PlainZIP

Rothbury, MI · standard

ZIP Code 49452

Oceana County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,952
16/sq mi
$55,441
Median income
$123,100
Median home value
16.0%
Bachelor's or higher

The verdict

Rothbury pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.

22th pct
household income, US ZIPs
18th pct
home value, US ZIPs
16
people per sq mi
90%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49452 against every reporting US ZIP.

ZIP code 49452 covers 119.0 square miles in Rothbury, Oceana County, Michigan (a standard USPS delivery area), with a modest 1,952 residents on file, a density of 16 people per square mile, in the Detroit time zone.

ZIP 49452 reports a modest median household income of $55,441 (24% below the Michigan average), while per-capita income is $28,308. Poverty here runs at 17.5%, with unemployment measured at 12.6%. On housing, the median home value is $123,100 (44% below the state average) with median rent at $796 per month, and 90.0% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 16.0% of adults hold a bachelor's degree or higher, the median age is 37.9, and the average commute is 26 minutes. Beyond these figures, 4 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Oceana County, letting you compare 49452 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 49452

Top 5 sectors by establishment count in Rothbury, MI

Which industries have the most business establishments in ZIP 49452.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49452, Rothbury, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,952

Population

119.0

Area (sq mi)

16

People / sq mi

Detroit

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 49452?

37.9

Median Age

50.0%

Male

50.0%

Female

3.3%

Foreign-Born

White 85.2%
African American 0.1%
Asian 0.0%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.1%
Hispanic or Latino 14.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$55,441

Median Household Income

-24% vs state

$28,308

Per Capita Income

17.5%

Poverty Rate

12.6%

Unemployment Rate

26.2 min

Mean Commute Time

How ZIP 49452 ranks nationally

Rothbury, MI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$55,441 22nd percentile higher than 22% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.2%
Bachelor's Degree or Higher 16.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

981

Total Housing Units

830

Occupied Units

151

Vacant Units

2.66

Avg Household Size

Occupancy Type

Owner 90.0%
Renter 10.0%

$123,100

Median Home Value

-44% vs state

$796

Median Rent

1984

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+21.7%

YoY Change (2024)

309

HPI Index (2000 = 100)

+209%

Total Change Since 2000

Home values in ZIP 49452 have increased 21.7% over the past year (2024). Since 2000, this ZIP has seen +209% cumulative appreciation.

Year Annual Change HPI Index
2019 -6.8% 144
2020 -3.6% 138
2021 +27.1% 176
2022 +21.7% 214
2024 – 309

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 15 business establishments in ZIP 49452, employing approximately 212 people with a combined annual payroll of $6,224,000.

15

Businesses

212

Employees

$6.2M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Retail trade 5 33.3%
Accommodation and food services 3 20.0%
Other services (except public administration) 3 20.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 49452 vs 49446 →

ZIP 49452 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 49452 ranks #5 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 49452 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 49452 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
49446 New Era, MI 2,321 7.3 mi
49437 Montague, MI 6,902 7.4 mi
49461 Whitehall, MI 8,929 9.6 mi
49455 Shelby, MI 5,034 8.8 mi

More ZIP Codes in Oceana County

49420 standard
Hart, MI
Pop: 6,420
49421 standard
Hesperia, MI
Pop: 5,991
49455 standard
Shelby, MI
Pop: 5,034
49449 standard
Pentwater, MI
Pop: 2,675
49446 standard
New Era, MI
Pop: 2,321
49436 standard
Mears, MI
Pop: 1,622

Related Areas

Oceana County Rothbury, MI Michigan

Frequently Asked Questions

What county is ZIP code 49452 in? ▼
ZIP code 49452 (Rothbury) is located in Oceana County, Michigan. Oceana County contains multiple ZIP codes, see the full list at /counties/oceana-mi.
What is the population of ZIP code 49452? ▼
ZIP code 49452 in Rothbury, MI has a population of 1,952 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49452? ▼
The median household income in ZIP 49452 is $55,441, which is 27% below the national average of $76,288.
What is the average home value in ZIP 49452? ▼
The median home value in ZIP 49452 is $123,100, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 49452? ▼
The largest racial group in ZIP 49452 is White at 85.2%. Hispanic or Latino residents make up 14.1% of the population.
How many businesses are in ZIP code 49452? ▼
ZIP code 49452 has 15 business establishments employing approximately 212 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49452? ▼
The top industries by establishment count in ZIP 49452 are: Retail trade (5), Accommodation and food services (3), Other services (except public administration) (3). There are 3 industry sectors represented in total.
How have home values changed in ZIP code 49452? ▼
According to the FHFA House Price Index, home values in ZIP 49452 increased by 21.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 209%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49452? ▼
In ZIP code 49452, 57.2% of residents aged 25+ have a high school diploma or higher, and 16.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49452? ▼
The mean commute time for workers in ZIP code 49452 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49452? ▼
In ZIP code 49452, approximately 90.0% of occupied housing units are owner-occupied and 10.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49452? ▼
The poverty rate in ZIP code 49452 is 17.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.