Waialua, HI · standard
ZIP Code 96791
Honolulu County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,014
- 83/sq mi
- $97,470
- Median income
- $977,400
- Median home value
- 30.2%
- Bachelor's or higher
The verdict
Waialua pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 3%
- home value, US ZIPs
- 83
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96791 against every reporting US ZIP.
ZIP code 96791 is classified by USPS as a standard delivery area and covers roughly 96.6 square miles in Waialua, Honolulu County, Hawaii. The area is home to 8,014 residents, producing a population density of 83 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96791 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96791 sits at $97,470 (5% above the Hawaii average), while per-capita income is $48,527. The poverty rate stands at 9.1% and the unemployment rate at 4.6%. On housing, the median home value is $977,400 (26% above the state average) with median rent at $2,179 per month, and 64.8% of occupied units are owner-occupied, a direct signal of whether 96791 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 30.2% of adults hold a bachelor's degree or higher, the median age is 47.5, and the average commute is 33 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Honolulu County, so you can benchmark 96791 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96791
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96791.
- Construction
Construction
24 establishments
- Retail trade
Retail trade
17 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Manufacturing
Manufacturing
11 establishments
- Accommodation and food services
Accommodation and food services
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96791, Waialua, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
8,014
Population
96.6
Area (sq mi)
83
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96791?
47.5
Median Age
47.9%
Male
52.1%
Female
20.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,470
Median Household Income
+5% vs state
$48,527
Per Capita Income
9.1%
Poverty Rate
4.6%
Unemployment Rate
33.0 min
Mean Commute Time
How ZIP 96791 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$97,470 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,761
Total Housing Units
2,337
Occupied Units
424
Vacant Units
2.72
Avg Household Size
Occupancy Type
$977,400
Median Home Value
+26% vs state
$2,179
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+31.5%
YoY Change (2024)
523
HPI Index (2000 = 100)
+423%
Total Change Since 2000
Home values in ZIP 96791 have increased 31.5% over the past year (2024). Since 2000, this ZIP has seen +423% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.4% | 323 |
| 2021 | +4.8% | 339 |
| 2022 | +25.3% | 424 |
| 2023 | -6.3% | 398 |
| 2024 | +31.5% | 523 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 122 business establishments in ZIP 96791, employing approximately 651 people with a combined annual payroll of $24,460,000.
122
Businesses
651
Employees
$24.5M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 24 | 19.7% |
| Retail trade | 17 | 13.9% |
| Other services (except public administration) | 12 | 9.8% |
| Manufacturing | 11 | 9.0% |
| Accommodation and food services | 11 | 9.0% |
| Health care and social assistance | 9 | 7.4% |
| Administrative and support and waste management and remediation services | 8 | 6.6% |
| Professional, scientific, and technical services | 7 | 5.7% |
| Real estate and rental and leasing | 5 | 4.1% |
| Arts, entertainment, and recreation | 5 | 4.1% |
| Educational services | 4 | 3.3% |
| Transportation and warehousing | 3 | 2.5% |
| Finance and insurance | 3 | 2.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96791 vs 96792 →
ZIP 96791 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96792
Waianae (96792)
48,519 residents
- 96786
Wahiawa (96786)
40,859 residents
- 96791 8,014
Waialua (96791)
8,014 residents
- 96712 7,352
Haleiwa (96712)
7,352 residents
- 96857 2,522
Schofield Barracks (96857)
2,522 residents
- 96759 457
Kunia (96759)
457 residents
What this shows Among its immediate neighbors, ZIP 96791 ranks #3 by population — useful context the national average alone can't give.
ZIP 96791 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96791
Waialua (96791)
$97,470 median income
- 96712
Haleiwa (96712)
$88,333 median income
- 96792
Waianae (96792)
$87,509 median income
- 96786
Wahiawa (96786)
$85,554 median income
What this shows By household income, ZIP 96791 ranks the highest of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Honolulu County
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Frequently Asked Questions
What county is ZIP code 96791 in? ▼
What is the population of ZIP code 96791? ▼
What is the median household income in ZIP 96791? ▼
What is the average home value in ZIP 96791? ▼
What is the demographic makeup of ZIP 96791? ▼
How many businesses are in ZIP code 96791? ▼
What are the main industries in ZIP code 96791? ▼
How have home values changed in ZIP code 96791? ▼
What is the education level in ZIP code 96791? ▼
What is the average commute time in ZIP 96791? ▼
What percentage of residents own vs. rent in ZIP 96791? ▼
What is the poverty rate in ZIP code 96791? ▼
ZIP Code Research Guides
Official Data Resources for Waialua, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.