Watts, OK · standard
ZIP Code 74964
Adair County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,834
- 15/sq mi Moderate-density area
- $47,250
- Median income Below-median income area
- $123,600
- Median home value Below-median home value
- 13.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Watts pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 11th pct
- household income, US ZIPs
- 18th pct
- home value, US ZIPs
- 15
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74964 against every reporting US ZIP.
ZIP code 74964 covers 195.4 square miles in Watts, Adair County, Oklahoma (a standard USPS delivery area), with a modest 2,834 residents on file, a density of 15 people per square mile, in the Chicago time zone.
ZIP 74964 reports a modest median household income of $47,250 (25% below the average Oklahoma ZIP), while per-capita income is $26,717. The poverty rate is 15.8%, with unemployment at 5.8%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $123,600 (21% below the average Oklahoma ZIP), and median rent is $846; owner occupancy is 84.6%.
Formal educational attainment runs low here: just 13.5% of adults hold a bachelor's degree or higher, the median age is 44.7, and the average commute is 27 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 4 more in Adair County, so 74964 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 74964
Top 5 sectors by establishment count in Watts, OK
Which industries have the most business establishments in ZIP 74964.
- Retail trade
Retail trade
5 establishments
- Manufacturing
Manufacturing
4 establishments
- Transportation and warehousing
Transportation and warehousing
4 establishments
- Other services (except public administration)
Other services (except public administration)
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74964, Watts, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,834
Population
195.4
Area (sq mi)
15
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 74964?
44.7
Median Age
46.4%
Male
53.6%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$47,250
Median Household Income
-25% vs state ZIP avg
$26,717
Per Capita Income
15.8%
Poverty Rate
5.8%
Unemployment Rate
27.2 min
Mean Commute Time
How ZIP 74964 ranks among Oklahoma ZIPs
Watts, OK household income vs. every Oklahoma ZIP code
Median household income among 616 reporting Oklahoma ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$47,250 18th percentile higher than 18% of 616 Oklahoma ZIPs
Each bar is a $20K-wide band; taller bars hold more Oklahoma ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,025housing units
1,025
Total Housing Units
885
Occupied Units
140
Vacant Units
2.47
Avg Household Size
Occupancy Type
$123,600
Median Home Value
-21% vs state ZIP avg
$846
Median Rent
1989
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 25 business establishments in ZIP 74964, employing approximately 177 people with a combined annual payroll of $6,572,000.
25
Businesses
177
Employees
$6.6M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 5 | 20.0% |
| Manufacturing | 4 | 16.0% |
| Transportation and warehousing | 4 | 16.0% |
| Other services (except public administration) | 4 | 16.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 74964 vs 74965 →
ZIP 74964 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 74338
Colcord (74338)
5,480 residents
- 74965
Westville (74965)
5,170 residents
- 74964
Watts (74964)
2,834 residents
- 74347
Kansas (74347)
2,593 residents
What this shows Among its immediate neighbors, ZIP 74964 ranks #3 by population - useful context the national average alone can't give.
ZIP 74964 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 74338
Colcord (74338)
$57,768 median income
- 74965
Westville (74965)
$51,393 median income
- 74347
Kansas (74347)
$47,526 median income
- 74964
Watts (74964)
$47,250 median income
What this shows By household income, ZIP 74964 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 74964, both outside OK so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,834 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Adair County
Related Areas
Frequently Asked Questions
What county is ZIP code 74964 in?
ZIP code 74964 (Watts) is located in Adair County, Oklahoma. Adair County contains multiple ZIP codes, see the full list at /counties/adair-ok.
What is the population of ZIP code 74964?
ZIP code 74964 in Watts, OK has a population of 2,834 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74964?
The median household income in ZIP 74964 is $47,250, which is 38% below the national average of $76,288.
What is the average home value in ZIP 74964?
The median home value in ZIP 74964 is $123,600, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 74964?
The largest racial group in ZIP 74964 is White at 59.8%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 74964?
ZIP code 74964 has 25 business establishments employing approximately 177 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74964?
The top industries by establishment count in ZIP 74964 are: Retail trade (5), Manufacturing (4), Transportation and warehousing (4). There are 4 industry sectors represented in total.
What is the education level in ZIP code 74964?
In ZIP code 74964, 61.5% of residents aged 25+ have a high school diploma or higher, and 13.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74964?
The mean commute time for workers in ZIP code 74964 is 27.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74964?
In ZIP code 74964, approximately 84.6% of occupied housing units are owner-occupied and 15.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74964?
The poverty rate in ZIP code 74964 is 15.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 74964's numbers, next.
- See how ZIP 74964 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Watts, OK ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.