Kailua Kona, HI · standard
ZIP Code 96740
Hawaii County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 33,321
- 54/sq mi Moderate-density area
- $95,542
- Median income Above-median income area
- $760,600
- Median home value Above-median home value
- 35.2%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Kailua Kona pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 22%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 54
- people per sq mi
- 72%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96740 against every reporting US ZIP.
ZIP code 96740 is a densely settled ZIP (a standard USPS delivery area) in Kailua Kona, Hawaii County, Hawaii, with 33,321 residents across 612.5 square miles, a density of 54 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96740 lands in the middle-income range, with a median household income of $95,542 (3% above the average Hawaii ZIP), while per-capita income is $47,557. The poverty rate is 12.6%, with unemployment at 4.1%; those measures add context to the income figure. Median home value is $760,600 (2% below the average Hawaii ZIP) and median rent is $1,673; 71.8% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 35.2% of adults hold a bachelor's degree or higher, the median age is 44.3, and the average commute is 21 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Hawaii County, so 96740 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96740
Top 5 sectors by establishment count in Kailua Kona, HI
Which industries have the most business establishments in ZIP 96740.
- Retail trade
Retail trade
188 establishments
- Accommodation and food services
Accommodation and food services
155 establishments
- Other services (except public administration)
Other services (except public administration)
149 establishments
- Construction
Construction
146 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
138 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96740, Kailua Kona, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
33,321
Population
612.5
Area (sq mi)
54
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96740?
44.3
Median Age
48.3%
Male
51.7%
Female
14.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$95,542
Median Household Income
+3% vs state ZIP avg
$47,557
Per Capita Income
12.6%
Poverty Rate
4.1%
Unemployment Rate
21.1 min
Mean Commute Time
How ZIP 96740 ranks nationally
Kailua Kona, HI household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$95,542 Top 22% higher than 78% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
18,967housing units
18,967
Total Housing Units
13,925
Occupied Units
5,042
Vacant Units
2.80
Avg Household Size
Occupancy Type
$760,600
Median Home Value
-2% vs state ZIP avg
$1,673
Median Rent
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+0.2%
YoY Change (2024)
343
HPI Index (2000 = 100)
+243%
Total Change Since 2000
Home values in ZIP 96740 have increased 0.2% over the past year (2024). Since 2000, this ZIP has seen +243% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.1% | 229 |
| 2021 | +10.6% | 253 |
| 2022 | +25.6% | 318 |
| 2023 | +7.6% | 342 |
| 2024 | +0.2% | 343 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,394 business establishments in ZIP 96740, employing approximately 18,204 people with a combined annual payroll of $939,437,000.
1,394
Businesses
18,204
Employees
$939.4M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 188 | 13.5% |
| Accommodation and food services | 155 | 11.1% |
| Other services (except public administration) | 149 | 10.7% |
| Construction | 146 | 10.5% |
| Professional, scientific, and technical services | 138 | 9.9% |
| Administrative and support and waste management and remediation services | 113 | 8.1% |
| Real estate and rental and leasing | 108 | 7.8% |
| Health care and social assistance | 103 | 7.4% |
| Transportation and warehousing | 83 | 6.0% |
| Wholesale trade | 54 | 3.9% |
| Finance and insurance | 44 | 3.2% |
| Arts, entertainment, and recreation | 37 | 2.6% |
| Manufacturing | 29 | 2.1% |
| Information | 21 | 1.5% |
| Educational services | 16 | 1.1% |
| Agriculture, forestry, fishing and hunting | 3 | 0.2% |
| Utilities | 3 | 0.2% |
| Management of companies and enterprises | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96740 vs 96725 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 96725 | Holualoa, HI | 3,592 | 8.0 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96740, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (33,321 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Hawaii County
Related Areas
Frequently Asked Questions
What county is ZIP code 96740 in?
ZIP code 96740 (Kailua Kona) is located in Hawaii County, Hawaii. Hawaii County contains multiple ZIP codes, see the full list at /counties/hawaii-hi.
What is the population of ZIP code 96740?
ZIP code 96740 in Kailua Kona, HI has a population of 33,321 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96740?
The median household income in ZIP 96740 is $95,542, which is 25% above the national average of $76,288.
What is the average home value in ZIP 96740?
The median home value in ZIP 96740 is $760,600, which is 173% above the national average of $278,155.
What is the demographic makeup of ZIP 96740?
The largest racial group in ZIP 96740 is White at 45.1%. Hispanic or Latino residents make up 7.7% of the population.
How many businesses are in ZIP code 96740?
ZIP code 96740 has 1,394 business establishments employing approximately 18,204 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96740?
The top industries by establishment count in ZIP 96740 are: Retail trade (188), Accommodation and food services (155), Other services (except public administration) (149). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 96740?
According to the FHFA House Price Index, home values in ZIP 96740 increased by 0.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 243%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96740?
In ZIP code 96740, 60.3% of residents aged 25+ have a high school diploma or higher, and 35.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96740?
The mean commute time for workers in ZIP code 96740 is 21.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96740?
In ZIP code 96740, approximately 71.8% of occupied housing units are owner-occupied and 28.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96740?
The poverty rate in ZIP code 96740 is 12.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96740's numbers, next.
- See how ZIP 96740 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Kailua Kona, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.