Minocqua, WI · standard
ZIP Code 54548
Oneida County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,626
- 20/sq mi Moderate-density area
- $69,569
- Median income Near-median income area
- $336,400
- Median home value Above-median home value
- 31.7%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Minocqua pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 46th pct
- household income, US ZIPs
- Top 28%
- home value, US ZIPs
- 20
- people per sq mi
- 74%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54548 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54548 (Minocqua, WI) rose +20.8% from 2023 to 2024. The all-transactions index moved from 199.7 in 2023 to 241.3 in 2024 (2000 = 100).
ZIP code 54548 covers 229.0 square miles in Minocqua, Oneida County, Wisconsin (a standard USPS delivery area), with a modest 4,626 residents on file, a density of 20 people per square mile, in the Chicago time zone.
ZIP 54548 reports a modest median household income of $69,569 (11% below the average Wisconsin ZIP), while per-capita income is $51,650. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.8% and unemployment is 2.7%. Housing is both higher-cost and owner-heavy: median home value is $336,400 (35% above the average Wisconsin ZIP), while 74.2% of occupied homes are owner-occupied and median rent is $962.
A solid share of residents have a four-year degree: 31.7% of adults hold a bachelor's degree or higher, the median age is 56.6, and the average commute is 21 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Oneida County, so 54548 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54548
Top 5 sectors by establishment count in Minocqua, WI
Which industries have the most business establishments in ZIP 54548.
- Retail trade
Retail trade
93 establishments
- Accommodation and food services
Accommodation and food services
55 establishments
- Construction
Construction
51 establishments
- Other services (except public administration) 26
Other services (except public administration)
26 establishments
- Real estate and rental and leasing 21
Real estate and rental and leasing
21 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54548, Minocqua, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,626
Population
229.0
Area (sq mi)
20
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54548?
56.6
Median Age
50.2%
Male
49.8%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,569
Median Household Income
-11% vs state ZIP avg
$51,650
Per Capita Income
6.8%
Poverty Rate
2.7%
Unemployment Rate
21.2 min
Mean Commute Time
How ZIP 54548 ranks among Wisconsin ZIPs
Minocqua, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$69,569 34th percentile higher than 34% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
5,111housing units
5,111
Total Housing Units
2,894
Occupied Units
2,217
Vacant Units
1.92
Avg Household Size
Occupancy Type
$336,400
Median Home Value
+35% vs state ZIP avg
$962
Median Rent
1984
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+20.8%
YoY Change (2024)
241
HPI Index (2000 = 100)
+141%
Total Change Since 2000
Home values in ZIP 54548 have increased 20.8% over the past year (2024). Since 2000, this ZIP has seen +141% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.4% | 146 |
| 2021 | +10.6% | 162 |
| 2022 | +18.8% | 192 |
| 2023 | +4.0% | 200 |
| 2024 | +20.8% | 241 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 362 business establishments in ZIP 54548, employing approximately 3,026 people with a combined annual payroll of $156,524,000.
362
Businesses
3,026
Employees
$156.5M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 93 | 25.7% |
| Accommodation and food services | 55 | 15.2% |
| Construction | 51 | 14.1% |
| Other services (except public administration) | 26 | 7.2% |
| Real estate and rental and leasing | 21 | 5.8% |
| Professional, scientific, and technical services | 21 | 5.8% |
| Finance and insurance | 20 | 5.5% |
| Health care and social assistance | 20 | 5.5% |
| Administrative and support and waste management and remediation services | 14 | 3.9% |
| Arts, entertainment, and recreation | 13 | 3.6% |
| Manufacturing | 9 | 2.5% |
| Wholesale trade | 5 | 1.4% |
| Transportation and warehousing | 5 | 1.4% |
| Information | 5 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54548 vs 54531 →
ZIP 54548 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54568
Woodruff (54568)
5,198 residents
- 54548
Minocqua (54548)
4,626 residents
- 54538
Lac Du Flambeau (54538)
3,137 residents
- 54531 1,454
Hazelhurst (54531)
1,454 residents
What this shows Among its immediate neighbors, ZIP 54548 ranks #2 by population - useful context the national average alone can't give.
ZIP 54548 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54531
Hazelhurst (54531)
$84,286 median income
- 54568
Woodruff (54568)
$72,589 median income
- 54548
Minocqua (54548)
$69,569 median income
- 54538
Lac Du Flambeau (54538)
$51,429 median income
What this shows By household income, ZIP 54548 ranks #3 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54548, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,626 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Oneida County
Related Areas
Frequently Asked Questions
What county is ZIP code 54548 in?
ZIP code 54548 (Minocqua) is located in Oneida County, Wisconsin. Oneida County contains multiple ZIP codes, see the full list at /counties/oneida-wi.
What is the population of ZIP code 54548?
ZIP code 54548 in Minocqua, WI has a population of 4,626 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54548?
The median household income in ZIP 54548 is $69,569, which is 9% below the national average of $76,288.
What is the average home value in ZIP 54548?
The median home value in ZIP 54548 is $336,400, which is 21% above the national average of $278,155.
What is the demographic makeup of ZIP 54548?
The largest racial group in ZIP 54548 is White at 90.2%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 54548?
ZIP code 54548 has 362 business establishments employing approximately 3,026 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54548?
The top industries by establishment count in ZIP 54548 are: Retail trade (93), Accommodation and food services (55), Construction (51). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 54548?
According to the FHFA House Price Index, home values in ZIP 54548 increased by 20.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 141%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54548?
In ZIP code 54548, 58.3% of residents aged 25+ have a high school diploma or higher, and 31.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54548?
The mean commute time for workers in ZIP code 54548 is 21.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54548?
In ZIP code 54548, approximately 74.2% of occupied housing units are owner-occupied and 25.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54548?
The poverty rate in ZIP code 54548 is 6.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54548's numbers, next.
- See how ZIP 54548 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Minocqua, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.