Mary Esther, FL · standard
ZIP Code 32569
Okaloosa County, Florida — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,235
- 1,073/sq mi
- $77,718
- Median income
- $326,000
- Median home value
- 38.2%
- Bachelor's or higher
The verdict
Mary Esther pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 41%
- household income, US ZIPs
- Top 30%
- home value, US ZIPs
- 1,073
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32569 against every reporting US ZIP.
ZIP code 32569 is classified by USPS as a standard delivery area and covers roughly 10.5 square miles in Mary Esther, Okaloosa County, Florida. The area is home to 11,235 residents, producing a population density of 1,073 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 32569 against Florida and the nation.
On the economic side, the median household income for ZIP 32569 sits at $77,718 (1% above the Florida average), while per-capita income is $42,336. The poverty rate stands at 7.3% and the unemployment rate at 4.6%. On housing, the median home value is $326,000 (13% below the state average) with median rent at $1,597 per month, and 70.7% of occupied units are owner-occupied, a direct signal of whether 32569 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 38.2% of adults hold a bachelor's degree or higher, the median age is 36.8, and the average commute is 25 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Okaloosa County, so you can benchmark 32569 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 32569
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 32569.
- Retail trade
Retail trade
47 establishments
- Accommodation and food services
Accommodation and food services
36 establishments
- Construction
Construction
27 establishments
- Health care and social assistance
Health care and social assistance
27 establishments
- Other services (except public administration)
Other services (except public administration)
24 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 32569, Mary Esther, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
11,235
Population
10.5
Area (sq mi)
1,073
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 32569?
36.8
Median Age
51.8%
Male
48.2%
Female
5.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,718
Median Household Income
+1% vs state
$42,336
Per Capita Income
7.3%
Poverty Rate
4.6%
Unemployment Rate
25.3 min
Mean Commute Time
How ZIP 32569 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$77,718 Top 41% higher than 59% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
5,723
Total Housing Units
5,030
Occupied Units
693
Vacant Units
2.40
Avg Household Size
Occupancy Type
$326,000
Median Home Value
-13% vs state
$1,597
Median Rent
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.6%
YoY Change (2024)
311
HPI Index (2000 = 100)
+211%
Total Change Since 2000
Home values in ZIP 32569 have increased 3.6% over the past year (2024). Since 2000, this ZIP has seen +211% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +9.8% | 215 |
| 2021 | +13.6% | 245 |
| 2022 | +17.2% | 287 |
| 2023 | +4.8% | 301 |
| 2024 | +3.6% | 311 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 260 business establishments in ZIP 32569, employing approximately 1,788 people with a combined annual payroll of $65,875,000.
260
Businesses
1,788
Employees
$65.9M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 47 | 18.1% |
| Accommodation and food services | 36 | 13.8% |
| Construction | 27 | 10.4% |
| Health care and social assistance | 27 | 10.4% |
| Other services (except public administration) | 24 | 9.2% |
| Professional, scientific, and technical services | 22 | 8.5% |
| Real estate and rental and leasing | 19 | 7.3% |
| Finance and insurance | 14 | 5.4% |
| Administrative and support and waste management and remediation services | 13 | 5.0% |
| Manufacturing | 7 | 2.7% |
| Information | 6 | 2.3% |
| Wholesale trade | 5 | 1.9% |
| Transportation and warehousing | 5 | 1.9% |
| Arts, entertainment, and recreation | 5 | 1.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 32569 vs 32544 →
ZIP 32569 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32547
Fort Walton Beach (32547)
32,485 residents
- 32548
Fort Walton Beach (32548)
19,343 residents
- 32569 11,235
Mary Esther (32569)
11,235 residents
- 32544 1,818
Hurlburt Field (32544)
1,818 residents
What this shows Among its immediate neighbors, ZIP 32569 ranks #3 by population — useful context the national average alone can't give.
ZIP 32569 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32569
Mary Esther (32569)
$77,718 median income
- 32547
Fort Walton Beach (32547)
$70,711 median income
- 32548
Fort Walton Beach (32548)
$65,342 median income
- 32544
Hurlburt Field (32544)
$47,865 median income
What this shows By household income, ZIP 32569 ranks the highest of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Okaloosa County
Related Areas
Frequently Asked Questions
What county is ZIP code 32569 in? ▼
What is the population of ZIP code 32569? ▼
What is the median household income in ZIP 32569? ▼
What is the average home value in ZIP 32569? ▼
What is the demographic makeup of ZIP 32569? ▼
How many businesses are in ZIP code 32569? ▼
What are the main industries in ZIP code 32569? ▼
How have home values changed in ZIP code 32569? ▼
What is the education level in ZIP code 32569? ▼
What is the average commute time in ZIP 32569? ▼
What percentage of residents own vs. rent in ZIP 32569? ▼
What is the poverty rate in ZIP code 32569? ▼
ZIP Code Research Guides
Official Data Resources for Mary Esther, FL
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.