Magnolia, TX · standard
ZIP Code 77354
Montgomery County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 30,215
- 154/sq mi High-density area
- $112,504
- Median income Above-median income area
- $397,300
- Median home value Above-median home value
- 44.2%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Magnolia pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 12%
- household income, US ZIPs
- Top 21%
- home value, US ZIPs
- 154
- people per sq mi
- 80%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 77354 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 77354 (Magnolia, TX) rose +19.0% from 2023 to 2024. The all-transactions index moved from 258.9 in 2023 to 308.1 in 2024 (2000 = 100).
ZIP code 77354 is a densely settled ZIP (a standard USPS delivery area) in Magnolia, Montgomery County, Texas, with 30,215 residents across 196.5 square miles, a density of 154 people per square mile, in the Chicago time zone.
ZIP 77354 skews affluent, with a median household income of $112,504 (49% above the average Texas ZIP), while per-capita income is $55,987. The poverty rate is 6.3%, with unemployment at 4.2%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $397,300 (60% above the average Texas ZIP), while 79.9% of occupied homes are owner-occupied and median rent is $1,851.
A solid share of residents have a four-year degree: 44.2% of adults hold a bachelor's degree or higher, the median age is 37.2, and the average commute is 35 minutes. The page also surfaces 9 ZIP codes within roughly 10 miles and 6 more in Montgomery County, so 77354 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 77354
Top 5 sectors by establishment count in Magnolia, TX
Which industries have the most business establishments in ZIP 77354.
- Construction
Construction
171 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
139 establishments
- Retail trade
Retail trade
121 establishments
- Accommodation and food services
Accommodation and food services
119 establishments
- Other services (except public administration)
Other services (except public administration)
109 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 77354, Magnolia, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
30,215
Population
196.5
Area (sq mi)
154
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 77354?
37.2
Median Age
50.3%
Male
49.7%
Female
11.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$112,504
Median Household Income
+49% vs state ZIP avg
$55,987
Per Capita Income
6.3%
Poverty Rate
4.2%
Unemployment Rate
35.4 min
Mean Commute Time
How ZIP 77354 ranks nationally
Magnolia, TX household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$112,504 Top 12% higher than 88% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
17,564housing units
17,564
Total Housing Units
15,440
Occupied Units
2,124
Vacant Units
2.90
Avg Household Size
Occupancy Type
$397,300
Median Home Value
+60% vs state ZIP avg
$1,851
Median Rent
2007
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+19.0%
YoY Change (2024)
308
HPI Index (2000 = 100)
+208%
Total Change Since 2000
Home values in ZIP 77354 have increased 19.0% over the past year (2024). Since 2000, this ZIP has seen +208% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.3% | 201 |
| 2021 | +10.4% | 222 |
| 2022 | +17.1% | 260 |
| 2023 | -0.5% | 259 |
| 2024 | +19.0% | 308 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,178 business establishments in ZIP 77354, employing approximately 11,696 people with a combined annual payroll of $523,265,000.
1,178
Businesses
11,696
Employees
$523.3M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 171 | 14.5% |
| Professional, scientific, and technical services | 139 | 11.8% |
| Retail trade | 121 | 10.3% |
| Accommodation and food services | 119 | 10.1% |
| Other services (except public administration) | 109 | 9.3% |
| Health care and social assistance | 105 | 8.9% |
| Finance and insurance | 71 | 6.0% |
| Administrative and support and waste management and remediation services | 69 | 5.9% |
| Real estate and rental and leasing | 60 | 5.1% |
| Wholesale trade | 55 | 4.7% |
| Manufacturing | 45 | 3.8% |
| Transportation and warehousing | 34 | 2.9% |
| Educational services | 24 | 2.0% |
| Arts, entertainment, and recreation | 22 | 1.9% |
| Information | 15 | 1.3% |
| Mining, quarrying, and oil and gas extraction | 10 | 0.8% |
| Agriculture, forestry, fishing and hunting | 4 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 77354 vs 77362 →
ZIP 77354 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 77375
Tomball (77375)
39,351 residents
- 77382
Spring (77382)
35,369 residents
- 77381
Spring (77381)
34,961 residents
- 77354
Magnolia (77354)
30,215 residents
- 77377
Tomball (77377)
28,708 residents
- 77355
Magnolia (77355)
24,010 residents
- 77304
Conroe (77304)
21,314 residents
- 77389
Spring (77389)
21,255 residents
- 77316
Montgomery (77316)
16,036 residents
What this shows Among its immediate neighbors, ZIP 77354 ranks #4 by population - useful context the national average alone can't give.
ZIP 77354 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 77382
Spring (77382)
$162,384 median income
- 77381
Spring (77381)
$143,565 median income
- 77389
Spring (77389)
$140,683 median income
- 77377
Tomball (77377)
$129,327 median income
- 77316
Montgomery (77316)
$124,055 median income
- 77354
Magnolia (77354)
$112,504 median income
- 77375
Tomball (77375)
$102,488 median income
- 77355
Magnolia (77355)
$102,066 median income
- 77362
Pinehurst (77362)
$86,852 median income
What this shows By household income, ZIP 77354 ranks #6 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 77362 | Pinehurst, TX | 4,600 | 3.8 mi |
| 77382 | Spring, TX | 35,369 | 6.1 mi |
| 77316 | Montgomery, TX | 16,036 | 7.1 mi |
| 77355 | Magnolia, TX | 24,010 | 7.0 mi |
| 77375 | Tomball, TX | 39,351 | 8.7 mi |
| 77381 | Spring, TX | 34,961 | 9.0 mi |
| 77377 | Tomball, TX | 28,708 | 10.5 mi |
| 77389 | Spring, TX | 21,255 | 10.7 mi |
| 77304 | Conroe, TX | 21,314 | 11.4 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 77354, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (30,215 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Montgomery County
Related Areas
Frequently Asked Questions
What county is ZIP code 77354 in?
ZIP code 77354 (Magnolia) is located in Montgomery County, Texas. Montgomery County contains multiple ZIP codes, see the full list at /counties/montgomery-tx.
What is the population of ZIP code 77354?
ZIP code 77354 in Magnolia, TX has a population of 30,215 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 77354?
The median household income in ZIP 77354 is $112,504, which is 47% above the national average of $76,288.
What is the average home value in ZIP 77354?
The median home value in ZIP 77354 is $397,300, which is 43% above the national average of $278,155.
What is the demographic makeup of ZIP 77354?
The largest racial group in ZIP 77354 is White at 70.0%. Hispanic or Latino residents make up 23.5% of the population.
How many businesses are in ZIP code 77354?
ZIP code 77354 has 1,178 business establishments employing approximately 11,696 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 77354?
The top industries by establishment count in ZIP 77354 are: Construction (171), Professional, scientific, and technical services (139), Retail trade (121). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 77354?
According to the FHFA House Price Index, home values in ZIP 77354 increased by 19.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 208%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 77354?
In ZIP code 77354, 66.7% of residents aged 25+ have a high school diploma or higher, and 44.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 77354?
The mean commute time for workers in ZIP code 77354 is 35.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 77354?
In ZIP code 77354, approximately 79.9% of occupied housing units are owner-occupied and 20.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 77354?
The poverty rate in ZIP code 77354 is 6.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 77354's numbers, next.
- See how ZIP 77354 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Magnolia, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.