Austin, TX · standard
ZIP Code 78728
Travis County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 20,299
- 966/sq mi High-density area
- $75,243
- Median income Near-median income area
- $437,000
- Median home value Above-median home value
- 47.7%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Austin pairs an above-median household income with upper-quartile home values, in a low-density, renter-heavy area.
- Top 45%
- household income, US ZIPs
- Top 17%
- home value, US ZIPs
- 966
- people per sq mi
- 29%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78728 against every reporting US ZIP.
ZIP code 78728 is a densely settled ZIP (a standard USPS delivery area) in Austin, Travis County, Texas, with 20,299 residents across 21.0 square miles, a density of 966 people per square mile, in the Chicago time zone.
ZIP 78728 lands in the middle-income range, with a median household income of $75,243 (0% below the average Texas ZIP), while per-capita income is $47,745. The poverty rate is 11.8%, with unemployment at 2.8%; those measures add context to the income figure. Housing costs run above the statewide ZIP benchmark while renting is common: median home value is $437,000 (77% above the average Texas ZIP), with only 29.1% owner-occupied homes and median rent of $1,632.
A solid share of residents have a four-year degree: 47.7% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 23 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Travis County, so 78728 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 78728
Top 5 sectors by establishment count in Austin, TX
Which industries have the most business establishments in ZIP 78728.
- Construction
Construction
77 establishments
- Wholesale trade
Wholesale trade
70 establishments
- Retail trade
Retail trade
58 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
58 establishments
- Other services (except public administration)
Other services (except public administration)
54 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78728, Austin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
20,299
Population
21.0
Area (sq mi)
966
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 78728?
33.9
Median Age
45.7%
Male
54.3%
Female
21.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$75,243
Median Household Income
-0% vs state ZIP avg
$47,745
Per Capita Income
11.8%
Poverty Rate
2.8%
Unemployment Rate
23.1 min
Mean Commute Time
How ZIP 78728 ranks among Texas ZIPs
Austin, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$75,243 Top 41% higher than 59% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
14,128housing units
14,128
Total Housing Units
13,169
Occupied Units
959
Vacant Units
2.03
Avg Household Size
Occupancy Type
$437,000
Median Home Value
+77% vs state ZIP avg
$1,632
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-1.0%
YoY Change (2024)
326
HPI Index (2000 = 100)
+226%
Total Change Since 2000
Home values in ZIP 78728 have decreased 1.0% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +7.8% | 241 |
| 2021 | +22.0% | 294 |
| 2022 | +19.9% | 353 |
| 2023 | -6.6% | 330 |
| 2024 | -1.0% | 326 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 631 business establishments in ZIP 78728, employing approximately 16,007 people with a combined annual payroll of $1,089,778,000.
631
Businesses
16,007
Employees
$1.1B
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 77 | 12.2% |
| Wholesale trade | 70 | 11.1% |
| Retail trade | 58 | 9.2% |
| Professional, scientific, and technical services | 58 | 9.2% |
| Other services (except public administration) | 54 | 8.6% |
| Manufacturing | 49 | 7.8% |
| Administrative and support and waste management and remediation services | 49 | 7.8% |
| Accommodation and food services | 48 | 7.6% |
| Real estate and rental and leasing | 38 | 6.0% |
| Health care and social assistance | 37 | 5.9% |
| Transportation and warehousing | 35 | 5.5% |
| Finance and insurance | 24 | 3.8% |
| Educational services | 10 | 1.6% |
| Information | 9 | 1.4% |
| Arts, entertainment, and recreation | 8 | 1.3% |
| Management of companies and enterprises | 6 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 78728 vs 78727 →
ZIP 78728 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78660
Pflugerville (78660)
68,789 residents
- 78664
Round Rock (78664)
52,932 residents
- 78681
Round Rock (78681)
50,606 residents
- 78753
Austin (78753)
49,301 residents
- 78758
Austin (78758)
44,072 residents
- 78759
Austin (78759)
38,891 residents
- 78665
Round Rock (78665)
35,985 residents
- 78729 27,108
Austin (78729)
27,108 residents
- 78727 26,689
Austin (78727)
26,689 residents
What this shows Among its immediate neighbors, ZIP 78728 ranks #0 by population - useful context the national average alone can't give.
ZIP 78728 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78717
Austin (78717)
$145,325 median income
- 78681
Round Rock (78681)
$137,819 median income
- 78665
Round Rock (78665)
$122,680 median income
- 78660
Pflugerville (78660)
$113,205 median income
- 78727
Austin (78727)
$110,379 median income
- 78759
Austin (78759)
$102,400 median income
- 78664
Round Rock (78664)
$87,417 median income
- 78729
Austin (78729)
$86,438 median income
- 78728
Austin (78728)
$75,243 median income
What this shows By household income, ZIP 78728 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 78727 | Austin, TX | 26,689 | 2.5 mi |
| 78729 | Austin, TX | 27,108 | 3.9 mi |
| 78758 | Austin, TX | 44,072 | 4.8 mi |
| 78753 | Austin, TX | 49,301 | 5.2 mi |
| 78664 | Round Rock, TX | 52,932 | 4.2 mi |
| 78717 | Austin, TX | 22,538 | 4.4 mi |
| 78660 | Pflugerville, TX | 68,789 | 5.7 mi |
| 78681 | Round Rock, TX | 50,606 | 5.7 mi |
| 78759 | Austin, TX | 38,891 | 5.6 mi |
| 78665 | Round Rock, TX | 35,985 | 6.7 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 78728, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (20,299 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Travis County
Related Areas
Frequently Asked Questions
What county is ZIP code 78728 in?
ZIP code 78728 (Austin) is located in Travis County, Texas. Travis County contains multiple ZIP codes, see the full list at /counties/travis-tx.
What is the population of ZIP code 78728?
ZIP code 78728 in Austin, TX has a population of 20,299 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78728?
The median household income in ZIP 78728 is $75,243, which is 1% below the national average of $76,288.
What is the average home value in ZIP 78728?
The median home value in ZIP 78728 is $437,000, which is 57% above the national average of $278,155.
What is the demographic makeup of ZIP 78728?
The largest racial group in ZIP 78728 is White at 43.5%. Hispanic or Latino residents make up 27.3% of the population.
How many businesses are in ZIP code 78728?
ZIP code 78728 has 631 business establishments employing approximately 16,007 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78728?
The top industries by establishment count in ZIP 78728 are: Construction (77), Wholesale trade (70), Retail trade (58). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 78728?
According to the FHFA House Price Index, home values in ZIP 78728 decreased by 1.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 226%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78728?
In ZIP code 78728, 62.6% of residents aged 25+ have a high school diploma or higher, and 47.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78728?
The mean commute time for workers in ZIP code 78728 is 23.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78728?
In ZIP code 78728, approximately 29.1% of occupied housing units are owner-occupied and 70.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78728?
The poverty rate in ZIP code 78728 is 11.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 78728's numbers, next.
- See how ZIP 78728 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Austin, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.