Winter Park, FL · standard
ZIP Code 32789
Orange County, Florida — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 24,557
- 1,217/sq mi
- $106,671
- Median income
- $791,400
- Median home value
- 64.5%
- Bachelor's or higher
The verdict
Winter Park pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.
- Top 15%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 1,217
- people per sq mi
- 64%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32789 against every reporting US ZIP.
ZIP code 32789 is classified by USPS as a standard delivery area and covers roughly 20.2 square miles in Winter Park, Orange County, Florida. The area is home to 24,557 residents, producing a population density of 1,217 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 32789 against Florida and the nation.
On the economic side, the median household income for ZIP 32789 sits at $106,671 (38% above the Florida average), while per-capita income is $87,213. The poverty rate stands at 8.9% and the unemployment rate at 4.5%. On housing, the median home value is $791,400 (111% above the state average) with median rent at $1,742 per month, and 64.4% of occupied units are owner-occupied, a direct signal of whether 32789 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 64.5% of adults hold a bachelor's degree or higher, the median age is 43.6, and the average commute is 21 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Orange County, so you can benchmark 32789 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 32789
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 32789.
- Professional, scientific, and technical services
Professional, scientific, and technical services
490 establishments
- Health care and social assistance
Health care and social assistance
308 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
224 establishments
- Retail trade
Retail trade
220 establishments
- Finance and insurance
Finance and insurance
214 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 32789, Winter Park, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
24,557
Population
20.2
Area (sq mi)
1,217
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 32789?
43.6
Median Age
46.2%
Male
53.8%
Female
12.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$106,671
Median Household Income
+38% vs state
$87,213
Per Capita Income
8.9%
Poverty Rate
4.5%
Unemployment Rate
21.3 min
Mean Commute Time
How ZIP 32789 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$106,671 Top 15% higher than 85% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
13,236
Total Housing Units
12,076
Occupied Units
1,160
Vacant Units
2.14
Avg Household Size
Occupancy Type
$791,400
Median Home Value
+111% vs state
$1,742
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.1%
YoY Change (2024)
370
HPI Index (2000 = 100)
+270%
Total Change Since 2000
Home values in ZIP 32789 have increased 8.1% over the past year (2024). Since 2000, this ZIP has seen +270% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.3% | 247 |
| 2021 | +7.3% | 265 |
| 2022 | +19.8% | 318 |
| 2023 | +7.9% | 343 |
| 2024 | +8.1% | 370 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 2,309 business establishments in ZIP 32789, employing approximately 27,251 people with a combined annual payroll of $1,698,388,000.
2,309
Businesses
27,251
Employees
$1.7B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 490 | 21.2% |
| Health care and social assistance | 308 | 13.3% |
| Real estate and rental and leasing | 224 | 9.7% |
| Retail trade | 220 | 9.5% |
| Finance and insurance | 214 | 9.3% |
| Other services (except public administration) | 210 | 9.1% |
| Accommodation and food services | 174 | 7.5% |
| Construction | 118 | 5.1% |
| Administrative and support and waste management and remediation services | 95 | 4.1% |
| Information | 59 | 2.6% |
| Arts, entertainment, and recreation | 56 | 2.4% |
| Wholesale trade | 42 | 1.8% |
| Educational services | 32 | 1.4% |
| Manufacturing | 31 | 1.3% |
| Management of companies and enterprises | 18 | 0.8% |
| Transportation and warehousing | 12 | 0.5% |
| Industries not classified | 4 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 32789 vs 32751 →
ZIP 32789 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32792
Winter Park (32792)
46,914 residents
- 32807
Orlando (32807)
31,465 residents
- 32806
Orlando (32806)
24,820 residents
- 32789
Winter Park (32789)
24,557 residents
- 32701
Altamonte Springs (32701)
21,577 residents
- 32751
Maitland (32751)
19,928 residents
- 32803
Orlando (32803)
19,020 residents
- 32804 17,312
Orlando (32804)
17,312 residents
- 32801 12,050
Orlando (32801)
12,050 residents
What this shows Among its immediate neighbors, ZIP 32789 ranks #4 by population — useful context the national average alone can't give.
ZIP 32789 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32814
Orlando (32814)
$140,274 median income
- 32804
Orlando (32804)
$113,231 median income
- 32803
Orlando (32803)
$107,592 median income
- 32789
Winter Park (32789)
$106,671 median income
- 32751
Maitland (32751)
$95,387 median income
- 32806
Orlando (32806)
$89,046 median income
- 32801
Orlando (32801)
$80,871 median income
- 32792
Winter Park (32792)
$69,200 median income
- 32701
Altamonte Springs (32701)
$62,198 median income
What this shows By household income, ZIP 32789 ranks #4 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 32751 | Maitland, FL | 19,928 | 2.3 mi |
| 32803 | Orlando, FL | 19,020 | 3.1 mi |
| 32814 | Orlando, FL | 6,151 | 2.6 mi |
| 32730 | Casselberry, FL | 5,354 | 3.7 mi |
| 32792 | Winter Park, FL | 46,914 | 3.3 mi |
| 32804 | Orlando, FL | 17,312 | 3.1 mi |
| 32801 | Orlando, FL | 12,050 | 4.2 mi |
| 32701 | Altamonte Springs, FL | 21,577 | 4.7 mi |
| 32806 | Orlando, FL | 24,820 | 6.1 mi |
| 32807 | Orlando, FL | 31,465 | 4.5 mi |
More ZIP Codes in Orange County
Related Areas
Frequently Asked Questions
What county is ZIP code 32789 in? ▼
What is the population of ZIP code 32789? ▼
What is the median household income in ZIP 32789? ▼
What is the average home value in ZIP 32789? ▼
What is the demographic makeup of ZIP 32789? ▼
How many businesses are in ZIP code 32789? ▼
What are the main industries in ZIP code 32789? ▼
How have home values changed in ZIP code 32789? ▼
What is the education level in ZIP code 32789? ▼
What is the average commute time in ZIP 32789? ▼
What percentage of residents own vs. rent in ZIP 32789? ▼
What is the poverty rate in ZIP code 32789? ▼
ZIP Code Research Guides
Official Data Resources for Winter Park, FL
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.