Pahoa, HI · standard
ZIP Code 96778
Hawaii County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 14,409
- 21/sq mi
- $39,750
- Median income
- $273,800
- Median home value
- 20.1%
- Bachelor's or higher
The verdict
Pahoa pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 5th pct
- household income, US ZIPs
- Top 38%
- home value, US ZIPs
- 21
- people per sq mi
- 80%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96778 against every reporting US ZIP.
ZIP code 96778 is classified by USPS as a standard delivery area and covers roughly 696.1 square miles in Pahoa, Hawaii County, Hawaii. The area is home to 14,409 residents, producing a population density of 21 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96778 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96778 sits at $39,750 (57% below the Hawaii average), while per-capita income is $23,087. The poverty rate stands at 35.4% and the unemployment rate at 12.0%. On housing, the median home value is $273,800 (65% below the state average) with median rent at $1,293 per month, and 79.8% of occupied units are owner-occupied, a direct signal of whether 96778 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 20.1% of adults hold a bachelor's degree or higher, the median age is 47.5, and the average commute is 35 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Hawaii County, so you can benchmark 96778 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96778
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96778.
- Retail trade
Retail trade
28 establishments
- Accommodation and food services
Accommodation and food services
23 establishments
- Other services (except public administration)
Other services (except public administration)
15 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
12 establishments
- Health care and social assistance 11
Health care and social assistance
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96778, Pahoa, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
14,409
Population
696.1
Area (sq mi)
21
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96778?
47.5
Median Age
51.6%
Male
48.4%
Female
9.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$39,750
Median Household Income
-57% vs state
$23,087
Per Capita Income
35.4%
Poverty Rate
12.0%
Unemployment Rate
34.7 min
Mean Commute Time
How ZIP 96778 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$39,750 5th percentile higher than 5% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
7,098
Total Housing Units
6,303
Occupied Units
795
Vacant Units
2.42
Avg Household Size
Occupancy Type
$273,800
Median Home Value
-65% vs state
$1,293
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-7.0%
YoY Change (2024)
349
HPI Index (2000 = 100)
+249%
Total Change Since 2000
Home values in ZIP 96778 have decreased 7.0% over the past year (2024). Since 2000, this ZIP has seen +249% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.4% | 244 |
| 2021 | +23.7% | 301 |
| 2022 | +13.0% | 340 |
| 2023 | +10.2% | 375 |
| 2024 | -7.0% | 349 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 132 business establishments in ZIP 96778, employing approximately 1,165 people with a combined annual payroll of $35,395,000.
132
Businesses
1,165
Employees
$35.4M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 28 | 21.2% |
| Accommodation and food services | 23 | 17.4% |
| Other services (except public administration) | 15 | 11.4% |
| Professional, scientific, and technical services | 12 | 9.1% |
| Health care and social assistance | 11 | 8.3% |
| Construction | 10 | 7.6% |
| Administrative and support and waste management and remediation services | 9 | 6.8% |
| Finance and insurance | 7 | 5.3% |
| Real estate and rental and leasing | 5 | 3.8% |
| Educational services | 3 | 2.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96778 vs 96760 →
ZIP 96778 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96778
Pahoa (96778)
14,409 residents
- 96771
Mountain View (96771)
8,339 residents
- 96760 3,001
Kurtistown (96760)
3,001 residents
What this shows Among its immediate neighbors, ZIP 96778 ranks the most populous — useful context the national average alone can't give.
ZIP 96778 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96760
Kurtistown (96760)
$103,286 median income
- 96771
Mountain View (96771)
$62,426 median income
- 96778 $39,750
Pahoa (96778)
$39,750 median income
What this shows By household income, ZIP 96778 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Hawaii County
Related Areas
Frequently Asked Questions
What county is ZIP code 96778 in? ▼
What is the population of ZIP code 96778? ▼
What is the median household income in ZIP 96778? ▼
What is the average home value in ZIP 96778? ▼
What is the demographic makeup of ZIP 96778? ▼
How many businesses are in ZIP code 96778? ▼
What are the main industries in ZIP code 96778? ▼
How have home values changed in ZIP code 96778? ▼
What is the education level in ZIP code 96778? ▼
What is the average commute time in ZIP 96778? ▼
What percentage of residents own vs. rent in ZIP 96778? ▼
What is the poverty rate in ZIP code 96778? ▼
ZIP Code Research Guides
Official Data Resources for Pahoa, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.