rental and leasing | 9 | 5.4% |
| Information | 6 | 3.6% |
| Professional, scientific, and technical services | 6 | 3.6% |
| Administrative and support and waste management and remediation services | 6 | 3.6% |
| Manufacturing | 5 | 3.0% |
| Wholesale trade | 4 | 2.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 32448 vs 32447 →
ZIP 32448 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32448
Marianna (32448)
8,684 residents
- 32421
Altha (32421)
4,497 residents
- 32432 89
Cypress (32432)
89 residents
- 32447 78
Marianna (32447)
78 residents
What this shows Among its immediate neighbors, ZIP 32448 ranks the most populous - useful context the national average alone can't give.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 32448, both outside FL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (8,684 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Jackson County
Related Areas
Frequently Asked Questions
What county is ZIP code 32448 in?
ZIP code 32448 (Marianna) is located in Jackson County, Florida. Jackson County contains multiple ZIP codes, see the full list at /counties/jackson-fl.
What is the population of ZIP code 32448?
ZIP code 32448 in Marianna, FL has a population of 8,684 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32448?
The median household income in ZIP 32448 is $43,862, which is 43% below the national average of $76,288.
What is the average home value in ZIP 32448?
The median home value in ZIP 32448 is $110,800, which is 60% below the national average of $278,155.
What is the demographic makeup of ZIP 32448?
The largest racial group in ZIP 32448 is White at 54.2%. Hispanic or Latino residents make up 3.5% of the population.
How many businesses are in ZIP code 32448?
ZIP code 32448 has 168 business establishments employing approximately 3,058 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32448?
The top industries by establishment count in ZIP 32448 are: Retail trade (26), Accommodation and food services (22), Other services (except public administration) (20). There are 13 industry sectors represented in total.
What is the education level in ZIP code 32448?
In ZIP code 32448, 49.3% of residents aged 25+ have a high school diploma or higher, and 10.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32448?
The mean commute time for workers in ZIP code 32448 is 27.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32448?
In ZIP code 32448, approximately 67.9% of occupied housing units are owner-occupied and 32.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32448?
The poverty rate in ZIP code 32448 is 24.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 32448's numbers, next.
- See how ZIP 32448 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marianna, FL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.