PlainZIP

Magnolia, TX · standard

ZIP Code 77354

Montgomery County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

30,215
154/sq mi
$112,504
Median income
$397,300
Median home value
44.2%
Bachelor's or higher

The verdict

Magnolia pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 12%
household income, US ZIPs
Top 21%
home value, US ZIPs
154
people per sq mi
80%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 77354 against every reporting US ZIP.

ZIP code 77354 is a densely settled ZIP (a standard USPS delivery area) in Magnolia, Montgomery County, Texas, with 30,215 residents across 196.5 square miles, a density of 154 people per square mile, in the Chicago time zone.

ZIP 77354 skews affluent, with a median household income of $112,504 (49% above the Texas average), while per-capita income is $55,987. Local economic indicators show a 6.3% poverty rate alongside 4.2% unemployment. Median home value sits at $397,300 (60% above the state average), median rent at $1,851 a month, and owner-occupancy at 79.9%.

A solid share of residents have a four-year degree: 44.2% of adults hold a bachelor's degree or higher, the median age is 37.2, and the average commute is 35 minutes. To put 77354 in local context, 9 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Montgomery County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 77354

Top 5 sectors by establishment count in Magnolia, TX

Which industries have the most business establishments in ZIP 77354.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 77354, Magnolia, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

30,215

Population

196.5

Area (sq mi)

154

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 77354?

37.2

Median Age

50.3%

Male

49.7%

Female

11.5%

Foreign-Born

White 70.0%
African American 4.4%
Asian 2.8%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.4%
Two or More Ethnicities 18.0%
Hispanic or Latino 23.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$112,504

Median Household Income

+49% vs state

$55,987

Per Capita Income

6.3%

Poverty Rate

4.2%

Unemployment Rate

35.4 min

Mean Commute Time

How ZIP 77354 ranks nationally

Magnolia, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$112,504 Top 12% higher than 88% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 66.7%
Bachelor's Degree or Higher 44.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

17,564

Total Housing Units

15,440

Occupied Units

2,124

Vacant Units

2.90

Avg Household Size

Occupancy Type

Owner 79.9%
Renter 20.1%

$397,300

Median Home Value

+60% vs state

$1,851

Median Rent

2007

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+19.0%

YoY Change (2024)

308

HPI Index (2000 = 100)

+208%

Total Change Since 2000

Home values in ZIP 77354 have increased 19.0% over the past year (2024). Since 2000, this ZIP has seen +208% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.3% 201
2021 +10.4% 222
2022 +17.1% 260
2023 -0.5% 259
2024 +19.0% 308

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,178 business establishments in ZIP 77354, employing approximately 11,696 people with a combined annual payroll of $523,265,000.

1,178

Businesses

11,696

Employees

$523.3M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Construction 171 14.5%
Professional, scientific, and technical services 139 11.8%
Retail trade 121 10.3%
Accommodation and food services 119 10.1%
Other services (except public administration) 109 9.3%
Health care and social assistance 105 8.9%
Finance and insurance 71 6.0%
Administrative and support and waste management and remediation services 69 5.9%
Real estate and rental and leasing 60 5.1%
Wholesale trade 55 4.7%
Manufacturing 45 3.8%
Transportation and warehousing 34 2.9%
Educational services 24 2.0%
Arts, entertainment, and recreation 22 1.9%
Information 15 1.3%
Mining, quarrying, and oil and gas extraction 10 0.8%
Agriculture, forestry, fishing and hunting 4 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 77354 vs 77362 →

ZIP 77354 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 77354 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 77354 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 77354 ranks #6 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
77362 Pinehurst, TX 4,600 3.8 mi
77382 Spring, TX 35,369 6.1 mi
77316 Montgomery, TX 16,036 7.1 mi
77355 Magnolia, TX 24,010 7.0 mi
77375 Tomball, TX 39,351 8.7 mi
77381 Spring, TX 34,961 9.0 mi
77377 Tomball, TX 28,708 10.5 mi
77389 Spring, TX 21,255 10.7 mi
77304 Conroe, TX 21,314 11.4 mi

More ZIP Codes in Montgomery County

77386 standard
Spring, TX
Pop: 36,407
77382 standard
Spring, TX
Pop: 35,369
77381 standard
Spring, TX
Pop: 34,961
77301 standard
Conroe, TX
Pop: 30,769
77365 standard
Porter, TX
Pop: 25,769
77356 standard
Montgomery, TX
Pop: 24,498

Related Areas

Montgomery County Magnolia, TX Texas

Frequently Asked Questions

What county is ZIP code 77354 in? ▼
ZIP code 77354 (Magnolia) is located in Montgomery County, Texas. Montgomery County contains multiple ZIP codes, see the full list at /counties/montgomery-tx.
What is the population of ZIP code 77354? ▼
ZIP code 77354 in Magnolia, TX has a population of 30,215 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 77354? ▼
The median household income in ZIP 77354 is $112,504, which is 47% above the national average of $76,288.
What is the average home value in ZIP 77354? ▼
The median home value in ZIP 77354 is $397,300, which is 43% above the national average of $278,155.
What is the demographic makeup of ZIP 77354? ▼
The largest racial group in ZIP 77354 is White at 70.0%. Hispanic or Latino residents make up 23.5% of the population.
How many businesses are in ZIP code 77354? ▼
ZIP code 77354 has 1,178 business establishments employing approximately 11,696 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 77354? ▼
The top industries by establishment count in ZIP 77354 are: Construction (171), Professional, scientific, and technical services (139), Retail trade (121). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 77354? ▼
According to the FHFA House Price Index, home values in ZIP 77354 increased by 19.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 208%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 77354? ▼
In ZIP code 77354, 66.7% of residents aged 25+ have a high school diploma or higher, and 44.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 77354? ▼
The mean commute time for workers in ZIP code 77354 is 35.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 77354? ▼
In ZIP code 77354, approximately 79.9% of occupied housing units are owner-occupied and 20.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 77354? ▼
The poverty rate in ZIP code 77354 is 6.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.