Naples, FL · standard
ZIP Code 34104
Collier County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,691
- 919/sq mi High-density area
- $71,686
- Median income Near-median income area
- $375,700
- Median home value Above-median home value
- 34.6%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Naples pairs an above-median household income with upper-quartile home values, in a low-density, homeowner-dominated area.
- Top 50%
- household income, US ZIPs
- Top 23%
- home value, US ZIPs
- 919
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 34104 against every reporting US ZIP.
ZIP code 34104 is a densely settled ZIP (a standard USPS delivery area) in Naples, Collier County, Florida, with 23,691 residents across 25.8 square miles, a density of 919 people per square mile, in the New York time zone.
ZIP 34104 lands in the middle-income range, with a median household income of $71,686 (7% below the average Florida ZIP), while per-capita income is $43,914. The poverty rate is 12.1%, with unemployment at 4.1%; those measures add context to the income figure. Median home value is $375,700 (0% above the average Florida ZIP) and median rent is $1,804; 68.3% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 34.6% of adults hold a bachelor's degree or higher, the median age is 50.5, and the average commute is 23 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Collier County, so 34104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 34104
Top 5 sectors by establishment count in Naples, FL
Which industries have the most business establishments in ZIP 34104.
- Construction
Construction
262 establishments
- Retail trade
Retail trade
145 establishments
- Other services (except public administration)
Other services (except public administration)
131 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
122 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
112 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 34104, Naples, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
23,691
Population
25.8
Area (sq mi)
919
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 34104?
50.5
Median Age
50.0%
Male
50.0%
Female
31.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$71,686
Median Household Income
-7% vs state ZIP avg
$43,914
Per Capita Income
12.1%
Poverty Rate
4.1%
Unemployment Rate
23.2 min
Mean Commute Time
How ZIP 34104 ranks among Florida ZIPs
Naples, FL household income vs. every Florida ZIP code
Median household income among 946 reporting Florida ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$71,686 48th percentile higher than 48% of 946 Florida ZIPs
Each bar is a $20K-wide band; taller bars hold more Florida ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
16,089housing units
16,089
Total Housing Units
11,763
Occupied Units
4,326
Vacant Units
2.23
Avg Household Size
Occupancy Type
$375,700
Median Home Value
+0% vs state ZIP avg
$1,804
Median Rent
1995
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-0.1%
YoY Change (2024)
392
HPI Index (2000 = 100)
+292%
Total Change Since 2000
Home values in ZIP 34104 have decreased 0.1% over the past year (2024). Since 2000, this ZIP has seen +292% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -2.2% | 219 |
| 2021 | +16.1% | 254 |
| 2022 | +34.1% | 341 |
| 2023 | +15.0% | 392 |
| 2024 | -0.1% | 392 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,277 business establishments in ZIP 34104, employing approximately 14,712 people with a combined annual payroll of $821,011,000.
1,277
Businesses
14,712
Employees
$821.0M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 262 | 20.5% |
| Retail trade | 145 | 11.3% |
| Other services (except public administration) | 131 | 10.3% |
| Professional, scientific, and technical services | 122 | 9.6% |
| Administrative and support and waste management and remediation services | 112 | 8.8% |
| Real estate and rental and leasing | 107 | 8.4% |
| Wholesale trade | 71 | 5.6% |
| Manufacturing | 67 | 5.3% |
| Health care and social assistance | 66 | 5.2% |
| Accommodation and food services | 63 | 4.9% |
| Finance and insurance | 49 | 3.8% |
| Transportation and warehousing | 40 | 3.1% |
| Educational services | 13 | 1.0% |
| Arts, entertainment, and recreation | 13 | 1.0% |
| Information | 7 | 0.6% |
| Management of companies and enterprises | 6 | 0.5% |
| Industries not classified | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 34104 vs 34112 →
ZIP 34104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 34116
Naples (34116)
30,005 residents
- 34112
Naples (34112)
27,002 residents
- 34119
Naples (34119)
25,756 residents
- 34104
Naples (34104)
23,691 residents
- 34109
Naples (34109)
23,338 residents
- 34113
Naples (34113)
17,971 residents
- 34108
Naples (34108)
16,874 residents
- 34105
Naples (34105)
13,933 residents
- 34103
Naples (34103)
12,150 residents
What this shows Among its immediate neighbors, ZIP 34104 ranks #4 by population - useful context the national average alone can't give.
ZIP 34104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 34102
Naples (34102)
$130,929 median income
- 34108
Naples (34108)
$119,212 median income
- 34103
Naples (34103)
$116,875 median income
- 34119
Naples (34119)
$113,391 median income
- 34109
Naples (34109)
$92,259 median income
- 34105
Naples (34105)
$92,214 median income
- 34113
Naples (34113)
$81,674 median income
- 34116
Naples (34116)
$73,958 median income
- 34104
Naples (34104)
$71,686 median income
What this shows By household income, ZIP 34104 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 34112 | Naples, FL | 27,002 | 2.4 mi |
| 34105 | Naples, FL | 13,933 | 2.9 mi |
| 34116 | Naples, FL | 30,005 | 3.1 mi |
| 34102 | Naples, FL | 10,460 | 3.6 mi |
| 34103 | Naples, FL | 12,150 | 4.7 mi |
| 34109 | Naples, FL | 23,338 | 6.2 mi |
| 34113 | Naples, FL | 17,971 | 7.3 mi |
| 34101 | Naples, FL | 10 | 7.5 mi |
| 34119 | Naples, FL | 25,756 | 8.0 mi |
| 34108 | Naples, FL | 16,874 | 7.5 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 34104, both outside FL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (23,691 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Collier County
Related Areas
Frequently Asked Questions
What county is ZIP code 34104 in?
ZIP code 34104 (Naples) is located in Collier County, Florida. Collier County contains multiple ZIP codes, see the full list at /counties/collier-fl.
What is the population of ZIP code 34104?
ZIP code 34104 in Naples, FL has a population of 23,691 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 34104?
The median household income in ZIP 34104 is $71,686, which is 6% below the national average of $76,288.
What is the average home value in ZIP 34104?
The median home value in ZIP 34104 is $375,700, which is 35% above the national average of $278,155.
What is the demographic makeup of ZIP 34104?
The largest racial group in ZIP 34104 is White at 63.5%. Hispanic or Latino residents make up 29.6% of the population.
How many businesses are in ZIP code 34104?
ZIP code 34104 has 1,277 business establishments employing approximately 14,712 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 34104?
The top industries by establishment count in ZIP 34104 are: Construction (262), Retail trade (145), Other services (except public administration) (131). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 34104?
According to the FHFA House Price Index, home values in ZIP 34104 decreased by 0.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 292%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 34104?
In ZIP code 34104, 63.9% of residents aged 25+ have a high school diploma or higher, and 34.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 34104?
The mean commute time for workers in ZIP code 34104 is 23.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 34104?
In ZIP code 34104, approximately 68.3% of occupied housing units are owner-occupied and 31.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 34104?
The poverty rate in ZIP code 34104 is 12.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 34104's numbers, next.
- See how ZIP 34104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Naples, FL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.