ZIP Code 61104

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Source:

Rockford · Winnebago County · Illinois

Population
19,269

1,650/sq mi

Median income
$33,772

▼ 56% vs US

higher than 3% of US ZIPs

Median home value
$90,100

▼ 68% vs US

higher than 7% of US ZIPs

Bachelor's or higher
9.3%

Median age 34.4

Land area
11.7 sq mi

Chicago

ZIP code 61104 in Rockford, Illinois has a population of 19,269. The median household income is $33,772, which is 56% below the national average. Median home value is $90,100, 68% below the US average. 9.3% of residents hold a bachelor's degree or higher.

ZIP code 61104 is classified by USPS as a standard delivery area and covers roughly 11.7 square miles in Rockford, Winnebago County, Illinois. The area is home to 19,269 residents, producing a population density of 1,650 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 61104 against Illinois and the nation.

On the economic side, the median household income for ZIP 61104 sits at $33,772 (58% below the Illinois average), while per-capita income is $22,510. The poverty rate stands at 37.6% and the unemployment rate at 11.4%. On housing, the median home value is $90,100 (53% below the state average) with median rent at $887 per month, and 37.8% of occupied units are owner-occupied, a direct signal of whether 61104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 9.3% of adults hold a bachelor's degree or higher, the median age is 34.4, and the average commute is 24 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Winnebago County, so you can benchmark 61104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 61104

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 61104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 61104, Rockford, IL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

19,269

Population

11.7

Area (sq mi)

1,650

People / sq mi

Chicago

Time Zone

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ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 61104?

34.4

Median Age

51.0%

Male

49.0%

Female

16.3%

Foreign-Born

White 45.1%
African American 22.2%
Asian 4.1%
American Indian or Alaska Native 1.3%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 17.2%
Hispanic or Latino 26.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$33,772

Median Household Income

-58% vs state

$22,510

Per Capita Income

37.6%

Poverty Rate

11.4%

Unemployment Rate

23.9 min

Mean Commute Time

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 48.2%
Bachelor's Degree or Higher 9.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,101

Total Housing Units

7,672

Occupied Units

1,429

Vacant Units

2.23

Avg Household Size

Occupancy Type

Owner 37.8%
Renter 62.2%

$90,100

Median Home Value

-53% vs state

$887

Median Rent

1938

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+26.9%

YoY Change (2024)

171

HPI Index (2000 = 100)

+71%

Total Change Since 2000

Home values in ZIP 61104 have increased 26.9% over the past year (2024). Since 2000, this ZIP has seen +71% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 95
2021 +18.6% 112
2022 +6.7% 120
2023 +12.6% 135
2024 +26.9% 171

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 417 business establishments in ZIP 61104, employing approximately 9,357 people with a combined annual payroll of $649,385,000.

417

Businesses

9,357

Employees

$649.4M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Other services (except public administration) 69 16.6%
Manufacturing 68 16.3%
Retail trade 67 16.1%
Accommodation and food services 40 9.6%
Health care and social assistance 32 7.7%
Wholesale trade 26 6.2%
Construction 25 6.0%
Professional, scientific, and technical services 18 4.3%
Administrative and support and waste management and remediation services 15 3.6%
Transportation and warehousing 13 3.1%
Finance and insurance 12 2.9%
Real estate and rental and leasing 11 2.6%
Information 10 2.4%
Educational services 6 1.4%
Arts, entertainment, and recreation 4 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 61104 vs 61108 →

ZIP Code City Population Distance
61108 Rockford, IL 28,550 3.8 mi
61109 Rockford, IL 28,333 4.3 mi
61103 Rockford, IL 24,578 6.5 mi
61102 Rockford, IL 20,538 4.3 mi
61107 Rockford, IL 30,439 4.4 mi
61112 Rockford, IL 86 5.4 mi
61114 Rockford, IL 15,776 6.0 mi
61101 Rockford, IL 21,593 6.9 mi
61111 Loves Park, IL 23,492 6.9 mi
61020 Davis Junction, IL 3,108 9.8 mi

More ZIP Codes in Winnebago County

Frequently Asked Questions

What county is ZIP code 61104 in?
ZIP code 61104 (Rockford) is located in Winnebago County, Illinois. Winnebago County contains multiple ZIP codes, see the full list at /counties/winnebago-il.
What is the population of ZIP code 61104?
ZIP code 61104 in Rockford, IL has a population of 19,269 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 61104?
The median household income in ZIP 61104 is $33,772, which is 56% below the national average of $76,288.
What is the average home value in ZIP 61104?
The median home value in ZIP 61104 is $90,100, which is 68% below the national average of $278,155.
What is the demographic makeup of ZIP 61104?
The largest racial group in ZIP 61104 is White at 45.1%. Hispanic or Latino residents make up 26.5% of the population.
How many businesses are in ZIP code 61104?
ZIP code 61104 has 417 business establishments employing approximately 9,357 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 61104?
The top industries by establishment count in ZIP 61104 are: Other services (except public administration) (69), Manufacturing (68), Retail trade (67). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 61104?
According to the FHFA House Price Index, home values in ZIP 61104 increased by 26.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 71%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 61104?
In ZIP code 61104, 48.2% of residents aged 25+ have a high school diploma or higher, and 9.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 61104?
The mean commute time for workers in ZIP code 61104 is 23.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 61104?
In ZIP code 61104, approximately 37.8% of occupied housing units are owner-occupied and 62.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 61104?
The poverty rate in ZIP code 61104 is 37.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Rockford, IL

Verify and explore additional data for this area using these official government sources.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.