PlainZIP

Minocqua, WI · standard

ZIP Code 54548

Oneida County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,626
20/sq mi
$69,569
Median income
$336,400
Median home value
31.7%
Bachelor's or higher

The verdict

Minocqua pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

46th pct
household income, US ZIPs
Top 28%
home value, US ZIPs
20
people per sq mi
74%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54548 against every reporting US ZIP.

ZIP code 54548 is classified by USPS as a standard delivery area and covers roughly 229.0 square miles in Minocqua, Oneida County, Wisconsin. The area is home to 4,626 residents, producing a population density of 20 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54548 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54548 sits at $69,569 (11% below the Wisconsin average), while per-capita income is $51,650. The poverty rate stands at 6.8% and the unemployment rate at 2.7%. On housing, the median home value is $336,400 (35% above the state average) with median rent at $962 per month, and 74.2% of occupied units are owner-occupied, a direct signal of whether 54548 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 31.7% of adults hold a bachelor's degree or higher, the median age is 56.6, and the average commute is 21 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Oneida County, so you can benchmark 54548 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54548

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54548.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54548, Minocqua, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,626

Population

229.0

Area (sq mi)

20

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54548?

56.6

Median Age

50.2%

Male

49.8%

Female

1.3%

Foreign-Born

White 90.2%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 5.1%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 4.5%
Hispanic or Latino 2.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$69,569

Median Household Income

-11% vs state

$51,650

Per Capita Income

6.8%

Poverty Rate

2.7%

Unemployment Rate

21.2 min

Mean Commute Time

How ZIP 54548 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$69,569 46th percentile higher than 46% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.3%
Bachelor's Degree or Higher 31.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

5,111

Total Housing Units

2,894

Occupied Units

2,217

Vacant Units

1.92

Avg Household Size

Occupancy Type

Owner 74.2%
Renter 25.8%

$336,400

Median Home Value

+35% vs state

$962

Median Rent

1984

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+20.8%

YoY Change (2024)

241

HPI Index (2000 = 100)

+141%

Total Change Since 2000

Home values in ZIP 54548 have increased 20.8% over the past year (2024). Since 2000, this ZIP has seen +141% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.4% 146
2021 +10.6% 162
2022 +18.8% 192
2023 +4.0% 200
2024 +20.8% 241

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 362 business establishments in ZIP 54548, employing approximately 3,026 people with a combined annual payroll of $156,524,000.

362

Businesses

3,026

Employees

$156.5M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 93 25.7%
Accommodation and food services 55 15.2%
Construction 51 14.1%
Other services (except public administration) 26 7.2%
Real estate and rental and leasing 21 5.8%
Professional, scientific, and technical services 21 5.8%
Finance and insurance 20 5.5%
Health care and social assistance 20 5.5%
Administrative and support and waste management and remediation services 14 3.9%
Arts, entertainment, and recreation 13 3.6%
Manufacturing 9 2.5%
Wholesale trade 5 1.4%
Transportation and warehousing 5 1.4%
Information 5 1.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54548 vs 54531 →

ZIP 54548 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54548 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54548 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54548 ranks #3 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54531 Hazelhurst, WI 1,454 7.9 mi
54538 Lac Du Flambeau, WI 3,137 8.7 mi
54568 Woodruff, WI 5,198 9.2 mi

More ZIP Codes in Oneida County

54501 standard
Rhinelander, WI
Pop: 20,019
54562 standard
Three Lakes, WI
Pop: 1,948
54531 standard
Hazelhurst, WI
Pop: 1,454
54539 standard
Lake Tomahawk, WI
Pop: 1,383
54529 standard
Harshaw, WI
Pop: 1,133
54463 standard
Pelican Lake, WI
Pop: 684

Related Areas

Oneida County Minocqua, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54548 in? ▼
ZIP code 54548 (Minocqua) is located in Oneida County, Wisconsin. Oneida County contains multiple ZIP codes, see the full list at /counties/oneida-wi.
What is the population of ZIP code 54548? ▼
ZIP code 54548 in Minocqua, WI has a population of 4,626 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54548? ▼
The median household income in ZIP 54548 is $69,569, which is 9% below the national average of $76,288.
What is the average home value in ZIP 54548? ▼
The median home value in ZIP 54548 is $336,400, which is 21% above the national average of $278,155.
What is the demographic makeup of ZIP 54548? ▼
The largest racial group in ZIP 54548 is White at 90.2%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 54548? ▼
ZIP code 54548 has 362 business establishments employing approximately 3,026 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54548? ▼
The top industries by establishment count in ZIP 54548 are: Retail trade (93), Accommodation and food services (55), Construction (51). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 54548? ▼
According to the FHFA House Price Index, home values in ZIP 54548 increased by 20.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 141%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54548? ▼
In ZIP code 54548, 58.3% of residents aged 25+ have a high school diploma or higher, and 31.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54548? ▼
The mean commute time for workers in ZIP code 54548 is 21.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54548? ▼
In ZIP code 54548, approximately 74.2% of occupied housing units are owner-occupied and 25.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54548? ▼
The poverty rate in ZIP code 54548 is 6.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Minocqua, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.