Mary Esther, FL · standard

ZIP Code 32569

Okaloosa County, Florida — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

11,235
1,073/sq mi
$77,718
Median income
$326,000
Median home value
38.2%
Bachelor's or higher

The verdict

Mary Esther pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.

Top 41%
household income, US ZIPs
Top 30%
home value, US ZIPs
1,073
people per sq mi
71%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32569 against every reporting US ZIP.

ZIP code 32569 is classified by USPS as a standard delivery area and covers roughly 10.5 square miles in Mary Esther, Okaloosa County, Florida. The area is home to 11,235 residents, producing a population density of 1,073 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 32569 against Florida and the nation.

On the economic side, the median household income for ZIP 32569 sits at $77,718 (1% above the Florida average), while per-capita income is $42,336. The poverty rate stands at 7.3% and the unemployment rate at 4.6%. On housing, the median home value is $326,000 (13% below the state average) with median rent at $1,597 per month, and 70.7% of occupied units are owner-occupied, a direct signal of whether 32569 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 38.2% of adults hold a bachelor's degree or higher, the median age is 36.8, and the average commute is 25 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Okaloosa County, so you can benchmark 32569 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 32569

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 32569.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 32569, Mary Esther, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

11,235

Population

10.5

Area (sq mi)

1,073

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32569?

36.8

Median Age

51.8%

Male

48.2%

Female

5.9%

Foreign-Born

White 66.3%
African American 10.3%
Asian 6.9%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 11.3%
Hispanic or Latino 9.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$77,718

Median Household Income

+1% vs state

$42,336

Per Capita Income

7.3%

Poverty Rate

4.6%

Unemployment Rate

25.3 min

Mean Commute Time

How ZIP 32569 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$77,718 Top 41% higher than 59% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.9%
Bachelor's Degree or Higher 38.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

5,723

Total Housing Units

5,030

Occupied Units

693

Vacant Units

2.40

Avg Household Size

Occupancy Type

Owner 70.7%
Renter 29.3%

$326,000

Median Home Value

-13% vs state

$1,597

Median Rent

1985

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.6%

YoY Change (2024)

311

HPI Index (2000 = 100)

+211%

Total Change Since 2000

Home values in ZIP 32569 have increased 3.6% over the past year (2024). Since 2000, this ZIP has seen +211% cumulative appreciation.

Year Annual Change HPI Index
2020 +9.8% 215
2021 +13.6% 245
2022 +17.2% 287
2023 +4.8% 301
2024 +3.6% 311

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 260 business establishments in ZIP 32569, employing approximately 1,788 people with a combined annual payroll of $65,875,000.

260

Businesses

1,788

Employees

$65.9M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 47 18.1%
Accommodation and food services 36 13.8%
Construction 27 10.4%
Health care and social assistance 27 10.4%
Other services (except public administration) 24 9.2%
Professional, scientific, and technical services 22 8.5%
Real estate and rental and leasing 19 7.3%
Finance and insurance 14 5.4%
Administrative and support and waste management and remediation services 13 5.0%
Manufacturing 7 2.7%
Information 6 2.3%
Wholesale trade 5 1.9%
Transportation and warehousing 5 1.9%
Arts, entertainment, and recreation 5 1.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32569 vs 32544 →

ZIP 32569 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32569 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32569 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32569 ranks the highest of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32544 Hurlburt Field, FL 1,818 2.5 mi
32548 Fort Walton Beach, FL 19,343 4.9 mi
32547 Fort Walton Beach, FL 32,485 5.8 mi

More ZIP Codes in Okaloosa County

Frequently Asked Questions

What county is ZIP code 32569 in?
ZIP code 32569 (Mary Esther) is located in Okaloosa County, Florida. Okaloosa County contains multiple ZIP codes, see the full list at /counties/okaloosa-fl.
What is the population of ZIP code 32569?
ZIP code 32569 in Mary Esther, FL has a population of 11,235 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32569?
The median household income in ZIP 32569 is $77,718, which is 2% above the national average of $76,288.
What is the average home value in ZIP 32569?
The median home value in ZIP 32569 is $326,000, which is 17% above the national average of $278,155.
What is the demographic makeup of ZIP 32569?
The largest racial group in ZIP 32569 is White at 66.3%. Hispanic or Latino residents make up 9.5% of the population.
How many businesses are in ZIP code 32569?
ZIP code 32569 has 260 business establishments employing approximately 1,788 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32569?
The top industries by establishment count in ZIP 32569 are: Retail trade (47), Accommodation and food services (36), Construction (27). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 32569?
According to the FHFA House Price Index, home values in ZIP 32569 increased by 3.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 211%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32569?
In ZIP code 32569, 61.9% of residents aged 25+ have a high school diploma or higher, and 38.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32569?
The mean commute time for workers in ZIP code 32569 is 25.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32569?
In ZIP code 32569, approximately 70.7% of occupied housing units are owner-occupied and 29.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32569?
The poverty rate in ZIP code 32569 is 7.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Mary Esther, FL

Verify and explore additional data for this area using these official government sources.