Rothbury, MI · standard
ZIP Code 49452
Oceana County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,952
- 16/sq mi Moderate-density area
- $55,441
- Median income Below-median income area
- $123,100
- Median home value Below-median home value
- 16.0%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Rothbury pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 22nd pct
- household income, US ZIPs
- 18th pct
- home value, US ZIPs
- 16
- people per sq mi
- 90%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49452 against every reporting US ZIP.
ZIP code 49452 covers 119.0 square miles in Rothbury, Oceana County, Michigan (a standard USPS delivery area), with a modest 1,952 residents on file, a density of 16 people per square mile, in the Detroit time zone.
ZIP 49452 reports a modest median household income of $55,441 (24% below the average Michigan ZIP), while per-capita income is $28,308. Unemployment is 12.6%, an important qualifier alongside the household-income figure. Home values sit below the statewide ZIP benchmark: the median is $123,100 (44% below the average Michigan ZIP), and median rent is $796; owner occupancy is 90.0%.
Educational attainment sits below the national norm: 16.0% of adults hold a bachelor's degree or higher, the median age is 37.9, and the average commute is 26 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Oceana County, so 49452 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 49452
Top 5 sectors by establishment count in Rothbury, MI
Which industries have the most business establishments in ZIP 49452.
- Retail trade
Retail trade
5 establishments
- Accommodation and food services
Accommodation and food services
3 establishments
- Other services (except public administration)
Other services (except public administration)
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49452, Rothbury, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,952
Population
119.0
Area (sq mi)
16
People / sq mi
Detroit
Time Zone
standard
ZIP Type
Who lives in ZIP 49452?
37.9
Median Age
50.0%
Male
50.0%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$55,441
Median Household Income
-24% vs state ZIP avg
$28,308
Per Capita Income
17.5%
Poverty Rate
12.6%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 49452 ranks among Michigan ZIPs
Rothbury, MI household income vs. every Michigan ZIP code
Median household income among 962 reporting Michigan ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$55,441 20th percentile higher than 20% of 962 Michigan ZIPs
Each bar is a $20K-wide band; taller bars hold more Michigan ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
981housing units
981
Total Housing Units
830
Occupied Units
151
Vacant Units
2.66
Avg Household Size
Occupancy Type
$123,100
Median Home Value
-44% vs state ZIP avg
$796
Median Rent
1984
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+21.7%
YoY Change (2024)
309
HPI Index (2000 = 100)
+209%
Total Change Since 2000
Home values in ZIP 49452 have increased 21.7% over the past year (2024). Since 2000, this ZIP has seen +209% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | -6.8% | 144 |
| 2020 | -3.6% | 138 |
| 2021 | +27.1% | 176 |
| 2022 | +21.7% | 214 |
| 2024 | – | 309 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 15 business establishments in ZIP 49452, employing approximately 212 people with a combined annual payroll of $6,224,000.
15
Businesses
212
Employees
$6.2M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 5 | 33.3% |
| Accommodation and food services | 3 | 20.0% |
| Other services (except public administration) | 3 | 20.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 49452 vs 49446 →
ZIP 49452 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49461
Whitehall (49461)
8,929 residents
- 49437
Montague (49437)
6,902 residents
- 49455
Shelby (49455)
5,034 residents
- 49446 2,321
New Era (49446)
2,321 residents
- 49452 1,952
Rothbury (49452)
1,952 residents
What this shows Among its immediate neighbors, ZIP 49452 ranks #5 by population - useful context the national average alone can't give.
ZIP 49452 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49461
Whitehall (49461)
$83,363 median income
- 49437
Montague (49437)
$82,805 median income
- 49446
New Era (49446)
$65,217 median income
- 49455
Shelby (49455)
$63,621 median income
- 49452
Rothbury (49452)
$55,441 median income
What this shows By household income, ZIP 49452 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 49452, both outside MI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,952 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Oceana County
Related Areas
Frequently Asked Questions
What county is ZIP code 49452 in?
ZIP code 49452 (Rothbury) is located in Oceana County, Michigan. Oceana County contains multiple ZIP codes, see the full list at /counties/oceana-mi.
What is the population of ZIP code 49452?
ZIP code 49452 in Rothbury, MI has a population of 1,952 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49452?
The median household income in ZIP 49452 is $55,441, which is 27% below the national average of $76,288.
What is the average home value in ZIP 49452?
The median home value in ZIP 49452 is $123,100, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 49452?
The largest racial group in ZIP 49452 is White at 85.2%. Hispanic or Latino residents make up 14.1% of the population.
How many businesses are in ZIP code 49452?
ZIP code 49452 has 15 business establishments employing approximately 212 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49452?
The top industries by establishment count in ZIP 49452 are: Retail trade (5), Accommodation and food services (3), Other services (except public administration) (3). There are 3 industry sectors represented in total.
How have home values changed in ZIP code 49452?
According to the FHFA House Price Index, home values in ZIP 49452 increased by 21.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 209%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49452?
In ZIP code 49452, 57.2% of residents aged 25+ have a high school diploma or higher, and 16.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49452?
The mean commute time for workers in ZIP code 49452 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49452?
In ZIP code 49452, approximately 90.0% of occupied housing units are owner-occupied and 10.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49452?
The poverty rate in ZIP code 49452 is 17.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 49452's numbers, next.
- See how ZIP 49452 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rothbury, MI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.