ZIP Code 61104
standardSource:
Rockford · Winnebago County · Illinois
- Population
- 19,269
- Median income
- $33,772
- Median home value
- $90,100
- Bachelor's or higher
- 9.3%
- Land area
- 11.7 sq mi
1,650/sq mi
▼ 56% vs US
higher than 3% of US ZIPs
▼ 68% vs US
higher than 7% of US ZIPs
Median age 34.4
Chicago
ZIP code 61104 in Rockford, Illinois has a population of 19,269. The median household income is $33,772, which is 56% below the national average. Median home value is $90,100, 68% below the US average. 9.3% of residents hold a bachelor's degree or higher.
ZIP code 61104 is classified by USPS as a standard delivery area and covers roughly 11.7 square miles in Rockford, Winnebago County, Illinois. The area is home to 19,269 residents, producing a population density of 1,650 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 61104 against Illinois and the nation.
On the economic side, the median household income for ZIP 61104 sits at $33,772 (58% below the Illinois average), while per-capita income is $22,510. The poverty rate stands at 37.6% and the unemployment rate at 11.4%. On housing, the median home value is $90,100 (53% below the state average) with median rent at $887 per month, and 37.8% of occupied units are owner-occupied, a direct signal of whether 61104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 9.3% of adults hold a bachelor's degree or higher, the median age is 34.4, and the average commute is 24 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Winnebago County, so you can benchmark 61104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 61104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 61104.
- Other services (except public administration)
Other services (except public administration)
69 establishments
- Manufacturing
Manufacturing
68 establishments
- Retail trade
Retail trade
67 establishments
- Accommodation and food services
Accommodation and food services
40 establishments
- Health care and social assistance
Health care and social assistance
32 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 61104, Rockford, IL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
19,269
Population
11.7
Area (sq mi)
1,650
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 61104?
34.4
Median Age
51.0%
Male
49.0%
Female
16.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$33,772
Median Household Income
-58% vs state
$22,510
Per Capita Income
37.6%
Poverty Rate
11.4%
Unemployment Rate
23.9 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
9,101
Total Housing Units
7,672
Occupied Units
1,429
Vacant Units
2.23
Avg Household Size
Occupancy Type
$90,100
Median Home Value
-53% vs state
$887
Median Rent
1938
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+26.9%
YoY Change (2024)
171
HPI Index (2000 = 100)
+71%
Total Change Since 2000
Home values in ZIP 61104 have increased 26.9% over the past year (2024). Since 2000, this ZIP has seen +71% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 95 |
| 2021 | +18.6% | 112 |
| 2022 | +6.7% | 120 |
| 2023 | +12.6% | 135 |
| 2024 | +26.9% | 171 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 417 business establishments in ZIP 61104, employing approximately 9,357 people with a combined annual payroll of $649,385,000.
417
Businesses
9,357
Employees
$649.4M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Other services (except public administration) | 69 | 16.6% |
| Manufacturing | 68 | 16.3% |
| Retail trade | 67 | 16.1% |
| Accommodation and food services | 40 | 9.6% |
| Health care and social assistance | 32 | 7.7% |
| Wholesale trade | 26 | 6.2% |
| Construction | 25 | 6.0% |
| Professional, scientific, and technical services | 18 | 4.3% |
| Administrative and support and waste management and remediation services | 15 | 3.6% |
| Transportation and warehousing | 13 | 3.1% |
| Finance and insurance | 12 | 2.9% |
| Real estate and rental and leasing | 11 | 2.6% |
| Information | 10 | 2.4% |
| Educational services | 6 | 1.4% |
| Arts, entertainment, and recreation | 4 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 61104 vs 61108 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 61108 | Rockford, IL | 28,550 | 3.8 mi |
| 61109 | Rockford, IL | 28,333 | 4.3 mi |
| 61103 | Rockford, IL | 24,578 | 6.5 mi |
| 61102 | Rockford, IL | 20,538 | 4.3 mi |
| 61107 | Rockford, IL | 30,439 | 4.4 mi |
| 61112 | Rockford, IL | 86 | 5.4 mi |
| 61114 | Rockford, IL | 15,776 | 6.0 mi |
| 61101 | Rockford, IL | 21,593 | 6.9 mi |
| 61111 | Loves Park, IL | 23,492 | 6.9 mi |
| 61020 | Davis Junction, IL | 3,108 | 9.8 mi |
More ZIP Codes in Winnebago County
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Frequently Asked Questions
What county is ZIP code 61104 in? ▼
What is the population of ZIP code 61104? ▼
What is the median household income in ZIP 61104? ▼
What is the average home value in ZIP 61104? ▼
What is the demographic makeup of ZIP 61104? ▼
How many businesses are in ZIP code 61104? ▼
What are the main industries in ZIP code 61104? ▼
How have home values changed in ZIP code 61104? ▼
What is the education level in ZIP code 61104? ▼
What is the average commute time in ZIP 61104? ▼
What percentage of residents own vs. rent in ZIP 61104? ▼
What is the poverty rate in ZIP code 61104? ▼
ZIP Code Research Guides
Official Data Resources for Rockford, IL
Verify and explore additional data for this area using these official government sources.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology , how this data is sourced, computed, and verified.