Rose City, MI · standard
ZIP Code 48654
Ogemaw County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,521
- 10/sq mi Low-density area
- $45,202
- Median income Below-median income area
- $140,800
- Median home value Below-median home value
- 18.5%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rose City pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 9th pct
- household income, US ZIPs
- 23rd pct
- home value, US ZIPs
- 10
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 48654 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 48654 (Rose City, MI) rose +16.6% from 2023 to 2024. The all-transactions index moved from 159.6 in 2023 to 186.1 in 2024 (2000 = 100).
ZIP code 48654 covers 244.8 square miles in Rose City, Ogemaw County, Michigan (a standard USPS delivery area), with a modest 2,521 residents on file, a density of 10 people per square mile, in the Detroit time zone.
ZIP 48654 reports a modest median household income of $45,202 (38% below the average Michigan ZIP), while per-capita income is $30,047. The poverty rate is 18.7%, with unemployment at 5.9%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $140,800 (36% below the average Michigan ZIP), and median rent is $732; owner occupancy is 84.2%.
Educational attainment sits below the national norm: 18.5% of adults hold a bachelor's degree or higher, the median age is 58.2, and the average commute is 26 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 3 more in Ogemaw County, so 48654 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 48654
Top 5 sectors by establishment count in Rose City, MI
Which industries have the most business establishments in ZIP 48654.
- Retail trade
Retail trade
12 establishments
- Accommodation and food services
Accommodation and food services
10 establishments
- Manufacturing
Manufacturing
9 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Finance and insurance
Finance and insurance
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 48654, Rose City, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,521
Population
244.8
Area (sq mi)
10
People / sq mi
Detroit
Time Zone
standard
ZIP Type
Who lives in ZIP 48654?
58.2
Median Age
53.0%
Male
47.0%
Female
0.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$45,202
Median Household Income
-38% vs state ZIP avg
$30,047
Per Capita Income
18.7%
Poverty Rate
5.9%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 48654 ranks among Michigan ZIPs
Rose City, MI household income vs. every Michigan ZIP code
Median household income among 962 reporting Michigan ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$45,202 8th percentile higher than 8% of 962 Michigan ZIPs
Each bar is a $20K-wide band; taller bars hold more Michigan ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,965housing units
1,965
Total Housing Units
1,095
Occupied Units
870
Vacant Units
2.11
Avg Household Size
Occupancy Type
$140,800
Median Home Value
-36% vs state ZIP avg
$732
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+16.6%
YoY Change (2024)
186
HPI Index (2000 = 100)
+86%
Total Change Since 2000
Home values in ZIP 48654 have increased 16.6% over the past year (2024). Since 2000, this ZIP has seen +86% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.6% | 118 |
| 2021 | +22.3% | 144 |
| 2022 | +2.5% | 148 |
| 2023 | +8.1% | 160 |
| 2024 | +16.6% | 186 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 68 business establishments in ZIP 48654, employing approximately 432 people with a combined annual payroll of $15,783,000.
68
Businesses
432
Employees
$15.8M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 12 | 17.6% |
| Accommodation and food services | 10 | 14.7% |
| Manufacturing | 9 | 13.2% |
| Other services (except public administration) | 8 | 11.8% |
| Finance and insurance | 5 | 7.3% |
| Health care and social assistance | 5 | 7.3% |
| Construction | 4 | 5.9% |
| Transportation and warehousing | 3 | 4.4% |
| Professional, scientific, and technical services | 3 | 4.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 48654 vs 48635 →
ZIP 48654 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 48661
West Branch (48661)
10,691 residents
- 48654 2,521
Rose City (48654)
2,521 residents
- 48635 1,573
Lupton (48635)
1,573 residents
What this shows Among its immediate neighbors, ZIP 48654 ranks #2 by population - useful context the national average alone can't give.
ZIP 48654 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 48661
West Branch (48661)
$61,377 median income
- 48635
Lupton (48635)
$57,500 median income
- 48654
Rose City (48654)
$45,202 median income
What this shows By household income, ZIP 48654 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 48654, both outside MI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,521 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Ogemaw County
Related Areas
Frequently Asked Questions
What county is ZIP code 48654 in?
ZIP code 48654 (Rose City) is located in Ogemaw County, Michigan. Ogemaw County contains multiple ZIP codes, see the full list at /counties/ogemaw-mi.
What is the population of ZIP code 48654?
ZIP code 48654 in Rose City, MI has a population of 2,521 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 48654?
The median household income in ZIP 48654 is $45,202, which is 41% below the national average of $76,288.
What is the average home value in ZIP 48654?
The median home value in ZIP 48654 is $140,800, which is 49% below the national average of $278,155.
What is the demographic makeup of ZIP 48654?
The largest racial group in ZIP 48654 is White at 96.4%. Hispanic or Latino residents make up 1.6% of the population.
How many businesses are in ZIP code 48654?
ZIP code 48654 has 68 business establishments employing approximately 432 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 48654?
The top industries by establishment count in ZIP 48654 are: Retail trade (12), Accommodation and food services (10), Manufacturing (9). There are 9 industry sectors represented in total.
How have home values changed in ZIP code 48654?
According to the FHFA House Price Index, home values in ZIP 48654 increased by 16.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 86%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 48654?
In ZIP code 48654, 58.3% of residents aged 25+ have a high school diploma or higher, and 18.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 48654?
The mean commute time for workers in ZIP code 48654 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 48654?
In ZIP code 48654, approximately 84.2% of occupied housing units are owner-occupied and 15.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 48654?
The poverty rate in ZIP code 48654 is 18.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 48654's numbers, next.
- See how ZIP 48654 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rose City, MI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.