PlainZIP

Pflugerville, TX · standard

ZIP Code 78660

Travis County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

68,789
585/sq mi
$113,205
Median income
$411,900
Median home value
45.2%
Bachelor's or higher

The verdict

Pflugerville pairs an upper-quartile household income with upper-quartile home values, in a low-density, homeowner-dominated and unusually populous area.

Top 12%
household income, US ZIPs
Top 20%
home value, US ZIPs
585
people per sq mi
66%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78660 against every reporting US ZIP.

ZIP code 78660 is a densely settled ZIP (a standard USPS delivery area) in Pflugerville, Travis County, Texas, with 68,789 residents across 117.6 square miles, a density of 585 people per square mile, in the Chicago time zone.

ZIP 78660 skews affluent, with a median household income of $113,205 (50% above the Texas average), while per-capita income is $47,198. 6.1% of residents live below the poverty line, and the unemployment rate reads 4.5%. On housing, the median home value is $411,900 (66% above the state average) with median rent at $1,863 per month, and 66.1% of occupied units are owner-occupied.

A solid share of residents have a four-year degree: 45.2% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 28 minutes. Beyond these figures, 10 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Travis County, letting you compare 78660 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 78660

Top 5 sectors by establishment count in Pflugerville, TX

Which industries have the most business establishments in ZIP 78660.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78660, Pflugerville, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

68,789

Population

117.6

Area (sq mi)

585

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78660?

35.6

Median Age

49.8%

Male

50.2%

Female

20.3%

Foreign-Born

White 40.3%
African American 17.0%
Asian 10.6%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 23.2%
Hispanic or Latino 35.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$113,205

Median Household Income

+50% vs state

$47,198

Per Capita Income

6.1%

Poverty Rate

4.5%

Unemployment Rate

28.2 min

Mean Commute Time

How ZIP 78660 ranks nationally

Pflugerville, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$113,205 Top 12% higher than 88% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.0%
Bachelor's Degree or Higher 45.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

47,531

Total Housing Units

45,630

Occupied Units

1,901

Vacant Units

2.73

Avg Household Size

Occupancy Type

Owner 66.1%
Renter 33.9%

$411,900

Median Home Value

+66% vs state

$1,863

Median Rent

2009

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-4.9%

YoY Change (2024)

295

HPI Index (2000 = 100)

+195%

Total Change Since 2000

Home values in ZIP 78660 have decreased 4.9% over the past year (2024). Since 2000, this ZIP has seen +195% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.9% 200
2021 +28.5% 257
2022 +22.6% 315
2023 -1.7% 310
2024 -4.9% 295

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,763 business establishments in ZIP 78660, employing approximately 21,353 people with a combined annual payroll of $1,021,132,000.

1,763

Businesses

21,353

Employees

$1.0B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Construction 258 14.6%
Professional, scientific, and technical services 198 11.2%
Retail trade 191 10.8%
Other services (except public administration) 189 10.7%
Health care and social assistance 186 10.6%
Accommodation and food services 161 9.1%
Administrative and support and waste management and remediation services 101 5.7%
Real estate and rental and leasing 92 5.2%
Wholesale trade 85 4.8%
Finance and insurance 78 4.4%
Transportation and warehousing 70 4.0%
Manufacturing 50 2.8%
Educational services 33 1.9%
Information 32 1.8%
Arts, entertainment, and recreation 26 1.5%
Industries not classified 6 0.3%
Utilities 3 0.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78660 vs 78728 →

ZIP 78660 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78660 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78660 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78660 ranks #3 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78728 Austin, TX 20,299 5.7 mi
78664 Round Rock, TX 52,932 5.2 mi
78727 Austin, TX 26,689 7.3 mi
78754 Austin, TX 15,036 6.7 mi
78753 Austin, TX 49,301 6.3 mi
78665 Round Rock, TX 35,985 7.6 mi
78758 Austin, TX 44,072 7.6 mi
78634 Hutto, TX 22,791 8.6 mi
78724 Austin, TX 21,696 10.3 mi
78653 Manor, TX 16,375 8.3 mi

More ZIP Codes in Travis County

78745 standard
Austin, TX
Pop: 55,614
78753 standard
Austin, TX
Pop: 49,301
78741 standard
Austin, TX
Pop: 44,935
78758 standard
Austin, TX
Pop: 44,072
78744 standard
Austin, TX
Pop: 42,820
78704 standard
Austin, TX
Pop: 42,117

Related Areas

Travis County Pflugerville, TX Texas

Frequently Asked Questions

What county is ZIP code 78660 in? ▼
ZIP code 78660 (Pflugerville) is located in Travis County, Texas. Travis County contains multiple ZIP codes, see the full list at /counties/travis-tx.
What is the population of ZIP code 78660? ▼
ZIP code 78660 in Pflugerville, TX has a population of 68,789 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78660? ▼
The median household income in ZIP 78660 is $113,205, which is 48% above the national average of $76,288.
What is the average home value in ZIP 78660? ▼
The median home value in ZIP 78660 is $411,900, which is 48% above the national average of $278,155.
What is the demographic makeup of ZIP 78660? ▼
The largest racial group in ZIP 78660 is White at 40.3%. Hispanic or Latino residents make up 35.5% of the population.
How many businesses are in ZIP code 78660? ▼
ZIP code 78660 has 1,763 business establishments employing approximately 21,353 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78660? ▼
The top industries by establishment count in ZIP 78660 are: Construction (258), Professional, scientific, and technical services (198), Retail trade (191). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 78660? ▼
According to the FHFA House Price Index, home values in ZIP 78660 decreased by 4.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 195%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78660? ▼
In ZIP code 78660, 64.0% of residents aged 25+ have a high school diploma or higher, and 45.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78660? ▼
The mean commute time for workers in ZIP code 78660 is 28.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78660? ▼
In ZIP code 78660, approximately 66.1% of occupied housing units are owner-occupied and 33.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78660? ▼
The poverty rate in ZIP code 78660 is 6.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.