PlainZIP

Rockford, IL · standard

ZIP Code 61104

Winnebago County, Illinois - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,269
1,650/sq mi
$33,772
Median income
$90,100
Median home value
9.3%
Bachelor's or higher

The verdict

Rockford pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, renter-heavy area.

3th pct
household income, US ZIPs
7th pct
home value, US ZIPs
1,650
people per sq mi
38%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 61104 against every reporting US ZIP.

ZIP code 61104 is a mid-sized community (a standard USPS delivery area) in Rockford, Winnebago County, Illinois, home to 19,269 residents across 11.7 square miles, a density of 1,650 people per square mile, in the Chicago time zone.

ZIP 61104 sits on the lower end of the income spectrum: median household income is $33,772 (58% below the Illinois average), while per-capita income is $22,510. 37.6% of residents live below the poverty line, and the unemployment rate reads 11.4%. Median home value sits at $90,100 (53% below the state average), median rent at $887 a month, and owner-occupancy at 37.8%.

Formal educational attainment runs low here: just 9.3% of adults hold a bachelor's degree or higher, the median age is 34.4, and the average commute is 24 minutes. A geography-based comparison follows: 10 ZIP codes within about 10 miles of 61104, plus 6 more within Winnebago County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 61104

Top 5 sectors by establishment count in Rockford, IL

Which industries have the most business establishments in ZIP 61104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 61104, Rockford, IL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

19,269

Population

11.7

Area (sq mi)

1,650

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 61104?

34.4

Median Age

51.0%

Male

49.0%

Female

16.3%

Foreign-Born

White 45.1%
African American 22.2%
Asian 4.1%
American Indian or Alaska Native 1.3%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 17.2%
Hispanic or Latino 26.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$33,772

Median Household Income

-58% vs state

$22,510

Per Capita Income

37.6%

Poverty Rate

11.4%

Unemployment Rate

23.9 min

Mean Commute Time

How ZIP 61104 ranks nationally

Rockford, IL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$33,772 3rd percentile higher than 3% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). This entry sits in this band. $40,000–$60,000: 7,092 US ZIPs (23%). Above this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 48.2%
Bachelor's Degree or Higher 9.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,101

Total Housing Units

7,672

Occupied Units

1,429

Vacant Units

2.23

Avg Household Size

Occupancy Type

Owner 37.8%
Renter 62.2%

$90,100

Median Home Value

-53% vs state

$887

Median Rent

1938

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+26.9%

YoY Change (2024)

171

HPI Index (2000 = 100)

+71%

Total Change Since 2000

Home values in ZIP 61104 have increased 26.9% over the past year (2024). Since 2000, this ZIP has seen +71% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 95
2021 +18.6% 112
2022 +6.7% 120
2023 +12.6% 135
2024 +26.9% 171

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 417 business establishments in ZIP 61104, employing approximately 9,357 people with a combined annual payroll of $649,385,000.

417

Businesses

9,357

Employees

$649.4M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Other services (except public administration) 69 16.6%
Manufacturing 68 16.3%
Retail trade 67 16.1%
Accommodation and food services 40 9.6%
Health care and social assistance 32 7.7%
Wholesale trade 26 6.2%
Construction 25 6.0%
Professional, scientific, and technical services 18 4.3%
Administrative and support and waste management and remediation services 15 3.6%
Transportation and warehousing 13 3.1%
Finance and insurance 12 2.9%
Real estate and rental and leasing 11 2.6%
Information 10 2.4%
Educational services 6 1.4%
Arts, entertainment, and recreation 4 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 61104 vs 61108 →

ZIP 61104 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 61104 ranks #8 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 61104 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 61104 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
61108 Rockford, IL 28,550 3.8 mi
61109 Rockford, IL 28,333 4.3 mi
61103 Rockford, IL 24,578 6.5 mi
61102 Rockford, IL 20,538 4.3 mi
61107 Rockford, IL 30,439 4.4 mi
61112 Rockford, IL 86 5.4 mi
61114 Rockford, IL 15,776 6.0 mi
61101 Rockford, IL 21,593 6.9 mi
61111 Loves Park, IL 23,492 6.9 mi
61020 Davis Junction, IL 3,108 9.8 mi

More ZIP Codes in Winnebago County

61107 standard
Rockford, IL
Pop: 30,439
61108 standard
Rockford, IL
Pop: 28,550
61109 standard
Rockford, IL
Pop: 28,333
61103 standard
Rockford, IL
Pop: 24,578
61111 standard
Loves Park, IL
Pop: 23,492
61115 standard
Machesney Park, IL
Pop: 23,180

Related Areas

Winnebago County Rockford, IL Illinois

Frequently Asked Questions

What county is ZIP code 61104 in? ▼
ZIP code 61104 (Rockford) is located in Winnebago County, Illinois. Winnebago County contains multiple ZIP codes, see the full list at /counties/winnebago-il.
What is the population of ZIP code 61104? ▼
ZIP code 61104 in Rockford, IL has a population of 19,269 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 61104? ▼
The median household income in ZIP 61104 is $33,772, which is 56% below the national average of $76,288.
What is the average home value in ZIP 61104? ▼
The median home value in ZIP 61104 is $90,100, which is 68% below the national average of $278,155.
What is the demographic makeup of ZIP 61104? ▼
The largest racial group in ZIP 61104 is White at 45.1%. Hispanic or Latino residents make up 26.5% of the population.
How many businesses are in ZIP code 61104? ▼
ZIP code 61104 has 417 business establishments employing approximately 9,357 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 61104? ▼
The top industries by establishment count in ZIP 61104 are: Other services (except public administration) (69), Manufacturing (68), Retail trade (67). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 61104? ▼
According to the FHFA House Price Index, home values in ZIP 61104 increased by 26.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 71%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 61104? ▼
In ZIP code 61104, 48.2% of residents aged 25+ have a high school diploma or higher, and 9.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 61104? ▼
The mean commute time for workers in ZIP code 61104 is 23.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 61104? ▼
In ZIP code 61104, approximately 37.8% of occupied housing units are owner-occupied and 62.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 61104? ▼
The poverty rate in ZIP code 61104 is 37.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.