PlainZIP

National City, MI · standard

ZIP Code 48748

Iosco County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,693
14/sq mi
$58,750
Median income
$161,800
Median home value
18.9%
Bachelor's or higher

The verdict

National City pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

27th pct
household income, US ZIPs
30th pct
home value, US ZIPs
14
people per sq mi
92%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 48748 against every reporting US ZIP.

ZIP code 48748 covers 120.1 square miles in National City, Iosco County, Michigan (a standard USPS delivery area), with a modest 1,693 residents on file, a density of 14 people per square mile, in the Detroit time zone.

ZIP 48748 reports a modest median household income of $58,750 (20% below the Michigan average), while per-capita income is $34,911. Local economic indicators show a 16.5% poverty rate alongside 4.8% unemployment. Median home value sits at $161,800 (26% below the state average), median rent at $675 a month, and owner-occupancy at 92.3%.

Educational attainment sits below the national norm: 18.9% of adults hold a bachelor's degree or higher, the median age is 60.6, and the average commute is 36 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Iosco County, so you can benchmark 48748 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 48748

Top 5 sectors by establishment count in National City, MI

Which industries have the most business establishments in ZIP 48748.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 48748, National City, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,693

Population

120.1

Area (sq mi)

14

People / sq mi

Detroit

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 48748?

60.6

Median Age

51.0%

Male

49.0%

Female

4.4%

Foreign-Born

White 94.4%
African American 0.0%
Asian 2.9%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.3%
Hispanic or Latino 0.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$58,750

Median Household Income

-20% vs state

$34,911

Per Capita Income

16.5%

Poverty Rate

4.8%

Unemployment Rate

35.9 min

Mean Commute Time

How ZIP 48748 ranks nationally

National City, MI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$58,750 27th percentile higher than 27% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 52.2%
Bachelor's Degree or Higher 18.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,812

Total Housing Units

731

Occupied Units

1,081

Vacant Units

2.10

Avg Household Size

Occupancy Type

Owner 92.3%
Renter 7.7%

$161,800

Median Home Value

-26% vs state

$675

Median Rent

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.3%

YoY Change (2024)

195

HPI Index (2000 = 100)

+95%

Total Change Since 2000

Home values in ZIP 48748 have increased 3.3% over the past year (2024). Since 2000, this ZIP has seen +95% cumulative appreciation.

Year Annual Change HPI Index
2020 -4.5% 129
2021 +14.3% 148
2022 +15.6% 171
2023 +10.4% 189
2024 +3.3% 195

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 22 business establishments in ZIP 48748, employing approximately 131 people with a combined annual payroll of $8,062,000.

22

Businesses

131

Employees

$8.1M

Annual Payroll

4

Industry Sectors

Industry Establishments % of Total
Construction 4 18.2%
Retail trade 4 18.2%
Health care and social assistance 4 18.2%
Accommodation and food services 3 13.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 48748 vs 48763 →

ZIP Code City Population Distance
48763 Tawas City, MI 5,012 4.5 mi

More ZIP Codes in Iosco County

48750 standard
Oscoda, MI
Pop: 8,846
48763 standard
Tawas City, MI
Pop: 5,012
48730 standard
East Tawas, MI
Pop: 4,716
48739 standard
Hale, MI
Pop: 4,043
48770 standard
Whittemore, MI
Pop: 1,891
48761 standard
South Branch, MI
Pop: 1,026

Related Areas

Iosco County National City, MI Michigan

Frequently Asked Questions

What county is ZIP code 48748 in? ▼
ZIP code 48748 (National City) is located in Iosco County, Michigan. Iosco County contains multiple ZIP codes, see the full list at /counties/iosco-mi.
What is the population of ZIP code 48748? ▼
ZIP code 48748 in National City, MI has a population of 1,693 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 48748? ▼
The median household income in ZIP 48748 is $58,750, which is 23% below the national average of $76,288.
What is the average home value in ZIP 48748? ▼
The median home value in ZIP 48748 is $161,800, which is 42% below the national average of $278,155.
What is the demographic makeup of ZIP 48748? ▼
The largest racial group in ZIP 48748 is White at 94.4%. Hispanic or Latino residents make up 0.9% of the population.
How many businesses are in ZIP code 48748? ▼
ZIP code 48748 has 22 business establishments employing approximately 131 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 48748? ▼
The top industries by establishment count in ZIP 48748 are: Construction (4), Retail trade (4), Health care and social assistance (4). There are 4 industry sectors represented in total.
How have home values changed in ZIP code 48748? ▼
According to the FHFA House Price Index, home values in ZIP 48748 increased by 3.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 95%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 48748? ▼
In ZIP code 48748, 52.2% of residents aged 25+ have a high school diploma or higher, and 18.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 48748? ▼
The mean commute time for workers in ZIP code 48748 is 35.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 48748? ▼
In ZIP code 48748, approximately 92.3% of occupied housing units are owner-occupied and 7.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 48748? ▼
The poverty rate in ZIP code 48748 is 16.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.