PlainZIP

East Tawas, MI · standard

ZIP Code 48730

Iosco County, Michigan — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,716
25/sq mi
$49,823
Median income
$157,200
Median home value
25.9%
Bachelor's or higher

The verdict

East Tawas pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

14th pct
household income, US ZIPs
28th pct
home value, US ZIPs
25
people per sq mi
75%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 48730 against every reporting US ZIP.

ZIP code 48730 is classified by USPS as a standard delivery area and covers roughly 189.4 square miles in East Tawas, Iosco County, Michigan. The area is home to 4,716 residents, producing a population density of 25 people per square mile, and falls within the Detroit time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 48730 against Michigan and the nation.

On the economic side, the median household income for ZIP 48730 sits at $49,823 (32% below the Michigan average), while per-capita income is $36,996. The poverty rate stands at 15.6% and the unemployment rate at 3.8%. On housing, the median home value is $157,200 (28% below the state average) with median rent at $628 per month, and 75.3% of occupied units are owner-occupied, a direct signal of whether 48730 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 25.9% of adults hold a bachelor's degree or higher, the median age is 56.2, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Iosco County, so you can benchmark 48730 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 48730

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 48730.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 48730, East Tawas, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,716

Population

189.4

Area (sq mi)

25

People / sq mi

Detroit

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 48730?

56.2

Median Age

46.7%

Male

53.3%

Female

2.9%

Foreign-Born

White 89.2%
African American 1.4%
Asian 0.9%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.9%
Hispanic or Latino 2.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$49,823

Median Household Income

-32% vs state

$36,996

Per Capita Income

15.6%

Poverty Rate

3.8%

Unemployment Rate

How ZIP 48730 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$49,823 14th percentile higher than 14% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 55.9%
Bachelor's Degree or Higher 25.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,510

Total Housing Units

2,337

Occupied Units

1,173

Vacant Units

1.94

Avg Household Size

Occupancy Type

Owner 75.3%
Renter 24.7%

$157,200

Median Home Value

-28% vs state

$628

Median Rent

1970

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.3%

YoY Change (2024)

208

HPI Index (2000 = 100)

+108%

Total Change Since 2000

Home values in ZIP 48730 have increased 9.3% over the past year (2024). Since 2000, this ZIP has seen +108% cumulative appreciation.

Year Annual Change HPI Index
2020 -0.5% 133
2021 +18.1% 157
2022 +12.0% 175
2023 +8.6% 191
2024 +9.3% 208

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 152 business establishments in ZIP 48730, employing approximately 1,779 people with a combined annual payroll of $74,678,000.

152

Businesses

1,779

Employees

$74.7M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Retail trade 31 20.4%
Construction 18 11.8%
Accommodation and food services 18 11.8%
Other services (except public administration) 16 10.5%
Health care and social assistance 15 9.9%
Professional, scientific, and technical services 12 7.9%
Manufacturing 9 5.9%
Finance and insurance 8 5.3%
Information 6 4.0%
Administrative and support and waste management and remediation services 5 3.3%
Arts, entertainment, and recreation 5 3.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 48730 vs 48750 →

ZIP 48730 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 48730 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 48730 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 48730 ranks #2 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
48750 Oscoda, MI 8,846 6.6 mi
48763 Tawas City, MI 5,012 9.7 mi

More ZIP Codes in Iosco County

48750 standard
Oscoda, MI
Pop: 8,846
48763 standard
Tawas City, MI
Pop: 5,012
48739 standard
Hale, MI
Pop: 4,043
48770 standard
Whittemore, MI
Pop: 1,891
48748 standard
National City, MI
Pop: 1,693
48761 standard
South Branch, MI
Pop: 1,026

Related Areas

Iosco County East Tawas, MI Michigan

Frequently Asked Questions

What county is ZIP code 48730 in? ▼
ZIP code 48730 (East Tawas) is located in Iosco County, Michigan. Iosco County contains multiple ZIP codes, see the full list at /counties/iosco-mi.
What is the population of ZIP code 48730? ▼
ZIP code 48730 in East Tawas, MI has a population of 4,716 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 48730? ▼
The median household income in ZIP 48730 is $49,823, which is 35% below the national average of $76,288.
What is the average home value in ZIP 48730? ▼
The median home value in ZIP 48730 is $157,200, which is 43% below the national average of $278,155.
What is the demographic makeup of ZIP 48730? ▼
The largest racial group in ZIP 48730 is White at 89.2%. Hispanic or Latino residents make up 2.9% of the population.
How many businesses are in ZIP code 48730? ▼
ZIP code 48730 has 152 business establishments employing approximately 1,779 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 48730? ▼
The top industries by establishment count in ZIP 48730 are: Retail trade (31), Construction (18), Accommodation and food services (18). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 48730? ▼
According to the FHFA House Price Index, home values in ZIP 48730 increased by 9.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 108%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 48730? ▼
In ZIP code 48730, 55.9% of residents aged 25+ have a high school diploma or higher, and 25.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 48730? ▼
In ZIP code 48730, approximately 75.3% of occupied housing units are owner-occupied and 24.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 48730? ▼
The poverty rate in ZIP code 48730 is 15.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for East Tawas, MI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.