PlainZIP

Austin, TX · standard

ZIP Code 78741

Travis County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

44,935
2,285/sq mi
$66,741
Median income
$420,100
Median home value
47.2%
Bachelor's or higher

The verdict

Austin pairs a below-median household income with upper-quartile home values, in a suburban-density, renter-heavy area.

41th pct
household income, US ZIPs
Top 19%
home value, US ZIPs
2,285
people per sq mi
15%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78741 against every reporting US ZIP.

ZIP code 78741 is a densely settled ZIP (a standard USPS delivery area) in Austin, Travis County, Texas, with 44,935 residents across 19.7 square miles, a density of 2,285 people per square mile, in the Chicago time zone.

ZIP 78741 reports a modest median household income of $66,741 (12% below the Texas average), while per-capita income is $45,630. The poverty rate stands at 21.6% and the unemployment rate at 5.3%. The typical home here is valued at $420,100 (70% above the state average); renters pay a median of $1,596 monthly, and 15.3% of units are owner-occupied.

A solid share of residents have a four-year degree: 47.2% of adults hold a bachelor's degree or higher, the median age is 30.4, and the average commute is 23 minutes. A geography-based comparison follows: 10 ZIP codes within about 10 miles of 78741, plus 6 more within Travis County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 78741

Top 5 sectors by establishment count in Austin, TX

Which industries have the most business establishments in ZIP 78741.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78741, Austin, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

44,935

Population

19.7

Area (sq mi)

2,285

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78741?

30.4

Median Age

53.4%

Male

46.6%

Female

28.9%

Foreign-Born

White 41.4%
African American 7.7%
Asian 6.0%
American Indian or Alaska Native 0.6%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 29.6%
Hispanic or Latino 51.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$66,741

Median Household Income

-12% vs state

$45,630

Per Capita Income

21.6%

Poverty Rate

5.3%

Unemployment Rate

22.7 min

Mean Commute Time

How ZIP 78741 ranks nationally

Austin, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$66,741 41st percentile higher than 41% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 66.0%
Bachelor's Degree or Higher 47.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

25,953

Total Housing Units

23,867

Occupied Units

2,086

Vacant Units

1.91

Avg Household Size

Occupancy Type

Owner 15.3%
Renter 84.7%

$420,100

Median Home Value

+70% vs state

$1,596

Median Rent

1996

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-2.7%

YoY Change (2024)

438

HPI Index (2000 = 100)

+338%

Total Change Since 2000

Home values in ZIP 78741 have decreased 2.7% over the past year (2024). Since 2000, this ZIP has seen +338% cumulative appreciation.

Year Annual Change HPI Index
2020 +8.1% 354
2021 +17.4% 415
2022 +27.3% 528
2023 -14.9% 450
2024 -2.7% 438

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 854 business establishments in ZIP 78741, employing approximately 13,189 people with a combined annual payroll of $823,255,000.

854

Businesses

13,189

Employees

$823.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 158 18.5%
Accommodation and food services 114 13.3%
Retail trade 94 11.0%
Real estate and rental and leasing 84 9.8%
Health care and social assistance 74 8.7%
Other services (except public administration) 57 6.7%
Finance and insurance 51 6.0%
Construction 46 5.4%
Information 40 4.7%
Administrative and support and waste management and remediation services 38 4.5%
Arts, entertainment, and recreation 25 2.9%
Wholesale trade 23 2.7%
Educational services 18 2.1%
Manufacturing 17 2.0%
Transportation and warehousing 7 0.8%
Management of companies and enterprises 5 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78741 vs 78702 →

ZIP 78741 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78741 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78741 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78741 ranks #8 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78702 Austin, TX 21,334 2.3 mi
78722 Austin, TX 5,901 4.1 mi
78744 Austin, TX 42,820 3.4 mi
78704 Austin, TX 42,117 3.2 mi
78701 Austin, TX 6,841 3.2 mi
78742 Austin, TX 820 3.5 mi
78721 Austin, TX 11,425 3.3 mi
78712 Austin, TX 860 4.0 mi
78705 Austin, TX 31,340 4.7 mi
78751 Austin, TX 14,385 5.6 mi

More ZIP Codes in Travis County

78660 standard
Pflugerville, TX
Pop: 68,789
78745 standard
Austin, TX
Pop: 55,614
78753 standard
Austin, TX
Pop: 49,301
78758 standard
Austin, TX
Pop: 44,072
78744 standard
Austin, TX
Pop: 42,820
78704 standard
Austin, TX
Pop: 42,117

Related Areas

Travis County Austin, TX Texas

Frequently Asked Questions

What county is ZIP code 78741 in? ▼
ZIP code 78741 (Austin) is located in Travis County, Texas. Travis County contains multiple ZIP codes, see the full list at /counties/travis-tx.
What is the population of ZIP code 78741? ▼
ZIP code 78741 in Austin, TX has a population of 44,935 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78741? ▼
The median household income in ZIP 78741 is $66,741, which is 13% below the national average of $76,288.
What is the average home value in ZIP 78741? ▼
The median home value in ZIP 78741 is $420,100, which is 51% above the national average of $278,155.
What is the demographic makeup of ZIP 78741? ▼
The largest racial group in ZIP 78741 is White at 41.4%. Hispanic or Latino residents make up 51.5% of the population.
How many businesses are in ZIP code 78741? ▼
ZIP code 78741 has 854 business establishments employing approximately 13,189 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78741? ▼
The top industries by establishment count in ZIP 78741 are: Professional, scientific, and technical services (158), Accommodation and food services (114), Retail trade (94). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 78741? ▼
According to the FHFA House Price Index, home values in ZIP 78741 decreased by 2.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 338%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 78741? ▼
In ZIP code 78741, 66.0% of residents aged 25+ have a high school diploma or higher, and 47.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78741? ▼
The mean commute time for workers in ZIP code 78741 is 22.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78741? ▼
In ZIP code 78741, approximately 15.3% of occupied housing units are owner-occupied and 84.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78741? ▼
The poverty rate in ZIP code 78741 is 21.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.