PlainZIP

Austin, TX · standard

ZIP Code 78728

Travis County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

20,299
966/sq mi
$75,243
Median income
$437,000
Median home value
47.7%
Bachelor's or higher

The verdict

Austin pairs an above-median household income with upper-quartile home values, in a low-density, renter-heavy area.

Top 45%
household income, US ZIPs
Top 17%
home value, US ZIPs
966
people per sq mi
29%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78728 against every reporting US ZIP.

ZIP code 78728 is a densely settled ZIP (a standard USPS delivery area) in Austin, Travis County, Texas, with 20,299 residents across 21.0 square miles, a density of 966 people per square mile, in the Chicago time zone.

ZIP 78728 lands in the middle-income range, with a median household income of $75,243 (0% below the Texas average), while per-capita income is $47,745. Poverty here runs at 11.8%, with unemployment measured at 2.8%. Median home value sits at $437,000 (77% above the state average), median rent at $1,632 a month, and owner-occupancy at 29.1%.

A solid share of residents have a four-year degree: 47.7% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 23 minutes. To put 78728 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Travis County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 78728

Top 5 sectors by establishment count in Austin, TX

Which industries have the most business establishments in ZIP 78728.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78728, Austin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

20,299

Population

21.0

Area (sq mi)

966

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78728?

33.9

Median Age

45.7%

Male

54.3%

Female

21.6%

Foreign-Born

White 43.5%
African American 18.8%
Asian 10.2%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 19.9%
Hispanic or Latino 27.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$75,243

Median Household Income

-0% vs state

$47,745

Per Capita Income

11.8%

Poverty Rate

2.8%

Unemployment Rate

23.1 min

Mean Commute Time

How ZIP 78728 ranks nationally

Austin, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$75,243 Top 45% higher than 55% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 62.6%
Bachelor's Degree or Higher 47.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,128

Total Housing Units

13,169

Occupied Units

959

Vacant Units

2.03

Avg Household Size

Occupancy Type

Owner 29.1%
Renter 70.9%

$437,000

Median Home Value

+77% vs state

$1,632

Median Rent

1996

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-1.0%

YoY Change (2024)

326

HPI Index (2000 = 100)

+226%

Total Change Since 2000

Home values in ZIP 78728 have decreased 1.0% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.

Year Annual Change HPI Index
2020 +7.8% 241
2021 +22.0% 294
2022 +19.9% 353
2023 -6.6% 330
2024 -1.0% 326

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 631 business establishments in ZIP 78728, employing approximately 16,007 people with a combined annual payroll of $1,089,778,000.

631

Businesses

16,007

Employees

$1.1B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Construction 77 12.2%
Wholesale trade 70 11.1%
Retail trade 58 9.2%
Professional, scientific, and technical services 58 9.2%
Other services (except public administration) 54 8.6%
Manufacturing 49 7.8%
Administrative and support and waste management and remediation services 49 7.8%
Accommodation and food services 48 7.6%
Real estate and rental and leasing 38 6.0%
Health care and social assistance 37 5.9%
Transportation and warehousing 35 5.5%
Finance and insurance 24 3.8%
Educational services 10 1.6%
Information 9 1.4%
Arts, entertainment, and recreation 8 1.3%
Management of companies and enterprises 6 0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78728 vs 78727 →

ZIP 78728 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78728 ranks #0 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78728 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78728 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78727 Austin, TX 26,689 2.5 mi
78729 Austin, TX 27,108 3.9 mi
78758 Austin, TX 44,072 4.8 mi
78753 Austin, TX 49,301 5.2 mi
78664 Round Rock, TX 52,932 4.2 mi
78717 Austin, TX 22,538 4.4 mi
78660 Pflugerville, TX 68,789 5.7 mi
78681 Round Rock, TX 50,606 5.7 mi
78759 Austin, TX 38,891 5.6 mi
78665 Round Rock, TX 35,985 6.7 mi

More ZIP Codes in Travis County

78660 standard
Pflugerville, TX
Pop: 68,789
78745 standard
Austin, TX
Pop: 55,614
78753 standard
Austin, TX
Pop: 49,301
78741 standard
Austin, TX
Pop: 44,935
78758 standard
Austin, TX
Pop: 44,072
78744 standard
Austin, TX
Pop: 42,820

Related Areas

Travis County Austin, TX Texas

Frequently Asked Questions

What county is ZIP code 78728 in? ▼
ZIP code 78728 (Austin) is located in Travis County, Texas. Travis County contains multiple ZIP codes, see the full list at /counties/travis-tx.
What is the population of ZIP code 78728? ▼
ZIP code 78728 in Austin, TX has a population of 20,299 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78728? ▼
The median household income in ZIP 78728 is $75,243, which is 1% below the national average of $76,288.
What is the average home value in ZIP 78728? ▼
The median home value in ZIP 78728 is $437,000, which is 57% above the national average of $278,155.
What is the demographic makeup of ZIP 78728? ▼
The largest racial group in ZIP 78728 is White at 43.5%. Hispanic or Latino residents make up 27.3% of the population.
How many businesses are in ZIP code 78728? ▼
ZIP code 78728 has 631 business establishments employing approximately 16,007 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78728? ▼
The top industries by establishment count in ZIP 78728 are: Construction (77), Wholesale trade (70), Retail trade (58). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 78728? ▼
According to the FHFA House Price Index, home values in ZIP 78728 decreased by 1.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 226%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78728? ▼
In ZIP code 78728, 62.6% of residents aged 25+ have a high school diploma or higher, and 47.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78728? ▼
The mean commute time for workers in ZIP code 78728 is 23.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78728? ▼
In ZIP code 78728, approximately 29.1% of occupied housing units are owner-occupied and 70.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78728? ▼
The poverty rate in ZIP code 78728 is 11.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.