Rockford, IL · standard
ZIP Code 61104
Winnebago County, Illinois - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 19,269
- 1,650/sq mi High-density area
- $33,772
- Median income Below-median income area
- $90,100
- Median home value Below-median home value
- 9.3%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Rockford pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, renter-heavy area.
- 3rd pct
- household income, US ZIPs
- 7th pct
- home value, US ZIPs
- 1,650
- people per sq mi
- 38%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 61104 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 61104 (Rockford, IL) rose +26.9% from 2023 to 2024. The all-transactions index moved from 134.8 in 2023 to 171.1 in 2024 (2000 = 100).
ZIP code 61104 is a mid-sized community (a standard USPS delivery area) in Rockford, Winnebago County, Illinois, home to 19,269 residents across 11.7 square miles, a density of 1,650 people per square mile, in the Chicago time zone.
ZIP 61104 sits on the lower end of the income spectrum: median household income is $33,772 (58% below the average Illinois ZIP), while per-capita income is $22,510. Economic pressure is pronounced: 37.6% of residents are below the poverty line and unemployment is 11.4%. Home values sit below the statewide ZIP benchmark: the median is $90,100 (53% below the average Illinois ZIP), and median rent is $887; owner occupancy is 37.8%.
Formal educational attainment runs low here: just 9.3% of adults hold a bachelor's degree or higher, the median age is 34.4, and the average commute is 24 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Winnebago County, so 61104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 61104
Top 5 sectors by establishment count in Rockford, IL
Which industries have the most business establishments in ZIP 61104.
- Other services (except public administration)
Other services (except public administration)
69 establishments
- Manufacturing
Manufacturing
68 establishments
- Retail trade
Retail trade
67 establishments
- Accommodation and food services
Accommodation and food services
40 establishments
- Health care and social assistance
Health care and social assistance
32 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 61104, Rockford, IL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
19,269
Population
11.7
Area (sq mi)
1,650
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 61104?
34.4
Median Age
51.0%
Male
49.0%
Female
16.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$33,772
Median Household Income
-58% vs state ZIP avg
$22,510
Per Capita Income
37.6%
Poverty Rate
11.4%
Unemployment Rate
23.9 min
Mean Commute Time
How ZIP 61104 ranks among Illinois ZIPs
Rockford, IL household income vs. every Illinois ZIP code
Median household income among 1,334 reporting Illinois ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$33,772 2nd percentile higher than 2% of 1,334 Illinois ZIPs
Each bar is a $20K-wide band; taller bars hold more Illinois ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
9,101housing units
9,101
Total Housing Units
7,672
Occupied Units
1,429
Vacant Units
2.23
Avg Household Size
Occupancy Type
$90,100
Median Home Value
-53% vs state ZIP avg
$887
Median Rent
1938
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+26.9%
YoY Change (2024)
171
HPI Index (2000 = 100)
+71%
Total Change Since 2000
Home values in ZIP 61104 have increased 26.9% over the past year (2024). Since 2000, this ZIP has seen +71% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 95 |
| 2021 | +18.6% | 112 |
| 2022 | +6.7% | 120 |
| 2023 | +12.6% | 135 |
| 2024 | +26.9% | 171 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 417 business establishments in ZIP 61104, employing approximately 9,357 people with a combined annual payroll of $649,385,000.
417
Businesses
9,357
Employees
$649.4M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Other services (except public administration) | 69 | 16.6% |
| Manufacturing | 68 | 16.3% |
| Retail trade | 67 | 16.1% |
| Accommodation and food services | 40 | 9.6% |
| Health care and social assistance | 32 | 7.7% |
| Wholesale trade | 26 | 6.2% |
| Construction | 25 | 6.0% |
| Professional, scientific, and technical services | 18 | 4.3% |
| Administrative and support and waste management and remediation services | 15 | 3.6% |
| Transportation and warehousing | 13 | 3.1% |
| Finance and insurance | 12 | 2.9% |
| Real estate and rental and leasing | 11 | 2.6% |
| Information | 10 | 2.4% |
| Educational services | 6 | 1.4% |
| Arts, entertainment, and recreation | 4 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 61104 vs 61108 →
ZIP 61104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 61107
Rockford (61107)
30,439 residents
- 61108
Rockford (61108)
28,550 residents
- 61109
Rockford (61109)
28,333 residents
- 61103
Rockford (61103)
24,578 residents
- 61111
Loves Park (61111)
23,492 residents
- 61101
Rockford (61101)
21,593 residents
- 61102
Rockford (61102)
20,538 residents
- 61104
Rockford (61104)
19,269 residents
- 61114
Rockford (61114)
15,776 residents
What this shows Among its immediate neighbors, ZIP 61104 ranks #8 by population - useful context the national average alone can't give.
ZIP 61104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 61020
Davis Junction (61020)
$105,769 median income
- 61114
Rockford (61114)
$85,568 median income
- 61107
Rockford (61107)
$78,574 median income
- 61108
Rockford (61108)
$64,415 median income
- 61109
Rockford (61109)
$62,973 median income
- 61111
Loves Park (61111)
$61,393 median income
- 61103
Rockford (61103)
$51,161 median income
- 61102
Rockford (61102)
$46,599 median income
- 61101
Rockford (61101)
$46,163 median income
What this shows By household income, ZIP 61104 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 61108 | Rockford, IL | 28,550 | 3.8 mi |
| 61109 | Rockford, IL | 28,333 | 4.3 mi |
| 61103 | Rockford, IL | 24,578 | 6.5 mi |
| 61102 | Rockford, IL | 20,538 | 4.3 mi |
| 61107 | Rockford, IL | 30,439 | 4.4 mi |
| 61112 | Rockford, IL | 86 | 5.4 mi |
| 61114 | Rockford, IL | 15,776 | 6.0 mi |
| 61101 | Rockford, IL | 21,593 | 6.9 mi |
| 61111 | Loves Park, IL | 23,492 | 6.9 mi |
| 61020 | Davis Junction, IL | 3,108 | 9.8 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 61104, both outside IL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (19,269 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Winnebago County
Related Areas
Frequently Asked Questions
What county is ZIP code 61104 in?
ZIP code 61104 (Rockford) is located in Winnebago County, Illinois. Winnebago County contains multiple ZIP codes, see the full list at /counties/winnebago-il.
What is the population of ZIP code 61104?
ZIP code 61104 in Rockford, IL has a population of 19,269 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 61104?
The median household income in ZIP 61104 is $33,772, which is 56% below the national average of $76,288.
What is the average home value in ZIP 61104?
The median home value in ZIP 61104 is $90,100, which is 68% below the national average of $278,155.
What is the demographic makeup of ZIP 61104?
The largest racial group in ZIP 61104 is White at 45.1%. Hispanic or Latino residents make up 26.5% of the population.
How many businesses are in ZIP code 61104?
ZIP code 61104 has 417 business establishments employing approximately 9,357 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 61104?
The top industries by establishment count in ZIP 61104 are: Other services (except public administration) (69), Manufacturing (68), Retail trade (67). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 61104?
According to the FHFA House Price Index, home values in ZIP 61104 increased by 26.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 71%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 61104?
In ZIP code 61104, 48.2% of residents aged 25+ have a high school diploma or higher, and 9.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 61104?
The mean commute time for workers in ZIP code 61104 is 23.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 61104?
In ZIP code 61104, approximately 37.8% of occupied housing units are owner-occupied and 62.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 61104?
The poverty rate in ZIP code 61104 is 37.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 61104's numbers, next.
- See how ZIP 61104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rockford, IL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.