Durand, WI · standard
ZIP Code 54736
Pepin County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,127
- 13/sq mi Low-density area
- $74,083
- Median income Near-median income area
- $185,500
- Median home value Near-median home value
- 22.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Durand pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 47%
- household income, US ZIPs
- 39th pct
- home value, US ZIPs
- 13
- people per sq mi
- 80%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54736 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54736 (Durand, WI) rose +3.2% from 2023 to 2024. The all-transactions index moved from 213.2 in 2023 to 220.0 in 2024 (2000 = 100).
ZIP code 54736 covers 327.5 square miles in Durand, Pepin County, Wisconsin (a standard USPS delivery area), with a modest 4,127 residents on file, a density of 13 people per square mile, in the Chicago time zone.
ZIP 54736 lands in the middle-income range, with a median household income of $74,083 (5% below the average Wisconsin ZIP), while per-capita income is $38,015. The poverty rate is 9.5%, with unemployment at 2.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $185,500 (25% below the average Wisconsin ZIP), and median rent is $841; owner occupancy is 80.4%.
Educational attainment sits below the national norm: 22.1% of adults hold a bachelor's degree or higher, the median age is 42.7, and the average commute is 24 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 3 more in Pepin County, so 54736 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54736
Top 5 sectors by establishment count in Durand, WI
Which industries have the most business establishments in ZIP 54736.
- Retail trade
Retail trade
20 establishments
- Health care and social assistance
Health care and social assistance
15 establishments
- Accommodation and food services
Accommodation and food services
15 establishments
- Construction
Construction
14 establishments
- Manufacturing
Manufacturing
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54736, Durand, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,127
Population
327.5
Area (sq mi)
13
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54736?
42.7
Median Age
50.1%
Male
49.9%
Female
2.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,083
Median Household Income
-5% vs state ZIP avg
$38,015
Per Capita Income
9.5%
Poverty Rate
2.3%
Unemployment Rate
23.6 min
Mean Commute Time
How ZIP 54736 ranks among Wisconsin ZIPs
Durand, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,083 47th percentile higher than 47% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,918housing units
1,918
Total Housing Units
1,736
Occupied Units
182
Vacant Units
2.38
Avg Household Size
Occupancy Type
$185,500
Median Home Value
-25% vs state ZIP avg
$841
Median Rent
1967
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.2%
YoY Change (2024)
220
HPI Index (2000 = 100)
+120%
Total Change Since 2000
Home values in ZIP 54736 have increased 3.2% over the past year (2024). Since 2000, this ZIP has seen +120% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.3% | 145 |
| 2021 | +10.4% | 160 |
| 2022 | +21.8% | 195 |
| 2023 | +9.2% | 213 |
| 2024 | +3.2% | 220 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 134 business establishments in ZIP 54736, employing approximately 1,259 people with a combined annual payroll of $71,167,000.
134
Businesses
1,259
Employees
$71.2M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 20 | 14.9% |
| Health care and social assistance | 15 | 11.2% |
| Accommodation and food services | 15 | 11.2% |
| Construction | 14 | 10.4% |
| Manufacturing | 11 | 8.2% |
| Wholesale trade | 10 | 7.5% |
| Professional, scientific, and technical services | 8 | 6.0% |
| Other services (except public administration) | 8 | 6.0% |
| Finance and insurance | 7 | 5.2% |
| Transportation and warehousing | 6 | 4.5% |
| Administrative and support and waste management and remediation services | 5 | 3.7% |
| Real estate and rental and leasing | 4 | 3.0% |
| Information | 3 | 2.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54736 vs 54756 →
ZIP 54736 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54736
Durand (54736)
4,127 residents
- 54756 916
Nelson (54756)
916 residents
- 54737 487
Eau Galle (54737)
487 residents
What this shows Among its immediate neighbors, ZIP 54736 ranks the most populous - useful context the national average alone can't give.
ZIP 54736 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54756
Nelson (54756)
$75,625 median income
- 54736
Durand (54736)
$74,083 median income
- 54737
Eau Galle (54737)
$68,750 median income
What this shows By household income, ZIP 54736 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54736, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,127 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pepin County
Related Areas
Frequently Asked Questions
What county is ZIP code 54736 in?
ZIP code 54736 (Durand) is located in Pepin County, Wisconsin. Pepin County contains multiple ZIP codes, see the full list at /counties/pepin-wi.
What is the population of ZIP code 54736?
ZIP code 54736 in Durand, WI has a population of 4,127 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54736?
The median household income in ZIP 54736 is $74,083, which is 3% below the national average of $76,288.
What is the average home value in ZIP 54736?
The median home value in ZIP 54736 is $185,500, which is 33% below the national average of $278,155.
What is the demographic makeup of ZIP 54736?
The largest racial group in ZIP 54736 is White at 95.0%. Hispanic or Latino residents make up 3.2% of the population.
How many businesses are in ZIP code 54736?
ZIP code 54736 has 134 business establishments employing approximately 1,259 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54736?
The top industries by establishment count in ZIP 54736 are: Retail trade (20), Health care and social assistance (15), Accommodation and food services (15). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54736?
According to the FHFA House Price Index, home values in ZIP 54736 increased by 3.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 120%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54736?
In ZIP code 54736, 63.3% of residents aged 25+ have a high school diploma or higher, and 22.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54736?
The mean commute time for workers in ZIP code 54736 is 23.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54736?
In ZIP code 54736, approximately 80.4% of occupied housing units are owner-occupied and 19.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54736?
The poverty rate in ZIP code 54736 is 9.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54736's numbers, next.
- See how ZIP 54736 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Durand, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.