Grayling, MI · standard
ZIP Code 49738
Crawford County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 9,924
- 13/sq mi
- $59,708
- Median income
- $168,800
- Median home value
- 20.9%
- Bachelor's or higher
The verdict
Grayling pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 29th pct
- household income, US ZIPs
- 34th pct
- home value, US ZIPs
- 13
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49738 against every reporting US ZIP.
ZIP code 49738 is classified by USPS as a standard delivery area and covers roughly 763.4 square miles in Grayling, Crawford County, Michigan. The area is home to 9,924 residents, producing a population density of 13 people per square mile, and falls within the Detroit time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 49738 against Michigan and the nation.
On the economic side, the median household income for ZIP 49738 sits at $59,708 (19% below the Michigan average), while per-capita income is $31,948. The poverty rate stands at 14.7% and the unemployment rate at 7.6%. On housing, the median home value is $168,800 (23% below the state average) with median rent at $870 per month, and 75.7% of occupied units are owner-occupied, a direct signal of whether 49738 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 20.9% of adults hold a bachelor's degree or higher, the median age is 50.9, and the average commute is 24 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 1 additional ZIPs sharing Crawford County, so you can benchmark 49738 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 49738
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 49738.
- Retail trade
Retail trade
53 establishments
- Accommodation and food services
Accommodation and food services
42 establishments
- Health care and social assistance
Health care and social assistance
31 establishments
- Other services (except public administration)
Other services (except public administration)
24 establishments
- Manufacturing 18
Manufacturing
18 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 49738, Grayling, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
9,924
Population
763.4
Area (sq mi)
13
People / sq mi
Detroit
Time Zone
standard
ZIP Type
Who lives in ZIP 49738?
50.9
Median Age
50.3%
Male
49.7%
Female
1.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,708
Median Household Income
-19% vs state
$31,948
Per Capita Income
14.7%
Poverty Rate
7.6%
Unemployment Rate
23.8 min
Mean Commute Time
How ZIP 49738 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$59,708 29th percentile higher than 29% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
7,271
Total Housing Units
4,526
Occupied Units
2,745
Vacant Units
2.11
Avg Household Size
Occupancy Type
$168,800
Median Home Value
-23% vs state
$870
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.3%
YoY Change (2024)
214
HPI Index (2000 = 100)
+114%
Total Change Since 2000
Home values in ZIP 49738 have increased 4.3% over the past year (2024). Since 2000, this ZIP has seen +114% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.6% | 140 |
| 2021 | +11.6% | 156 |
| 2022 | +18.8% | 186 |
| 2023 | +10.8% | 206 |
| 2024 | +4.3% | 214 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 277 business establishments in ZIP 49738, employing approximately 3,508 people with a combined annual payroll of $182,977,000.
277
Businesses
3,508
Employees
$183.0M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 53 | 19.1% |
| Accommodation and food services | 42 | 15.2% |
| Health care and social assistance | 31 | 11.2% |
| Other services (except public administration) | 24 | 8.7% |
| Manufacturing | 18 | 6.5% |
| Professional, scientific, and technical services | 18 | 6.5% |
| Construction | 17 | 6.1% |
| Real estate and rental and leasing | 17 | 6.1% |
| Finance and insurance | 14 | 5.0% |
| Administrative and support and waste management and remediation services | 12 | 4.3% |
| Transportation and warehousing | 10 | 3.6% |
| Information | 5 | 1.8% |
| Arts, entertainment, and recreation | 5 | 1.8% |
| Wholesale trade | 4 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 49738 vs 49733 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 49733 | Frederic, MI | 1,965 | 9.2 mi |
More ZIP Codes in Crawford County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Grayling, MI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.