Austin, TX · standard
ZIP Code 78741
Travis County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 44,935
- 2,285/sq mi High-density area
- $66,741
- Median income Near-median income area
- $420,100
- Median home value Above-median home value
- 47.2%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Austin pairs a below-median household income with upper-quartile home values, in a suburban-density, renter-heavy area.
- 41st pct
- household income, US ZIPs
- Top 19%
- home value, US ZIPs
- 2,285
- people per sq mi
- 15%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78741 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 78741 (Austin, TX) fell -2.7% from 2023 to 2024. The all-transactions index moved from 449.6 in 2023 to 437.5 in 2024 (2000 = 100).
ZIP code 78741 is a densely settled ZIP (a standard USPS delivery area) in Austin, Travis County, Texas, with 44,935 residents across 19.7 square miles, a density of 2,285 people per square mile, in the Chicago time zone.
ZIP 78741 reports a modest median household income of $66,741 (12% below the average Texas ZIP), while per-capita income is $45,630. The poverty rate is 21.6%, so the area-level income figures should not be treated as typical household experience. Housing costs run above the statewide ZIP benchmark while renting is common: median home value is $420,100 (70% above the average Texas ZIP), with only 15.3% owner-occupied homes and median rent of $1,596.
A solid share of residents have a four-year degree: 47.2% of adults hold a bachelor's degree or higher, the median age is 30.4, and the average commute is 23 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Travis County, so 78741 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 78741
Top 5 sectors by establishment count in Austin, TX
Which industries have the most business establishments in ZIP 78741.
- Professional, scientific, and technical services
Professional, scientific, and technical services
158 establishments
- Accommodation and food services
Accommodation and food services
114 establishments
- Retail trade
Retail trade
94 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
84 establishments
- Health care and social assistance
Health care and social assistance
74 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78741, Austin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
44,935
Population
19.7
Area (sq mi)
2,285
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 78741?
30.4
Median Age
53.4%
Male
46.6%
Female
28.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$66,741
Median Household Income
-12% vs state ZIP avg
$45,630
Per Capita Income
21.6%
Poverty Rate
5.3%
Unemployment Rate
22.7 min
Mean Commute Time
How ZIP 78741 ranks nationally
Austin, TX household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$66,741 41st percentile higher than 41% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
25,953housing units
25,953
Total Housing Units
23,867
Occupied Units
2,086
Vacant Units
1.91
Avg Household Size
Occupancy Type
$420,100
Median Home Value
+70% vs state ZIP avg
$1,596
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-2.7%
YoY Change (2024)
438
HPI Index (2000 = 100)
+338%
Total Change Since 2000
Home values in ZIP 78741 have decreased 2.7% over the past year (2024). Since 2000, this ZIP has seen +338% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +8.1% | 354 |
| 2021 | +17.4% | 415 |
| 2022 | +27.3% | 528 |
| 2023 | -14.9% | 450 |
| 2024 | -2.7% | 438 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 854 business establishments in ZIP 78741, employing approximately 13,189 people with a combined annual payroll of $823,255,000.
854
Businesses
13,189
Employees
$823.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 158 | 18.5% |
| Accommodation and food services | 114 | 13.3% |
| Retail trade | 94 | 11.0% |
| Real estate and rental and leasing | 84 | 9.8% |
| Health care and social assistance | 74 | 8.7% |
| Other services (except public administration) | 57 | 6.7% |
| Finance and insurance | 51 | 6.0% |
| Construction | 46 | 5.4% |
| Information | 40 | 4.7% |
| Administrative and support and waste management and remediation services | 38 | 4.5% |
| Arts, entertainment, and recreation | 25 | 2.9% |
| Wholesale trade | 23 | 2.7% |
| Educational services | 18 | 2.1% |
| Manufacturing | 17 | 2.0% |
| Transportation and warehousing | 7 | 0.8% |
| Management of companies and enterprises | 5 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 78741 vs 78702 →
ZIP 78741 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78741
Austin (78741)
44,935 residents
- 78744
Austin (78744)
42,820 residents
- 78704
Austin (78704)
42,117 residents
- 78705
Austin (78705)
31,340 residents
- 78702
Austin (78702)
21,334 residents
- 78751 14,385
Austin (78751)
14,385 residents
- 78721 11,425
Austin (78721)
11,425 residents
- 78701 6,841
Austin (78701)
6,841 residents
- 78722 5,901
Austin (78722)
5,901 residents
What this shows Among its immediate neighbors, ZIP 78741 ranks the most populous - useful context the national average alone can't give.
ZIP 78741 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78701
Austin (78701)
$162,168 median income
- 78704
Austin (78704)
$106,897 median income
- 78722
Austin (78722)
$105,046 median income
- 78702
Austin (78702)
$102,171 median income
- 78721
Austin (78721)
$84,573 median income
- 78744
Austin (78744)
$83,002 median income
- 78751
Austin (78751)
$80,915 median income
- 78741
Austin (78741)
$66,741 median income
- 78705 $32,380
Austin (78705)
$32,380 median income
What this shows By household income, ZIP 78741 ranks #8 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 78702 | Austin, TX | 21,334 | 2.3 mi |
| 78722 | Austin, TX | 5,901 | 4.1 mi |
| 78744 | Austin, TX | 42,820 | 3.4 mi |
| 78704 | Austin, TX | 42,117 | 3.2 mi |
| 78701 | Austin, TX | 6,841 | 3.2 mi |
| 78742 | Austin, TX | 820 | 3.5 mi |
| 78721 | Austin, TX | 11,425 | 3.3 mi |
| 78712 | Austin, TX | 860 | 4.0 mi |
| 78705 | Austin, TX | 31,340 | 4.7 mi |
| 78751 | Austin, TX | 14,385 | 5.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 78741, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (44,935 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Travis County
Related Areas
Frequently Asked Questions
What county is ZIP code 78741 in?
ZIP code 78741 (Austin) is located in Travis County, Texas. Travis County contains multiple ZIP codes, see the full list at /counties/travis-tx.
What is the population of ZIP code 78741?
ZIP code 78741 in Austin, TX has a population of 44,935 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78741?
The median household income in ZIP 78741 is $66,741, which is 13% below the national average of $76,288.
What is the average home value in ZIP 78741?
The median home value in ZIP 78741 is $420,100, which is 51% above the national average of $278,155.
What is the demographic makeup of ZIP 78741?
The largest racial group in ZIP 78741 is White at 41.4%. Hispanic or Latino residents make up 51.5% of the population.
How many businesses are in ZIP code 78741?
ZIP code 78741 has 854 business establishments employing approximately 13,189 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78741?
The top industries by establishment count in ZIP 78741 are: Professional, scientific, and technical services (158), Accommodation and food services (114), Retail trade (94). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 78741?
According to the FHFA House Price Index, home values in ZIP 78741 decreased by 2.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 338%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78741?
In ZIP code 78741, 66.0% of residents aged 25+ have a high school diploma or higher, and 47.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78741?
The mean commute time for workers in ZIP code 78741 is 22.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78741?
In ZIP code 78741, approximately 15.3% of occupied housing units are owner-occupied and 84.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78741?
The poverty rate in ZIP code 78741 is 21.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 78741's numbers, next.
- See how ZIP 78741 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Austin, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.