Waialua, HI · standard
ZIP Code 96791
Honolulu County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,014
- 83/sq mi Moderate-density area
- $97,470
- Median income Above-median income area
- $977,400
- Median home value Above-median home value
- 30.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Waialua pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 3%
- home value, US ZIPs
- 83
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96791 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 96791 (Waialua, HI) rose +31.5% from 2023 to 2024. The all-transactions index moved from 397.6 in 2023 to 523.0 in 2024 (2000 = 100).
ZIP code 96791 is a mid-sized community (a standard USPS delivery area) in Waialua, Honolulu County, Hawaii, home to 8,014 residents across 96.6 square miles, a density of 83 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96791 lands in the middle-income range, with a median household income of $97,470 (5% above the average Hawaii ZIP), while per-capita income is $48,527. The poverty rate is 9.1%, with unemployment at 4.6%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $977,400 (26% above the average Hawaii ZIP), while 64.8% of occupied homes are owner-occupied and median rent is $2,179.
A solid share of residents have a four-year degree: 30.2% of adults hold a bachelor's degree or higher, the median age is 47.5, and the average commute is 33 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Honolulu County, so 96791 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96791
Top 5 sectors by establishment count in Waialua, HI
Which industries have the most business establishments in ZIP 96791.
- Construction
Construction
24 establishments
- Retail trade
Retail trade
17 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Manufacturing
Manufacturing
11 establishments
- Accommodation and food services
Accommodation and food services
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96791, Waialua, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
8,014
Population
96.6
Area (sq mi)
83
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96791?
47.5
Median Age
47.9%
Male
52.1%
Female
20.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,470
Median Household Income
+5% vs state ZIP avg
$48,527
Per Capita Income
9.1%
Poverty Rate
4.6%
Unemployment Rate
33.0 min
Mean Commute Time
How ZIP 96791 ranks among Hawaii ZIPs
Waialua, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$97,470 Top 43% higher than 57% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,761housing units
2,761
Total Housing Units
2,337
Occupied Units
424
Vacant Units
2.72
Avg Household Size
Occupancy Type
$977,400
Median Home Value
+26% vs state ZIP avg
$2,179
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+31.5%
YoY Change (2024)
523
HPI Index (2000 = 100)
+423%
Total Change Since 2000
Home values in ZIP 96791 have increased 31.5% over the past year (2024). Since 2000, this ZIP has seen +423% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.4% | 323 |
| 2021 | +4.8% | 339 |
| 2022 | +25.3% | 424 |
| 2023 | -6.3% | 398 |
| 2024 | +31.5% | 523 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 122 business establishments in ZIP 96791, employing approximately 651 people with a combined annual payroll of $24,460,000.
122
Businesses
651
Employees
$24.5M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 24 | 19.7% |
| Retail trade | 17 | 13.9% |
| Other services (except public administration) | 12 | 9.8% |
| Manufacturing | 11 | 9.0% |
| Accommodation and food services | 11 | 9.0% |
| Health care and social assistance | 9 | 7.4% |
| Administrative and support and waste management and remediation services | 8 | 6.6% |
| Professional, scientific, and technical services | 7 | 5.7% |
| Real estate and rental and leasing | 5 | 4.1% |
| Arts, entertainment, and recreation | 5 | 4.1% |
| Educational services | 4 | 3.3% |
| Transportation and warehousing | 3 | 2.5% |
| Finance and insurance | 3 | 2.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96791 vs 96792 →
ZIP 96791 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96792
Waianae (96792)
48,519 residents
- 96786
Wahiawa (96786)
40,859 residents
- 96791 8,014
Waialua (96791)
8,014 residents
- 96712 7,352
Haleiwa (96712)
7,352 residents
- 96857 2,522
Schofield Barracks (96857)
2,522 residents
- 96759 457
Kunia (96759)
457 residents
What this shows Among its immediate neighbors, ZIP 96791 ranks #3 by population - useful context the national average alone can't give.
ZIP 96791 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96791
Waialua (96791)
$97,470 median income
- 96712
Haleiwa (96712)
$88,333 median income
- 96792
Waianae (96792)
$87,509 median income
- 96786
Wahiawa (96786)
$85,554 median income
What this shows By household income, ZIP 96791 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96791, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (8,014 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Honolulu County
Related Areas
Frequently Asked Questions
What county is ZIP code 96791 in?
ZIP code 96791 (Waialua) is located in Honolulu County, Hawaii. Honolulu County contains multiple ZIP codes, see the full list at /counties/honolulu-hi.
What is the population of ZIP code 96791?
ZIP code 96791 in Waialua, HI has a population of 8,014 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96791?
The median household income in ZIP 96791 is $97,470, which is 28% above the national average of $76,288.
What is the average home value in ZIP 96791?
The median home value in ZIP 96791 is $977,400, which is 251% above the national average of $278,155.
What is the demographic makeup of ZIP 96791?
The largest racial group in ZIP 96791 is Asian at 33.7%. Hispanic or Latino residents make up 8.5% of the population.
How many businesses are in ZIP code 96791?
ZIP code 96791 has 122 business establishments employing approximately 651 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96791?
The top industries by establishment count in ZIP 96791 are: Construction (24), Retail trade (17), Other services (except public administration) (12). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 96791?
According to the FHFA House Price Index, home values in ZIP 96791 increased by 31.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 423%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96791?
In ZIP code 96791, 62.4% of residents aged 25+ have a high school diploma or higher, and 30.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96791?
The mean commute time for workers in ZIP code 96791 is 33.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96791?
In ZIP code 96791, approximately 64.8% of occupied housing units are owner-occupied and 35.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96791?
The poverty rate in ZIP code 96791 is 9.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96791's numbers, next.
- See how ZIP 96791 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Waialua, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.