Rhinelander, WI · standard

ZIP Code 54501

Oneida County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

20,019
21/sq mi
$68,163
Median income
$203,900
Median home value
26.8%
Bachelor's or higher

The verdict

Rhinelander pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

44th pct
household income, US ZIPs
44th pct
home value, US ZIPs
21
people per sq mi
81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54501 against every reporting US ZIP.

ZIP code 54501 is classified by USPS as a standard delivery area and covers roughly 948.8 square miles in Rhinelander, Oneida County, Wisconsin. The area is home to 20,019 residents, producing a population density of 21 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54501 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54501 sits at $68,163 (13% below the Wisconsin average), while per-capita income is $38,947. The poverty rate stands at 8.8% and the unemployment rate at 2.0%. On housing, the median home value is $203,900 (18% below the state average) with median rent at $828 per month, and 80.9% of occupied units are owner-occupied, a direct signal of whether 54501 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 26.8% of adults hold a bachelor's degree or higher, the median age is 46.7, and the average commute is 20 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Oneida County, so you can benchmark 54501 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54501

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54501.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54501, Rhinelander, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

20,019

Population

948.8

Area (sq mi)

21

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54501?

46.7

Median Age

49.8%

Male

50.2%

Female

1.3%

Foreign-Born

White 93.4%
African American 0.7%
Asian 0.6%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.5%
Hispanic or Latino 1.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$68,163

Median Household Income

-13% vs state

$38,947

Per Capita Income

8.8%

Poverty Rate

2.0%

Unemployment Rate

19.7 min

Mean Commute Time

How ZIP 54501 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$68,163 44th percentile higher than 44% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.1%
Bachelor's Degree or Higher 26.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,761

Total Housing Units

9,373

Occupied Units

3,388

Vacant Units

2.24

Avg Household Size

Occupancy Type

Owner 80.9%
Renter 19.1%

$203,900

Median Home Value

-18% vs state

$828

Median Rent

1978

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.0%

YoY Change (2024)

226

HPI Index (2000 = 100)

+126%

Total Change Since 2000

Home values in ZIP 54501 have increased 9.0% over the past year (2024). Since 2000, this ZIP has seen +126% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.2% 143
2021 +8.3% 155
2022 +25.1% 194
2023 +6.7% 207
2024 +9.0% 226

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 691 business establishments in ZIP 54501, employing approximately 8,827 people with a combined annual payroll of $439,371,000.

691

Businesses

8,827

Employees

$439.4M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 98 14.2%
Health care and social assistance 93 13.5%
Accommodation and food services 90 13.0%
Construction 81 11.7%
Other services (except public administration) 73 10.6%
Administrative and support and waste management and remediation services 35 5.1%
Professional, scientific, and technical services 33 4.8%
Finance and insurance 31 4.5%
Real estate and rental and leasing 30 4.3%
Manufacturing 28 4.0%
Transportation and warehousing 28 4.0%
Wholesale trade 26 3.8%
Information 15 2.2%
Arts, entertainment, and recreation 13 1.9%
Agriculture, forestry, fishing and hunting 9 1.3%
Utilities 3 0.4%
Educational services 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54501 vs 54463 →

ZIP Code City Population Distance
54463 Pelican Lake, WI 684 11.6 mi

More ZIP Codes in Oneida County

Frequently Asked Questions

What county is ZIP code 54501 in?
ZIP code 54501 (Rhinelander) is located in Oneida County, Wisconsin. Oneida County contains multiple ZIP codes, see the full list at /counties/oneida-wi.
What is the population of ZIP code 54501?
ZIP code 54501 in Rhinelander, WI has a population of 20,019 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54501?
The median household income in ZIP 54501 is $68,163, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54501?
The median home value in ZIP 54501 is $203,900, which is 27% below the national average of $278,155.
What is the demographic makeup of ZIP 54501?
The largest racial group in ZIP 54501 is White at 93.4%. Hispanic or Latino residents make up 1.8% of the population.
How many businesses are in ZIP code 54501?
ZIP code 54501 has 691 business establishments employing approximately 8,827 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54501?
The top industries by establishment count in ZIP 54501 are: Retail trade (98), Health care and social assistance (93), Accommodation and food services (90). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 54501?
According to the FHFA House Price Index, home values in ZIP 54501 increased by 9.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 126%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54501?
In ZIP code 54501, 56.1% of residents aged 25+ have a high school diploma or higher, and 26.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54501?
The mean commute time for workers in ZIP code 54501 is 19.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54501?
In ZIP code 54501, approximately 80.9% of occupied housing units are owner-occupied and 19.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54501?
The poverty rate in ZIP code 54501 is 8.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

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Official Data Resources for Rhinelander, WI

Verify and explore additional data for this area using these official government sources.