ZIP Code 78728
standardSource:
Austin · Travis County · Texas
- Population
- 20,299
- Median income
- $75,243
- Median home value
- $437,000
- Bachelor's or higher
- 47.7%
- Land area
- 21.0 sq mi
966/sq mi
▼ 1% vs US
higher than 55% of US ZIPs
▲ 57% vs US
higher than 83% of US ZIPs
Median age 33.9
Chicago
ZIP code 78728 in Austin, Texas has a population of 20,299. The median household income is $75,243, which is 1% below the national average. Median home value is $437,000, 57% above the US average. 47.7% of residents hold a bachelor's degree or higher.
ZIP code 78728 is classified by USPS as a standard delivery area and covers roughly 21.0 square miles in Austin, Travis County, Texas. The area is home to 20,299 residents, producing a population density of 966 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 78728 against Texas and the nation.
On the economic side, the median household income for ZIP 78728 sits at $75,243 (0% below the Texas average), while per-capita income is $47,745. The poverty rate stands at 11.8% and the unemployment rate at 2.8%. On housing, the median home value is $437,000 (77% above the state average) with median rent at $1,632 per month, and 29.1% of occupied units are owner-occupied, a direct signal of whether 78728 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 47.7% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 23 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Travis County, so you can benchmark 78728 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 78728
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 78728.
- Construction
Construction
77 establishments
- Wholesale trade
Wholesale trade
70 establishments
- Retail trade
Retail trade
58 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
58 establishments
- Other services (except public administration)
Other services (except public administration)
54 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 78728, Austin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
20,299
Population
21.0
Area (sq mi)
966
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 78728?
33.9
Median Age
45.7%
Male
54.3%
Female
21.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$75,243
Median Household Income
-0% vs state
$47,745
Per Capita Income
11.8%
Poverty Rate
2.8%
Unemployment Rate
23.1 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
14,128
Total Housing Units
13,169
Occupied Units
959
Vacant Units
2.03
Avg Household Size
Occupancy Type
$437,000
Median Home Value
+77% vs state
$1,632
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-1.0%
YoY Change (2024)
326
HPI Index (2000 = 100)
+226%
Total Change Since 2000
Home values in ZIP 78728 have decreased 1.0% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +7.8% | 241 |
| 2021 | +22.0% | 294 |
| 2022 | +19.9% | 353 |
| 2023 | -6.6% | 330 |
| 2024 | -1.0% | 326 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 631 business establishments in ZIP 78728, employing approximately 16,007 people with a combined annual payroll of $1,089,778,000.
631
Businesses
16,007
Employees
$1.1B
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 77 | 12.2% |
| Wholesale trade | 70 | 11.1% |
| Retail trade | 58 | 9.2% |
| Professional, scientific, and technical services | 58 | 9.2% |
| Other services (except public administration) | 54 | 8.6% |
| Manufacturing | 49 | 7.8% |
| Administrative and support and waste management and remediation services | 49 | 7.8% |
| Accommodation and food services | 48 | 7.6% |
| Real estate and rental and leasing | 38 | 6.0% |
| Health care and social assistance | 37 | 5.9% |
| Transportation and warehousing | 35 | 5.5% |
| Finance and insurance | 24 | 3.8% |
| Educational services | 10 | 1.6% |
| Information | 9 | 1.4% |
| Arts, entertainment, and recreation | 8 | 1.3% |
| Management of companies and enterprises | 6 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 78728 vs 78727 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 78727 | Austin, TX | 26,689 | 2.5 mi |
| 78729 | Austin, TX | 27,108 | 3.9 mi |
| 78758 | Austin, TX | 44,072 | 4.8 mi |
| 78753 | Austin, TX | 49,301 | 5.2 mi |
| 78664 | Round Rock, TX | 52,932 | 4.2 mi |
| 78717 | Austin, TX | 22,538 | 4.4 mi |
| 78660 | Pflugerville, TX | 68,789 | 5.7 mi |
| 78681 | Round Rock, TX | 50,606 | 5.7 mi |
| 78759 | Austin, TX | 38,891 | 5.6 mi |
| 78665 | Round Rock, TX | 35,985 | 6.7 mi |
More ZIP Codes in Travis County
Related Areas
Frequently Asked Questions
What county is ZIP code 78728 in? ▼
What is the population of ZIP code 78728? ▼
What is the median household income in ZIP 78728? ▼
What is the average home value in ZIP 78728? ▼
What is the demographic makeup of ZIP 78728? ▼
How many businesses are in ZIP code 78728? ▼
What are the main industries in ZIP code 78728? ▼
How have home values changed in ZIP code 78728? ▼
What is the education level in ZIP code 78728? ▼
What is the average commute time in ZIP 78728? ▼
What percentage of residents own vs. rent in ZIP 78728? ▼
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ZIP Code Research Guides
Official Data Resources for Austin, TX
Verify and explore additional data for this area using these official government sources.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology , how this data is sourced, computed, and verified.